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Hiten Shah, unSEXY Presentation

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Hiten Shah, KIssMetrics @unSEXY August 9, 2012

Published in: Technology, Education

Hiten Shah, unSEXY Presentation

  1. B2B DISTRIBUTION HACKING Join the KISSmetrics Hiten Shah JULY 2012 - unSEXY team! kissmetrics.com/careers
  2. @hnshah #unSEXY
  3. !“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
  4. WHO ARE YOURCustomers? HTTP://KISS.LY/SMBANALYSIS
  5. HOW DO YOU REACH YOURCustomers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
  6. !“You can only scale growth once you have something to grow.” Patrick Vlaskovits HTTP://KISS.LY/GROWTHROOKIE
  7. HOW WILL YOUR PRODUCT Help?
  8. !“Distribution hacking is a methodology, not a tactic.” Danielle Morrill HTTP://KISS.LY/UNFAIRADV
  9. B2C Distribution Hacks
  10. CHANNELS GET CROWDED Fast!
  11. Google AdWords Cost per acquisition: $233- $388 For a $99 product. Fail.HTTP://KISS.LY/DREWDROPBOX
  12. B2C Distribution Hacks
  13. Five strategies for B2B distribution Integrations Work Emails Embeds Powered By Free Stuff
  14. Integrations
  15. DOWN WIT’O.P.P.OTHER PEOPLE’S PLATFORMS
  16. Shopify has 30,000+ businesses
  17. Salesforce has 100,000+ businesses
  18. Box has 120,000+ businesses
  19. 37signals has 150,000+ businesses
  20. Yammer has 200,000+ businesses
  21. Constant Contact has 400,000+ businesses
  22. Github has 1,900,000+ people
  23. MailChimp has 2,000,000+ people
  24. Google Apps has 4,000,000+ businesses
  25. FreshBooks has 4,500,000+ people
  26. Google Analytics has 30,000,000+ accounts
  27. Evernote has 30,000,000+ people
  28. Dropbox has 50,000,000+ people
  29. How to optimize integrations Integrations make your product better Measure your conversions and revenue Discover valuable integrations Ask users about integrations Make your partner pages awesome
  30. Work Emails
  31. Work Emails HTTP://PODIO.COM
  32. Work Emails HTTP://YAMMER.COM
  33. Work Emails
  34. How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
  35. Embeds
  36. Embeds HTTP://KISS.LY/YTEMBED
  37. Embeds HTTP://KISS.LY/SSEMBEDS
  38. How to optimize embeds Why should people embed? Make it as easy as possible to embed Track how well your embeds convert Test relevant call to actions Optimize for search but don’t obsess
  39. Powered By
  40. Powered By
  41. How to optimize “Powered By” What are you Powering? Test the copy of your call to action Test and optimize your landing pages Track views, clicks, conversions and LTV Measure individual effectiveness
  42. Free Stuff
  43. Free Stuff HTTP://GRADER.COM
  44. Free Stuff HTTP://NEWRELIC.COM/ASI
  45. Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
  46. How to optimize free tools Map to customer decision making Think about what you can repurpose Educate your prospects Test your ideas minimally (ghetto) Measure and optimize revenue
  47. FIGURE OUT WHAT’S BEST FORYour Product
  48. YOU HAVENo Excuses $
  49. We’re hiring. Join our team!kissmetrics.com/careers Hiten Shah hshah@kissmetrics.com

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