Half	
  of	
  all	
  companies	
  
created	
  in	
  Mexico	
  
disappear	
  in	
  their	
  first	
  
year.	
  	
  
68%	
  d...
ExpectaBon	
   Reality	
  
I	
  was	
  expecBng	
  to	
  find	
  investment	
  
relaBvely	
  quickly	
  
No	
  one	
  reall...
Franchises	
   CorporaBons	
   Governments	
  SMBs	
  
1	
  2	
   3	
  
?	
  
Factors	
  of	
  
Success	
  
Delivery	
  of	
  500	
  reports	
  for	
  	
  SMBs	
  in	
  one	
  week…	
  	
  
Two	
  pla9orms:	
  one	
  for	
  SMBs	
...
-­‐  Technology	
  
-­‐  Indexes	
  
-­‐  Algorithms	
  
-­‐  Data	
  
-­‐  Analysis	
  Delivery	
  
Barriers	
  to	
  ent...
Important	
  advice	
  to	
  any	
  
young	
  entrepreneur:	
  
See	
  a	
  psychologist	
  
Never	
  stop	
  studying	
  ...
GOAP LatAm 2013 > 7x7 Presentation: Descifra
GOAP LatAm 2013 > 7x7 Presentation: Descifra
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GOAP LatAm 2013 > 7x7 Presentation: Descifra

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GOAP LatAm 2013 > 7x7 Presentation: Descifra

  1. 1. Half  of  all  companies   created  in  Mexico   disappear  in  their  first   year.     68%  disappear  for  a   lack  of  knowledge  of   their  surrounding   environment   Five  million  businesses  
  2. 2. ExpectaBon   Reality   I  was  expecBng  to  find  investment   relaBvely  quickly   No  one  really  believed  in  me  or  my   ideas  for  two  years   Investment  was  crucial  to  the   development  of  my  business     There  are  many  ways  of  achieving   growth,  investment  is  only  one  of     them   I  expected  to  feel  some   saBsfacBon  in  the  creaBon  of  my   business   The  saBsfacBon  has  been   overwhelming  and  addicBve  
  3. 3. Franchises   CorporaBons   Governments  SMBs   1  2   3   ?  
  4. 4. Factors  of   Success  
  5. 5. Delivery  of  500  reports  for    SMBs  in  one  week…     Two  pla9orms:  one  for  SMBs  and  another  for  Governments  and  Big  Business      Repayed  the    enBre  investment  in  Descifra  in  less  than  six  months    “We  are  sBll  here”  -­‐    Haydee  Baez    OperaBons  Manager   Ability  to  compete  with  the  best  in  the  industry  
  6. 6. -­‐  Technology   -­‐  Indexes   -­‐  Algorithms   -­‐  Data   -­‐  Analysis  Delivery   Barriers  to  entry  
  7. 7. Important  advice  to  any   young  entrepreneur:   See  a  psychologist   Never  stop  studying  the   market  and  your  business.     It’s  a  full  Bme  job!    

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