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GOAP LatAm 2013 > 7x7 Presentation: Azap

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GOAP LatAm 2013 > 7x7 Presentation: Azap

  1. 1. How We Started
  2. 2. 2008 - 2012: Over 60 apps for Latin American market.
  3. 3. Clients
  4. 4. Are we making a difference? Are we innovating?
  5. 5. Rethinking Our Purpose
  6. 6. Top e-commerce sites in the United States.
  7. 7. Gifting Between US & Mexico
  8. 8. 22 Billion Each Year: Remittances are the strongest form of giving.
  9. 9. The Problem
  10. 10. $300 $200 Oscar lives in the US Oscar´s brother in Mexico Oscar´s Mom in Mexico Oscar trying to give his mom a new TV in Mexico.
  11. 11. The Solution
  12. 12. Sales Strategy
  13. 13. Mexico to USAUSA to Mexico • SEO for the USA market. • The ability to purchase in dollars to a US account to avoid international finance charge. • Off-line strategy of working with local supermarkets. • Promotoras in states where remittances are highest. • Mexican families will be able to create gift registries of the products and services they need.
  14. 14. Take Aways 1. It’s about the relationship. 2. Mexicans in the US want to give a larger range of gifts. 3. Offline Sales Strategy.
  15. 15. Thank you Lisa Milton, CEO lisa.milton@azapregalos.com

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