Facebook, SMASH summit Presentation

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Ankur Pansari, Facebook, SMASH summit Presentation

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Facebook, SMASH summit Presentation

  1. 1. SMASH<br />Ankur Pansari<br />Partner Engineer, NYC<br />facebook.com/ankur<br />apansari@fb.com<br />
  2. 2. Social Design<br />Welcome<br />Social Design<br />Authentication, Graph, and Plugins<br />Mobile<br />
  3. 3. Quick Stats<br />
  4. 4. 750+million users<br />
  5. 5. 70%outside U.S.<br />
  6. 6. 250+Million users use apps on Facebook every month<br />
  7. 7. Social Design<br />
  8. 8. Identity<br />Community<br />Conversation<br />
  9. 9. Community<br />Conversation<br />Identity<br />
  10. 10. Principles of a Great Social Experience<br /><ul><li>Utilize Personal Info + Connections
  11. 11. Show Social Context Spread Throughout
  12. 12. Make it Easy to Share and Give Feedback</li></li></ul><li>#1 Reason Why People Love Facebook:<br />Users want to showcase their personalities.<br />
  13. 13. People Already Have Full Profiles. Use them to...<br />
  14. 14. Social Plugins<br />
  15. 15. Connect Users To Friends<br />
  16. 16. Use Personal Information and Connections<br />
  17. 17. Social Context<br />
  18. 18. Make it easy to Share and Give Feedback<br />
  19. 19. Make it easy to Share and Give Feedback<br />& Social Context<br />
  20. 20. Social Context Throughout and Easy To Share<br />
  21. 21. More Contributions ›› More Activity<br />More Activity ›› More Contributions<br />
  22. 22. Identity<br />Community<br />Conversation<br /><ul><li>Utilize Personal Info + Connections
  23. 23. Show Social Context Spread Throughout
  24. 24. Make it Easy to Share and Give Feedback</li></li></ul><li>Websites<br />Mobile<br />Apps on Facebook<br />Facebook Platform<br />Social Plugins<br />Dialogs<br />Graph APIUser, App, Page, Credits, Places, Ads<br />StandardsHTTP, HTML5, JSON, OAuth, Open Graph<br />
  25. 25. Best Practices<br /><ul><li>Ask for as few permissions as possible
  26. 26. Be performant (FQL)</li></li></ul><li>In Practice<br />
  27. 27. Graph API<br />
  28. 28. Operation Developer Love<br /><ul><li>~4500 bugs >> ~0 bugs
  29. 29. New Docs
  30. 30. Weekly Round-ups
  31. 31. Startup Days
  32. 32. Change Log
  33. 33. Beta Testing
  34. 34. How-Tos</li></li></ul><li>Ankur Pansari<br />apansari@fb.com<br />

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