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Eric Ries, Author/Speaker/Consultant, The Lean Startup


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Presentation by Eric Ries (Author/Speaker/Consultant, The Lean Startup) at the 'Lean Startup, Lean Investor' event on November 3, 2010 (Produced by 500 Startups & Nokia/Nokia Growth Partners)

Published in: Technology, Business
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Eric Ries, Author/Speaker/Consultant, The Lean Startup

  1. The Lean Startup#leanstartup<br />“Innovation through experimentation”<br />Eric Ries (@ericries)<br /><br />
  2. Most Startups Fail<br />
  3. Most Startups Fail<br />
  4. Most Startups Fail<br />
  5. What is a startup?<br /><ul><li>A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
  6. Nothing to do with size of company, sector of the economy, or industry</li></li></ul><li>What is a startup?<br />STARTUP <br />=<br />EXPERIMENT<br />
  7. Entrepreneurship is management<br /><ul><li>Our goal is to create an institution, not just a product
  8. Traditional management practices fail</li></ul>- “general management” as taught to MBAs<br /><ul><li>Need practices and principles geared to the startup context of extreme uncertainty
  9. Not just for “two guys in a garage”</li></li></ul><li>The Pivot<br />
  10. I’<br />
  11. The Pivot<br /><ul><li>What do successful startups have in common?
  12. They started out as digital cash for PDAs, but evolved into online payments for eBay.
  13. They started building BASIC interpreters, but evolved into the world's largest operating systems monopoly.
  14. They were shocked to discover their online games company was actually a photo-sharing site.
  15. Pivot: change directions but stay grounded in what we’ve learned. </li></li></ul><li>Speed Wins<br />If we can reduce the time between pivots<br />We can increase our odds of success<br />Before we run out of money<br />
  16. Making Progress<br /><ul><li>In a lean transformation, question #1 is – which activities are value-creating and which are waste?
  17. In traditional business, value is created by delivering products or services to customers
  18. In a startup, the product and customer are unknowns. We need a new definition of value for startups: validated learning about customers</li></li></ul><li>Traditional Product DevelopmentUnit of Progress: Advance to Next Stage<br />Waterfall<br />Requirements<br />Specifications<br />Design<br />Problem: known<br />Solution:known<br />Implementation<br />Verification<br />Maintenance<br />
  19. Agile Product DevelopmentUnit of Progress: A line of Working Code<br />“Product Owner” or in-house customer<br />Problem: known<br />Solution:unknown<br />
  20. Lean StartupUnit of Progress: Validated Learning About Customers ($$$)<br />Customer Development<br />Hypotheses, Experiments,<br />Insights<br />Problem:unknown<br />Data, Feedback,<br />Insights<br />Solution:unknown<br />Agile Development<br />
  21. Minimize TOTAL time through the loop<br />
  22. There’s much more…<br />Build Faster<br />Unit Tests<br />Usability Tests<br />Continuous Integration<br />Incremental Deployment<br />Free & Open-Source<br />Cloud Computing<br />Cluster Immune System<br />Just-in-time Scalability<br />Refactoring<br />Developer Sandbox<br />Minimum Viable Product<br />Learn Faster<br />Split Tests<br />Customer Development<br />Five Whys<br />Customer Advisory Board<br />Falsifiable Hypotheses<br />Product Owner<br />Accountability<br />Customer Archetypes<br />Cross-functional Teams<br />Semi-autonomous Teams<br />Smoke Tests<br />Measure Faster<br />Funnel Analysis<br />Cohort Analysis<br />Net Promoter Score<br />Search Engine Marketing<br />Predictive Monitoring<br />Measure Faster<br />Split Tests<br />Continuous Deployment<br />Usability Tests<br />Real-time Monitoring & Alerting<br />Customer Liaison<br />
  23. Myth #1<br />Myth<br />Lean means cheap. Lean startups try to spend as little money as possible.<br />Truth The Lean Startup method is not about cost, it is about speed. <br />
  24. Myth #2<br />Myth<br />The Lean Startup is only for Web 2.0/internet/consumer software companies.<br />Truth The Lean Startup applies to all companies that face uncertainty about what customers will want. <br />
  25. Myth #3<br />Myth<br />Lean Startups are small bootstrapped startups.<br />Truth Lean Startups are ambitious and are able<br /> to deploy large amounts of capital. <br />
  26. Myth #4<br />Myth<br />Lean Startups replace vision with dataor customer feedback.<br />Truth Lean Startups are driven by a compelling vision, and are rigorous about testing each element of this vision<br />
  27. Thanks!<br /><ul><li>Startup Lessons Learned Blog
  29. Getting in touch (#leanstartup)
  32. Additional resources
  33. Lean Startup Wiki
  34. Lean Startup Circle</li>