Good afternoon everybody, I am Steffan, Founder and CEO of ELXR.
And we provide personalised fitness training based on genetics.
In my previous job, I was a Special Forces officer for 16 years, training soldiers day in and out for battle.
We’ve been through some very tough training in the army, but not everybody needs to go through that to be fit.
I was also a personal trainer for 5 years, providing volunteer fitness training for the community.
But because everybody’s fitness level is different, it is difficult to provide a personalised training program for the public, at scale.
I have coached more than 1000 people, and I realised that not everybody will look like him from the same training program.
Why is this so?
The reason is because everyone of us is genetically different. So which is why we react to training programs differently and have a different result.
And the only way to find out about your genetics, is to go through a DNA test to determine a training program just for you.
And this is why we created ELXR – and we are the Pioneer of DNA-Based Fitness Training System in Asia.
Combining a mobile app and a genetics collection kit…
We are able to determine your genotype, based on your potential as a power, balanced or endurance athlete.
Thereafter, we take into consideration your current fitness level, to provide you a daily training program catered just for you. The program also grows with you as you become fitter over time.
And beyond fitness, ELXR also provides an online community which allows rewards to be collected and encourages engagement from the community for follow up activities and stickiness.
My team is uniquely qualified to solve this problem, with my comrades from the army, IT experts and PhDs from both the sports psychology and physiology. We are here to bring you the Game Changer in the fitness industry in Asia.
Since our launch 4 months ago, we have had 100 kits sold in Singapore alone, and our MRR is currently at 2000 dollars.
More than 400m active lifestyle personnel in Asia are already spending 16b annually on fitness training, gym membership and equipment.
Our initial target would be the 22m gym members, who are the low-lying fruits ready to spend on fitness, where ELXR forms a complementing app to their already active lifestyle.
(refer to http://www.healthclubmanagement.co.uk/health-club-management-news/Deloitte-report-%E2%80%93-Asia-Pacific-fitness-market-now-worth-US$168bn/337955)
And in the words of our Japanese Partner, Genelife, which already has 70% market share for the consumer DNA testing in Japan,
“It is without doubt that Steffan and ELXR will bring about a game-changer in Asia’s Sports Industry”
So if you would like to unlock your fitness potential and get your DNA tested, come talk to me after the pitch, and join me as we transform the 16 billion dollars fitness lifestyle scene in Asia together.