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Dharmesh Shah, HubSpot presentation at Lean Startup SXSW

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Dharmesh Shah, Co-founder & CTO of HubSpot
Presentation on metrics at the 2012 Lean Startup SXSW, Austin

Published in: Technology, Business

Dharmesh Shah, HubSpot presentation at Lean Startup SXSW

  1. 1. Dharmesh SCo-Founder, HubSpot
  2. 2. @dharmesh(I’m a hackepreneur)
  3. 3. O cancellations! How do I analyze thee?Let me count the ways.
  4. 4. Ways To Analyze Churn 1) How did they find us? 2) Who sold them? 3) Who are they? 4) When did they buy? 5) What did they buy? 6) Who supported them? 7) What did they pay? 8) What were the terms? 9) What calendar day did they buy?(!)
  5. 5. Cancellations by Calendar Day
  6. 6. Just because Ihaven’t canceleddoesn’t mean I’m happy.
  7. 7. Now, an insight that (I hope) willblow McClure’s F’ing Mind
  8. 8. We don’t have to waitfor customers to cancel.
  9. 9. CustomerHappiness Index
  10. 10. @dharmesh
  11. 11. Don’t convert realdollars to virtual pennies.
  12. 12. Please work onsomething BIG .Make my world better.
  13. 13. You got toplay it safe?AWESOME!

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