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Branding

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Branding

  1. 1. Do’s & Don’ts of Branding:A SendGrid MontageJesse McCabeDirector, Product MarketingMay 9, 2013
  2. 2. Good Brands Also…Save TimeProject theRight MessageProvideIdentity
  3. 3. What Can You Do?
  4. 4. Understand Your Market• Know whoare youselling to.• Know wherebuyers lookfor info?• Cultivate &nurture usercommunities.
  5. 5. Jon HoffmanHead of Infrastructure at foursquare"Were now enjoying emaildelivery rates of 96% and havesaved thousands of dollars inengineering resources."CustomerReferencesSendGrid Approach
  6. 6. Define Your Brand• Be Relevant• Be Consistent• Be Clear• CreateEmotionalAttachment
  7. 7. SendGrid Branding PracticesCustomerReferencesSendGridEverywhere!
  8. 8. Differentiate…Differentiate…Differentiate• UnderstandCompetitiveLandscape• Develop ValueProp• CommunicateWhy You areDifferent
  9. 9. SendGrid Branding PracticesCustomerReferencesSendGridEverywhereContentMarketing
  10. 10. Deliver a Kick-Ass Product!
  11. 11. SendGrid Branding PracticesCustomerReferencesSendGridEverywhereKick-AssProductContentMarketing
  12. 12. Email Delivery. Simplified• Logo / Tagline• Black SlideAbout SendGrid
  13. 13. COMPANYHISTORYMeet Isaac…
  14. 14. Building a BrandJanuary, 2009 – Begin working on SendGridToday- 150k Customers- 100b Emails- 130 EmployeesAugust, 2009 – TechStars GraduateSendGrid is Born!December, 2009 – Raised $750kApril, 2010 – $5M Series A RoundJan, 2012 – $21M Series B RoundDec, 2012 – 100K Customers
  15. 15. A Few of Our Many Happy Customers
  16. 16. Accelerator Partner Offer for500 Start-up Clients• DiscountedSendGrid plans– Free Silver Plan for6 months (up to100k emails / mo.)– $79.95 off Gold orPlatinum Plan for 6months (up to 300k /700k emails / mo.)
  17. 17. Thank You!Jesse McCabeDirector, Product MarketingJesse.mccabe@sendgrid.com@mccabejesse

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