Frank Yoo, Designing for a Peer-to-Peer Marketplace, WarmGun, 2013

2,046 views

Published on

The Influence of Supply and Demand in Lyft's Mobile Design

Frank Yoo, Designing for a Peer-to-Peer Marketplace, WarmGun, 2013

  1. 1. Designing a Peer-to-peer Marketplace
  2. 2. What is Lyft?
  3. 3. Your Friend With a Car 1,000,000+ rides completed 18 cities & growing
  4. 4. Stacey’s story
  5. 5. More than a transaction Stacey Stacey’s shoes
  6. 6. Supply & Critical Mass
  7. 7. No Chicken, No Egg; No Egg, No Chicken No Chicken No Egg
  8. 8. Find a chicken, raise a farm Reaching critical mass in SF
  9. 9. 2 Apps? Passenger app & Driver app Passenger app ? Driver app
  10. 10. Great guests make great hosts
  11. 11. 1 App With 2 Modes Passenger app Driver app +
  12. 12. 1 App With 2 Modes Driver Passenger
  13. 13. Critical Mass Availability is our most important feature
  14. 14. Throttling demand Keep power users happy, get newbies excited, recruit drivers … and not get hammered by unmet demand Wait List, Oct 2012
  15. 15. Community-powered Supply Early days, no mode switcher, just a promo
  16. 16. Blurring lines
  17. 17. A discoverable entry point Curiosity Converting passengers A simple change with a big impact. True peer-to-peer.
  18. 18. Driver Leads via App 8x wk/wk growth Nav bar entry point launched DRIVER LEADS 700 525 350 175 JAN 7 MAR 4 WEEK (JAN-APR 2013) APR 29
  19. 19. Lyft Drivers USE LYFT AS PASSENGER 37% 27% 73% 36% WERE PASSENGER FIRST ARE DRIVERS ONLY
  20. 20. The Lyft Community Community-powered, people-focused.
  21. 21. The Lyft Community
  22. 22. Thank You Warmgun! frank@lyft.com • @frankyoo

×