Fundamental Metrics for Startups

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A discussion of key startup metrics and how they're calculated.

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Fundamental Metrics for Startups

  1. Start-up Metrics Andrei Marinescu @malaparte Image Source
  2. Product & growth guy // DHIC @500S Advisor & mentor // Former Hulu growth lead
  3. “If you can’t measure it, you can’t manage it.”
  4. What to measure? Image Source
  5. First things first Image Source
  6. Churn Rate
  7. Conversion Rate CR = # Converted Users # Starting Users
  8. Customer Acquisition Cost CAC = Sales & Marketing Expenses # Customers Acquired
  9. Average Revenue Per User ARPU = Revenue in Period # Purchasing Customers
  10. Lifetime Value
  11. Measure what matters
  12. User engagement cycle

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