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B2B Referral management
and tracking platform
The Problem - Lead Generation
68%
ricardo@auctioleads.com
angel.co/auctio
The Problem - Lead Quality
25%
ricardo@auctioleads.com
angel.co/auctio
Team
Juan Pablo Lopez
Chief Architect
Developer with over 15+ years
of experience. Technical lead in
software architecture...
Referrals are the Best Leads
ricardo@auctioleads.com
angel.co/auctio
Acquisition Channel Conversion Rate
Referral 3.74
Par...
12%
10%
13%
BLOGS
$162B
ricardo@auctioleads.com
angel.co/auctio
Current Referral Process
ricardo@auctioleads.com
angel.co/auctio
Our Solution
ricardo@auctioleads.com
angel.co/auctio
Number of Companies
51 54
67
75
100
110
128
0
20
40
60
80
100
120
140
April May June July August September October
ricardo...
Text a B2B Founder:
“What % of your
revenue comes from
referrals?”
ricardo@auctioleads.com
angel.co/auctio
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500 Demo Day Batch 18: Auctio

  1. 1. B2B Referral management and tracking platform
  2. 2. The Problem - Lead Generation 68% ricardo@auctioleads.com angel.co/auctio
  3. 3. The Problem - Lead Quality 25% ricardo@auctioleads.com angel.co/auctio
  4. 4. Team Juan Pablo Lopez Chief Architect Developer with over 15+ years of experience. Technical lead in software architecture, security, and mobile Ricardo Ibarra Founder 15 years of Business Development and Sales experience. Finance degree from Georgetown University ricardo@auctioleads.com angel.co/auctio Pablo Lastra Design Senior Designer with 5+ years of experience Diego Londoño Lead Developer Technical Lead with 8+ years of experience Andres Martinez VP of Engineering Lead Developer with 5+ years of experience
  5. 5. Referrals are the Best Leads ricardo@auctioleads.com angel.co/auctio Acquisition Channel Conversion Rate Referral 3.74 Partner 1.54 Inbound 1.30 Paid Marketing 1.01 Social Media 0.66 Webinar 0.55 Event 0.50 Sales Prospecting 0.31 Nurture 0.20 Email 0.19 Conversion rate almost the average across all channels 4X
  6. 6. 12% 10% 13% BLOGS $162B ricardo@auctioleads.com angel.co/auctio
  7. 7. Current Referral Process ricardo@auctioleads.com angel.co/auctio
  8. 8. Our Solution ricardo@auctioleads.com angel.co/auctio
  9. 9. Number of Companies 51 54 67 75 100 110 128 0 20 40 60 80 100 120 140 April May June July August September October ricardo@auctioleads.com angel.co/auctio 2XGrowth
  10. 10. Text a B2B Founder: “What % of your revenue comes from referrals?” ricardo@auctioleads.com angel.co/auctio

500 Demo Day Batch 18: Auctio

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