Shalin Amin, Designing for Experiences, WarmGun 2013

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Shalin Amin, Designing for Experiences, WarmGun 2013

  1. 1. IT'S NOT ABOUT SHIPPING PRODUCTS, BUT MOVING THE EXPERIENCE FORWARD @shalin
  2. 2. ABOUT ME
  3. 3. NERVOUS SPEAKER
  4. 4. BORN IN AFRICA & OF INDIAN DECENT I AM A CULTURAL SMÖRGÅSBORD
  5. 5. DEFINED BY MY EXPERIENCES
  6. 6. THE PAST & THE PRESENT lots of failure leads to growth
  7. 7. COLLEGE CAREER the five year plan
  8. 8. TRAVEL australia and flash
  9. 9. JOSH DAVIS macromedia flash
  10. 10. BACK TO SCHOOL academy of art
  11. 11. PASSION AND DETERMINATION opportunity looks like hard work
  12. 12. INTERNSHIP ten no’s and one maybe
  13. 13. NOISE13 real world experience is always better than school
  14. 14. ADVERTISING #fml
  15. 15. HOT STUDIO its visual or user experience
  16. 16. HOTNYC getting comfortable
  17. 17. A STARTUP what happened to building design studio?
  18. 18. SOCIALIZE.it startup life
  19. 19. DESIGNER FUND raise funding to sustain and validate the idea
  20. 20. FIVE COMPANIES connect and make a product
  21. 21. MONDAY AT 9 AM coast to coast
  22. 22. THE DIRECTIVE reimagine the uber app experience
  23. 23. THE TEAM small & nimble
  24. 24. THE PROCESS keep it fast and loose
  25. 25. DISCOVERY what, why, who, how
  26. 26. DESIGN & EXECUTION high fidelity
  27. 27. UNDERSTANDING THE 
 DESIGN PROCESS
  28. 28. DESIGN SOLVES REAL PROBLEMS
  29. 29. DESIGN STARTS AT THE BEGINNING
  30. 30. WHY
  31. 31. ENGINEERING fucking amazing
  32. 32. 18 MONTHS AGO “design” as a practices was non existent
  33. 33. TODAY “shared vision” approach
  34. 34. HAVE WE HAD FAILURE fare split
  35. 35. DENIAL its not a river in africa
  36. 36. PROJECT SPRINTS eight weeks
  37. 37. TWO WEEKS / SIX WEEKS discovery vs execute
  38. 38. DISCOVERY discovery vs execute
  39. 39. EXECUTE discovery vs execute
  40. 40. COMPROMISES discovery vs execute
  41. 41. WE BELIEVE IN moving the experience forward

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