Etsy’s Principles of Product Design

2. Hi there!

9. 2010

10. 2011

11. 2012

12. 2013

15. Principles of
Product Design

16. Be a Product
Designer.

17. Product

18. Design
Develop
Measure

19. Design
Develop
Measure

20. Get involved early.

22. No silos.

23. Not only are we easily able to work
across the product.

24. We have to.

25. It’s our job to think holistically.

27. Talked to every designer who had
touched that page.

30. If we hadn’t spoken to everyone...

31. If we stayed in our silo...

32. We would have assumed a lot.

33. We would have been wrong a lot.

34. We would have wasted a lot of time.

35. Share. Share. Share.

36. Just like we don’t want to silo projects.

37. We don’t want to silo our process.

38. Designers at Etsy work in many
different ways.

42. Whatever the process is

43. We want it to be transparent.

47. Celebrate failure.

48. Perfection is a pursuit.

49. Dan McKinley
@mcfunley

50. Two Approaches

51. A
B

52. Design
Develop
Measure

53. Assumes we’re right.

54. We’re wrong. A lot.

55. ?

56. Short. Iterative. Measurable.

57. Allows you to screw up.

58. Allows you to screw up.
Learn about your ideas
and make them better.

59. The Listing Page

61. Kim Bost
@kimbost

63. 4-6 weeks.

64. The result?

65. Total disaster.

67. The secret:

68. We knew it would fail.

69. We planned for it to fail.

72. Short. Iterative. Measurable.

73. Accepting our designs are imperfect.

74. All principles are
subject to change.

75. Thanks :)
Cap Watkins, @cap