Amanda Steinberg, SMASH Summit NYC

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Amanda Steinberg's (Founder & CEO @ Daily Worth) presentation at SMASH Summit on 7/26 in NYC

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Amanda Steinberg, SMASH Summit NYC

  1. METRICS & TACTICS OF EMAIL ACQUISITIONAmanda Steinberg of DailyWorth 2
  2. We Deliver Worth (daily by email)3
  3. Email Subscriber Growth 2009-2012 320,000 0 Jan 2009 July 2012 3.5 years to 320,000 4
  4. Email Subscriber Acquisition Is Our Game 5
  5. 2012 Acquisition Breakdown15% Direct 46% Programs & Partnerships (FTW!) 6
  6. The BasicsBe Awesome or Don’t Send 7
  7. Make Your Content Kickass: Positioning* *(most important slide) DailyWorth 20MM+ audience opportunityLowest Common Jargony Denominator 8
  8. Real-life, Pithy Content RulesKiplingers DailyWorth 9
  9. Make Sure Your Subject Lines Kickass–hint: don’t include the word “tax”Highest Open Rates• Stop Lying• Cut It Out• “Whoa”• Moms Hit the FloorLowest Open Rates• Fees That Are 401-Not-OK• Making Wealth Less Taxing 10
  10. Keep It Short:150 – 250 words 11
  11. Optimize UI for Email 12
  12. s 70% of homepa ge says “Give me your ema il” =9 % co n v ersion 13
  13. 100% of gateway page says “Give me your ema il” = 30%conversi on 14
  14. Program details: •  Enter to win •  Tell your friends Result: Social share explosion + 40,000 subscribers15
  15. We Love “OPL” (other people’s lists) •  Great excuse to make friends with other properties •  Amazing for growth, mediocre for engagement •  Contests work best with double opt-in •  With double opt-in – you’ll lose 80% of your growth but the remaining 20% are the gold you were after in the first place 16
  16. Shout Out to Hilary Fetter,DailyWorth Marketing Director Growth Hacker (@hfetter) 17
  17. Embrace Constant Failure • SEO • PR • Syndication • Original contentWhat worked last month, • Twitter • Facebook may not work today • Tell-a-friend • Contests • Referrals • Webinars • Video • Incentives ... and the list goes on … 18
  18. Amanda SteinbergCEO, DailyWorth.com @AmandaSteinberg 19

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