Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013

500 Startups
500 StartupsVenture Capital / Startup Accelerator
Build for speed
How to prototype and test any
product in 5 days
@dburka / @jakek
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
1986
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
$199
$4
Sat Sun
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
$4 + 48 hrs
Rent before you buy
Build

Learn
Start
with a
bad idea
Waste time
building
No going
back
Inconclusive
results
Product in
the wild
Next shiny
idea
Build

Learn
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Days 1-3
Days 1-3

Day 4
Days 1-3

Day 4

Day 5
Days 1-3

Day 4

5-day design sprint
Day 5
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Fantastic
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
DAY 1


Create time pressure
M T W T

F
M T W T

F
M T W T

!
!
!
!
!
5 user
studies
M T W T

!
!
!
!
!
5 user
studies
DAY 1

Get the right
people in the room
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Designer

Engineer
Founder/CEO

Investor

CFO
COO

Customer support

Marketing
How do you sell coffee beans?
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Normal humans don’t get it
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
What do you suggest?
What do you suggest?

How do you make
coffee at home?
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
DAY 2

Find more
than 1 solution
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
No group brainstorms
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
10+ solutions
DAY 3

Voting is better
than talking
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
No design-by-committee
Weighted voting
Weighted voting
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Weighted voting
Recreate

café
Storytelling
“How do you 

brew?”
Which one?
BATTLE

ROYALE
DAY 4

Prototype
Not enough time!
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Keynotopia
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
DAY 5

Research
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
5x
Data
without
launching!
BATTLE ROYALE

Recreate cafe

Storytelling

“How do you brew?”
Recreate cafe

Storytelling

“How do you brew?”
Dodged
a bullet.
Recreate cafe

Storytelling

“How do you brew?”
Recreate cafe

Storytelling

“How do you brew?”
Recreate cafe

Storytelling

“How do you brew?”
Risks paid off
Recreate cafe

Storytelling

“How do you brew?”
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Confidence
Build

Learn
Launched
2x

Growth

2x

Time on site
That’s just a
website.
iOS &
Android
Expert users?
Investors
Wood
workers
Geneticists
Farmers
Doctors
Startup
founders
Architecture
Car sharing
Enterprise cloud
Email
Healthcare Online marketplace
Fitness
Legal documents
Personal finance Genomics
Investing Discount coupons
Food retail
Education
Create time pressure
Create time pressure

Prototype
Create time pressure

Prototype

Quick research
Ship early, ship often
Ship early, ship often
Ship early, ship often
Learn early, learn often
Go forth and
prototype
bit.ly/designsprint
@dburka / @jakek
1 of 129

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Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013