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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

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27 Things Your Referral
Program Needs To Win
Ivan Kirigin
ivan.kirigin@gmail.com
@ikirigin

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1 / 27
set expectations
probably not immediately explosive
plan on optimizing every component
Ivan Kirigin ivan.kirigin@gm...

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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

  1. 1. 27 Things Your Referral Program Needs To Win Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  2. 2. 1 / 27 set expectations probably not immediately explosive plan on optimizing every component Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  3. 3. 2 / 27 measure happiness ! ! ! NPS via promoter.io Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  4. 4. 3 / 27 sharable tracking link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  5. 5. 4 / 27 reflect invite status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  6. 6. 5 / 27 symmetric bonus Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  7. 7. 6 / 27 avoid money Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  8. 8. 7 / 27 don’t be a downer Avoid telling people they’ve earned $0 or 0 credits Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  9. 9. 8 / 27 call out the link Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  10. 10. 9 / 27 add social sharing Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  11. 11. 10 / 27 email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  12. 12. 11 / 27 bulk email Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  13. 13. 12 / 27 local messaging services Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  14. 14. 13 / 27 customize landing pages by inviter Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  15. 15. 14 / 27 Deep link to custom mobile landing pages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  16. 16. 15 / 27 streamline registration by invitee Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  17. 17. 16 / 27 track sharing source Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  18. 18. 17 / 27 find comparable metrics participation rate = senders / actives spread rate = recipients / sender click rate = clicks / recipient registration rate = registrations / click product: registrations / actives viral coefficient Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  19. 19. 19 / 27 test custom messages Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  20. 20. 20 / 27 test positioning Give a Widget get a Widget Get extra Widget free Give the gift of Widgets Go anywhere, stay for less! Refer friends, get $X off your next Widget Get credit Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  21. 21. 21 / 27 prompt in the product flow Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  22. 22. 22 / 27 suggest invites Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  23. 23. 23 / 27 top funnel == repeat messaging Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  24. 24. 24 / 27 reminders of invitation status Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  25. 25. 25 / 27 give credits for alt invite channels Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  26. 26. 26 / 27 expect fraud Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  27. 27. 27 / 27 test flows Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  28. 28. 28 / 27 track others Ivan Kirigin ivan.kirigin@gmail.com @ikirigin
  29. 29. Ivan Kirigin ! ivan.kirigin@gmail.com ! @ikirigin

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