Spinnio: Using Video Conversations to Mobilize Your Base

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Spinnio events have engaged communities around worthy causes including:
* The Cove. helping end the dolphin slaughter in Japan
* Michael Pollan. Eating healthy in a modern world
* The Stoning of Soraya M. discussing human rights
* Whole Foods. promoting healthy school lunches
* Slave Hunter. fighting the modern-day slave trade

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  • Spinnio: Using Video Conversations to Mobilize Your Base

    1. 1. Using Video Conversations to Mobilize Your Base
    2. 2. Creating Buzz • We work with great organizations to bring live video interviews to Facebook • We create conversations, attract audiences, reach mavens and spread your story in real time
    3. 3. Leveraging Social Media • People tweet, blog, and chat about the event with their friends before, during and after • People are encouraged to become fans/ followers of you organization increasing your long-term influence
    4. 4. How does it work? • Stream live video within Facebook • Host real-time conversations with fans • Record live video conversations from anywhere in the world, including the comfort of the the host’s home
    5. 5. Expanding Awareness • Each question and comment during interviews is sent as a status update to all Facebook friends • As friends join the conversation, events go viral and friends become fans themselves
    6. 6. A Powerful Tool • Our 1 hour interview with the Director of The Cove generated countless tweets, status updates, and over 242,000 live video views • Many viewers had thousands (some millions!) of followers & friends, enabling Participant Media to increase their influence & expand their fan base
    7. 7. Want to get involved? • Spinnio events have engaged communities around worthy causes including: • The Cove. helping end the dolphin slaughter in Japan • Michael Pollan. Eating healthy in a modern world • The Stoning of Soraya M. Contact us: discussing human rights Dustin Luther • Whole Foods. promoting • dustin@spinnio.com healthy school lunches • (818) 714-1026 • Slave Hunter. fighting the modern-day slave trade

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