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Social Media Optimization

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Social Media Optimization

  1. 1. SOCIAL MEDIAOPTIMIZATIONby Dustin Luther (@tyr)
  2. 2. OPTIMIZATIONImpact Noise
  3. 3. IMPACT OPTIMIZATION Impact Conversational Tools
  4. 4. NOISE OPTIMIZATION Noise Listening Tools
  5. 5. GETTING STARTED
  6. 6. 1. WEBSITE BASELINE4 Keys Factors:1. Proud of It2. Dynamic Content3. Lead Capture4. Ability to Prospect
  7. 7. 2. BIZ CYCLE Lead Generation Consumers Prospects
  8. 8. 2. BIZ CYCLE Lead Generation ConsumersClients Prospects Client Management
  9. 9. 2. BIZ CYCLE Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  10. 10. 2. BIZ CYCLE Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  11. 11. 2. BIZ CYCLE Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  12. 12. IMPACT ~> CONVERSATION Impact Conversational Tools
  13. 13. CONVERSATION TOOLSFacebook Twitter Your Blog
  14. 14. FACEBOOK600+ Million PeopleIntuitive to UseIncredible Sphere Marketing
  15. 15. NETWORK OPTIMIZATION
  16. 16. NETWORK OPTIMIZATION 1Rankings
  17. 17. NETWORK OPTIMIZATION 1RankingsUpdates 2
  18. 18. NETWORK OPTIMIZATION 1Rankings 3Updates 2Suggestions
  19. 19. THE FACEBOOK VACUUM
  20. 20. THE FACEBOOK VACUUM
  21. 21. PROFILE, PAGE OR GROUP Profile Page GroupConnection Friends Fans/Likers Member Best for People Brands CommunitiesInteraction Updates Updates Updates
  22. 22. PRACTICAL EXAMPLE
  23. 23. PRACTICAL EXAMPLELearned to generatetons of commentson his profile
  24. 24. PRACTICAL EXAMPLELearned to generatetons of commentson his profileCreate a Page abouthis community
  25. 25. PRACTICAL EXAMPLELearned to generatetons of commentson his profileCreate a Page abouthis communityBrought back toconversion point
  26. 26. USE GROUPS EFFECTIVELYShare with a smallgroup (your team,office, etc.)Cross promoteinteresting links
  27. 27. TIP: CONNECT WITH PEOPLETags people onupdates, comments,photos and videos
  28. 28. STRATEGY OVERVIEWStatus updates!Use GroupsTag, tag, tag
  29. 29. IMPACT QUESTIONS?
  30. 30. NOISE ~> LISTENINGNoise Listening Tools
  31. 31. LISTENING TOOLSGist Yelp Google Alerts
  32. 32. GISTSocial CRMOptimize your timeFocus on people whodrive you business
  33. 33. BUILD YOUR DATABASEUpload contactsPrioritize people
  34. 34. FOCUS ON INFLUENTIALS
  35. 35. FOCUS ON INFLUENTIALSSet importance levelbased on available time
  36. 36. FOCUS ON INFLUENTIALSSet importance levelbased on available timeSee Twitter &Facebook updates,news updates, blogposts, & more
  37. 37. FOCUS ON INFLUENTIALSSet importance levelbased on available timeSee Twitter &Facebook updates,news updates, blogposts, & moreFrom yoursmartphone!
  38. 38. SOCIAL MADE SIMPLESimilar to GistSet up a planBe consistent
  39. 39. NOISE QUESTIONS?
  40. 40. OPTIMIZATION SUMMARY Impact Noise
  41. 41. GETTING STARTED
  42. 42. STEP 1 - RESEARCH (2 HOURS)1. Research 5 people who make you: • More Money • Smarter • Happier
  43. 43. STEP 2 - AGGREGAGTE (30 MINUTES)2. Aggregate them • Gist • Social Made Simple Group • Hootsuite
  44. 44. STEP 3 - ENGAGE (15 MIN PER DAY)3. Engage where they’re active • Leave comments on their updates, photos or videos • Ask questions
  45. 45. INTERESTING VS INTERSTED
  46. 46. THANK YOU!Dustin LutherWeb: http://4realz.netTwitter: @tyrFacebook:http://dustinluther.comEmail: dustin@4realz.net

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