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What Social Media                                     Do for You       4Marketshare Social Media and Web Marketing Solutio...
The Landscape of Marketing has Changed                                    Vertical Websites         Online Yellow Pages   ...
How Social Media Shifts the Conversation      Any consumer can easily (and at no cost) use the web as a publishing platfor...
Challenges of Marketing in a Social World      Building brand and reputation in a world where you don’t control      the c...
Opportunities of Marketing in a Social World      Allows you to sell your “softer side”      Additional platforms provide ...
Facebook and Twitter            More than 800 million active users            More than 50% of active users login every da...
Blogs    What is a blog?         A website that allows users to          easily publish information         Optional bui...
What is 4Marketshare?     4Marketshare offers full     and self service social     media management     solutions created ...
Why 4Marketshare?     You don’t have time     You’re not sure where to start     You want your staff to stay focused on sa...
How 4Marketshare Can Help     Effective, easy to implement service that helps businesses and     organizations communicate...
Exactly What Do You Get with 4Marketshare?     Posting of your content to social networks     (e.g. Facebook, Twitter, blo...
Posting     Submit new posts to     support@4marketshare.com or     use our online form     One email is all you need to p...
Monitoring     No need to monitor social media pages throughout the day     4Marketshare will respond to general comments ...
Blog Writing     4-8 posts made on your behalf each month     Standard and custom blog post options available     In house...
Account Management     Dedicated account manager assigned     Rollout includes web-based training for site personnel     M...
Results with 4Marketshare      Better communication          More consistent and timely          Encourages bi-direction...
Introducing 4Marketshare Express       Self service social media platform       Key features           Post to Facebook, ...
Frequently Asked Questions     What is your minimum contract length?           3 months    Do I need to use your moderatio...
For More Information     Schedule webinar support@4marketshare.com     Get more information www.4marketshare.comwww.4marke...
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P32947.181888.1335448632579 presentation 4marketshare

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4Marketshare Social Media solutions for small businesses.

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P32947.181888.1335448632579 presentation 4marketshare

  1. 1. What Social Media Do for You 4Marketshare Social Media and Web Marketing Solutionswww.4marketshare.com www.4marketshare.com 1
  2. 2. The Landscape of Marketing has Changed Vertical Websites Online Yellow Pages Social Media timeline Newspapers Marketing Websites SEO and PPCwww.4marketshare.com 2
  3. 3. How Social Media Shifts the Conversation Any consumer can easily (and at no cost) use the web as a publishing platform You no longer control the conversation… and by the way, your prospects are more likely to trust a complete stranger than you Responses are time stamped so timely responses are requiredwww.4marketshare.com 3
  4. 4. Challenges of Marketing in a Social World Building brand and reputation in a world where you don’t control the conversation Responding to consumers talking about you in a timely and appropriate manner Social networking platforms preferred by younger residents – need to build systems to manage customer communicationwww.4marketshare.com 4
  5. 5. Opportunities of Marketing in a Social World Allows you to sell your “softer side” Additional platforms provide search engine optimization opportunities Build interaction and engagement within prospects and clients Eliminate printed communications/go “green”www.4marketshare.com 5
  6. 6. Facebook and Twitter More than 800 million active users More than 50% of active users login every day More than 900 million Facebook objects (business pages, events, etc.) More than 300 million users 300 million tweets and 1.6 billion search queries every daywww.4marketshare.com 6
  7. 7. Blogs What is a blog?  A website that allows users to easily publish information  Optional built-in commenting functionality  Generally more informal than a marketing website Blog benefits  Share company news  Share other information of interest to your audience  Client interaction  Search Engine Optimization  Gives you complete control over your social networkwww.4marketshare.com 7
  8. 8. What is 4Marketshare? 4Marketshare offers full and self service social media management solutions created especially for small to mid- sized companies & organizations Sister service - Respage  Serving hundreds of apartment communities  Used by some of the largest and most well-respected national and regional property management companieswww.4marketshare.com 8
  9. 9. Why 4Marketshare? You don’t have time You’re not sure where to start You want your staff to stay focused on sales and business development 4Marketshare knows social media  Social media vendor since 2009  Hundreds of social media accounts under managementwww.4marketshare.com 9
  10. 10. How 4Marketshare Can Help Effective, easy to implement service that helps businesses and organizations communicate with, listen and respond to their prospects and customers. Help implementing the social media initiatives you dont have the time or expertise to execute in house. Goals: facilitate communication, improve customer service and client retention, improve search engine visibility and web traffic, generate leadswww.4marketshare.com 10
  11. 11. Exactly What Do You Get with 4Marketshare? Posting of your content to social networks (e.g. Facebook, Twitter, blogs & more) We monitor and respond to comments made on your social media pages Service option: develop 4 or 8 blog posts per month Property and community level account management Dashboard that provides access to analytics and self service posting and monitoring social media toolswww.4marketshare.com 11
  12. 12. Posting Submit new posts to support@4marketshare.com or use our online form One email is all you need to post to your blog, Facebook, Twitter & more All posts made within one business day Login available for last minute / emergency postswww.4marketshare.com 12
  13. 13. Monitoring No need to monitor social media pages throughout the day 4Marketshare will respond to general comments or get in touch with you when specific answers are required All comments read and manually classified to ensure accurate reporting on social media usage and sentiment Notification sent when responses are made on your behalfwww.4marketshare.com 13
  14. 14. Blog Writing 4-8 posts made on your behalf each month Standard and custom blog post options available In house editorial team curates content and oversees a team of highly qualified professional writers Topics include  Industry news and tips  Events and trade shows  Employee bios  Charitable work  Customer testimonials  Recently completed projectswww.4marketshare.com 14
  15. 15. Account Management Dedicated account manager assigned Rollout includes web-based training for site personnel Monthly calls to discuss strategy and results as well as provide retrainingwww.4marketshare.com 15
  16. 16. Results with 4Marketshare Better communication  More consistent and timely  Encourages bi-directional communication  Lets prospects and clients communicate their preferred way  Requires less of your time Keep focused direct sales prospect/client interactions  Avoid time consuming day-to-day social media posting and monitoring management  Limits interruptions Consistent content creation More web traffic and better SEO Leads and saleswww.4marketshare.com 16
  17. 17. Introducing 4Marketshare Express Self service social media platform Key features  Post to Facebook, Twitter, WordPress blogs, YouTube and more  Monitor and respond to comments posted on Facebook, Twitter, YouTube and your blog  Monitor your reputation on major rating and review sites including Yelp  Reputation monitoring via Google Alerts  Email alerts  Analytics Manage social media for one or multiple locations/campaigns  Easily monitor and manage social media for one or hundreds of locations or campaigns  Additional logins available so site, campaign and regional managers can access relevant campaignswww.4marketshare.com 17
  18. 18. Frequently Asked Questions What is your minimum contract length? 3 months Do I need to use your moderation or content service? No, both moderation and content services are optional and can be easily added or subtracted from your service Can you customize our blog? Yes, we have a very talented web design team that can customize your blog for an additional feewww.4marketshare.com 18
  19. 19. For More Information Schedule webinar support@4marketshare.com Get more information www.4marketshare.comwww.4marketshare.com 19

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