Social Media Overview

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Social Media Overview

  1. 1. Social Media Peter Radizeski
  2. 2. Social Networks <ul><li>Platforms for </li></ul><ul><li>publishing </li></ul><ul><li>and connecting </li></ul>
  3. 3. Social Networks <ul><li>It’s still just </li></ul><ul><li>Marketing. </li></ul>
  4. 4. What is Web 2.0? The software platform on the Internet that allows people to easily share ideas, thoughts, and other content. Web 2.0 enables User Generated Content
  5. 5. What is UGC? User Generated Content
  6. 6. UGC Yelp Chowhound Amazon Craigslist GetSatisfaction TripAdvisor Blogs websites
  7. 7. SOCIAL <ul><li>The key word is SOCIAL. </li></ul><ul><li>It’s about conversation. </li></ul><ul><li>It’s about Engagement. </li></ul><ul><li>A little Empowerment. </li></ul><ul><li>It’s an online Cocktail Party. </li></ul>
  8. 8. STORIES <ul><li>What story or idea are you </li></ul><ul><li>publishing? </li></ul><ul><li>What stories about your </li></ul><ul><li>community , employees , </li></ul><ul><li>customers, and service are </li></ul><ul><li>Sharing with your Audience ? </li></ul>
  9. 9. Storytelling <ul><li>Video – YouTube, Vimeo, FB </li></ul><ul><li>Pictures – Flickr, Slideshare </li></ul><ul><li>Audio – podcasting, iTunes </li></ul><ul><li>Words – blogs, twitter, LinkedIn </li></ul>
  10. 10. Your Audience <ul><li>Who is your audience? </li></ul><ul><li>Where are they? </li></ul><ul><li>Where can you find them? </li></ul><ul><li>Where can they find you? </li></ul>
  11. 11. Is Your Audience Here? <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>MeetUp </li></ul><ul><li>Ning </li></ul><ul><li>Squidoo </li></ul>
  12. 12. WHY? <ul><li>Why would I want to get </li></ul><ul><li>on any of these </li></ul><ul><li>communities, social </li></ul><ul><li>networks? </li></ul>
  13. 13. Because… <ul><li>Because the conversation about your product or service is happening whether you are listening or not. Period. </li></ul><ul><li>Better to be a part of it than to let it happen without you responding. (Reputation Management) </li></ul><ul><li>Branding…. </li></ul>
  14. 14. Branding <ul><li>It’s the 1K of space in a consumer’s mind that stores all of the info and feeling about your company, your products, your employees, your service, your reputation. </li></ul><ul><li>That’s your Brand in a Nutshell . </li></ul>
  15. 15. Blog <ul><li>Wordpress, Blogger, Typepad </li></ul><ul><li>Easier than HTML or a webpage </li></ul><ul><li>Updated Content = SEO </li></ul><ul><li>Better as a sub-domain </li></ul><ul><li>At least twice a week </li></ul><ul><li>What to talk about? </li></ul>
  16. 16. LinkedIn <ul><li>Your new rolodex </li></ul><ul><li>Your Prospecting Tool </li></ul><ul><li>A place to prove you are an expert </li></ul><ul><li>Status updates </li></ul><ul><li>Groups </li></ul><ul><li>Discussions </li></ul><ul><li>Blog + LinkedIn + Slideshare = Expert </li></ul>
  17. 17. Twitter <ul><li>Ah, twitter – and the tweet </li></ul><ul><li>140 character thoughts </li></ul><ul><li>Links, replies, ass kissing, spam, etc. </li></ul><ul><li>Conversation </li></ul><ul><li>RSS feed of news </li></ul><ul><li>Interact </li></ul><ul><li>PR </li></ul>
  18. 18. MeetUp <ul><li>Groups of like minded people who get together in your community to talk about lots of different topics. </li></ul><ul><li>You can meet them. </li></ul><ul><li>You can gather them. </li></ul><ul><li>You can sponsor them. </li></ul><ul><li>You can let them meet at your office. </li></ul><ul><li>You can Listen to them. </li></ul><ul><li>You can Engage them. </li></ul>
  19. 19. Squidoo <ul><li>Create a Lens about your company, community, service. </li></ul><ul><li>What’s a Lens? </li></ul>
  20. 20. Squidoo Lens <ul><li>The best reason to make a lens: People are looking for you. </li></ul><ul><li>Squidoo is a website hosting hundreds of thousands of handbuilt webpages (just to be difficult, we call them &quot;lenses&quot;). Each lens is one person's look at something online. Your take on football or business or the best thai food in town. </li></ul><ul><li>Lenses are free to set up. </li></ul><ul><li>Lenses are easy and totally non-techy. </li></ul><ul><li>Lenses get you credibility and traffic (SEO) </li></ul>
  21. 21. Ning <ul><li>A free social network platform </li></ul><ul><li>Limited in scope </li></ul><ul><li>Community Building </li></ul><ul><li>Story telling </li></ul><ul><li>Advertising space </li></ul>
  22. 22. Classifieds <ul><li>Job board for your company and your client companies </li></ul><ul><li>Things to sell? </li></ul><ul><li>Adds eyeballs and page views </li></ul><ul><li>Offers something to the community </li></ul>
  23. 23. Facebook <ul><li>A fan page </li></ul><ul><li>What is a Fan? </li></ul><ul><li>What to tell them? </li></ul><ul><li>Video, Pictures, words, tweets, links, etc. </li></ul><ul><li>Events </li></ul><ul><li>Analysis and Industry news </li></ul><ul><li>Converse, Engage, tell a Story </li></ul><ul><li>PR, Interaction </li></ul>
  24. 24. End of the Day… <ul><li>It’s all about telling a simple, concise story to your target marketplace – wherever they are. </li></ul><ul><li>Social Media is free, but it has a huge time commitment. </li></ul><ul><li>It’s still marketing – just on a 21 st century printing press (the Web). </li></ul><ul><li>So what is your message? </li></ul><ul><li>What is your USP? </li></ul><ul><li>What is your Call to Action? </li></ul>
  25. 25. Final Thoughts <ul><li>PR = Reputation Management </li></ul><ul><li>Turning prospects into customers </li></ul><ul><li>Turning complainers into customers </li></ul><ul><li>Turning customers into raving fans </li></ul>
  26. 26. Need Help? <ul><li>Peter Radizeski </li></ul><ul><li>[email_address] </li></ul><ul><li>813-963-5884 </li></ul>

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