50 Ideas in 50 Minutes

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RAD-INFO, Inc. Preview to Fall ISPCON 2007 - the preview of 50 Ideas in 50 Minutes at fall ISPCON in San Jose on Oct. 16, 2007 - also titled the 50 Minute MBA

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50 Ideas in 50 Minutes

  1. 1. Biz3 Plan, Execute, Focus
  2. 2. What Stage? Plan Your Business Start your Business Manage your Biz Get Out of your Biz
  3. 3. What is Worth Doing? <ul><li>From davidseah.com. </li></ul><ul><li>What is worth doing? </li></ul><ul><li>Billable work </li></ul><ul><li>New biz </li></ul><ul><li>Design </li></ul><ul><li>Marketing </li></ul><ul><li>Networking </li></ul>
  4. 4. The entrepreneur’s dilemma
  5. 5. Other Dilemma <ul><li>Is this how you spend your day? </li></ul>
  6. 6. Time Wasters <ul><li>Shifting priorities </li></ul><ul><li>Phone interruptions </li></ul><ul><li>Lack of direction </li></ul><ul><li>Attempting too much </li></ul><ul><li>Drop-in visitors </li></ul><ul><li>Ineffective delegation </li></ul><ul><li>Clutter </li></ul><ul><li>Procrastination </li></ul><ul><li>Lack of Discipline </li></ul><ul><li>Inability to say NO </li></ul><ul><li>Meetings </li></ul>
  7. 7. Procrastination
  8. 8. Eat a frog first thing
  9. 9. Here’s some Tom Peters
  10. 10. Re-Imagine <ul><li>Whether it is Tom Peters or Seth Godin or some other guru… </li></ul><ul><li>The theme is to Re-Imagine </li></ul><ul><li>Re-Invent </li></ul><ul><li>Innovate or Die </li></ul><ul><li>Be Remarkable </li></ul><ul><li>Create a Purple Cow </li></ul><ul><li>If you hate Change, you are going to hate Irrelevance even more. </li></ul>
  11. 11. Hiring Hire Slow. Fire Fast. Define Expectations upfront. Become an Employer of Choice.
  12. 12. 3 Kind of Workers <ul><li>Industrial – they can make stuff </li></ul><ul><li>Knowledge – they know stuff </li></ul><ul><li>Other – no fit </li></ul><ul><li>We are moving into the era of knowledge workers. </li></ul><ul><li>As an employer you have to capture that knowledge. </li></ul>
  13. 13. RED OCEAN <ul><li>Telecom is a Red Ocean: </li></ul><ul><li>Providers fighting in the same market – it is a bloody pool of sharks. </li></ul><ul><li>Move to the Blue Ocean: </li></ul><ul><li>Create a new market segment like Starbucks, Lexus or Whole Foods </li></ul><ul><li>No sharks in the Blue water… yet. </li></ul>
  14. 14. Comfort Level <ul><li>Progress / Change happens when you are Uncomfortable . </li></ul><ul><li>What’s your current comfort level? </li></ul>
  15. 15. Niches <ul><li>It is easier to be world-class if you define ‘world’ as ‘your niche’. </li></ul><ul><li>Some over-looked niches: </li></ul><ul><ul><ul><li>High-end/Luxury/VIP </li></ul></ul></ul><ul><ul><ul><li>Women. </li></ul></ul></ul><ul><ul><ul><li>Female. </li></ul></ul></ul><ul><ul><ul><li>Retired. </li></ul></ul></ul><ul><ul><ul><li>Hispanic. </li></ul></ul></ul>
  16. 16. Crowded Niches <ul><li>Mass Market </li></ul><ul><li>Cheapest </li></ul><ul><li>Low priced </li></ul><ul><li>No Value </li></ul>
  17. 17. Gitomer-ism <ul><li>First you are in a Groove </li></ul><ul><li>Then you get in a Rut </li></ul><ul><li>You end up in the Grave. </li></ul><ul><li>The only difference is the Depth! </li></ul><ul><li>Life is short – go have some fun! </li></ul>
  18. 18. Forrest Gump <ul><li>Don’t own nothin’ if you can help it. If you can, rent your shoes.” </li></ul>
  19. 19. Tom Peters <ul><li>Not “out sourcing” Not “off shoring” Not “near shoring” Not “in sourcing” but … “Best Sourcing” </li></ul>
  20. 20. Pareto <ul><li>Life Is Too Short to Work with Jerks (Fire lousy clients). </li></ul><ul><li>80% of your pain will come from 20% of your clients… </li></ul><ul><li>Those same 20% represent very little profit. </li></ul>
  21. 21. All the Money is in Service <ul><li>Big Blue was Main Frame. Now $55B comes to IBM Global Services via Systems Integration. </li></ul><ul><li>Big Brown: UPS is about Logistics, not packages. </li></ul><ul><li>Alcatel, Ericcson, et al – moving into Managing telco systems to keep relevant. </li></ul><ul><li>Boeing, GE = services </li></ul>
  22. 22. Managed services <ul><li>What services are you offering? </li></ul><ul><li>THAT will be your growth! </li></ul><ul><li>Think up some new ones too! </li></ul>
  23. 23. The “Experience Ladder”/TP <ul><li>Experiences Solutions Services Goods Raw Materials </li></ul>
  24. 24. Tom Peters Design Rules <ul><li>There are only 2 rules. </li></ul><ul><li>Rule #1: You can’t beat Wal*Mart on price or China on cost. </li></ul><ul><li>Rule #2: See Rule #1. </li></ul><ul><li>In Communications: </li></ul><ul><li>You can’t beat ILEC’s on price. </li></ul>
  25. 25. Stories <ul><li>Selling is all about telling a story. </li></ul><ul><li>Buzz is about telling a remarkable story. </li></ul><ul><li>Viral is when a remarkable story spreads. </li></ul><ul><li>Who is telling your story? </li></ul>
  26. 26. RAD-INFO, Inc. <ul><li>When you need help on strategy, sales, marketing, execution or focus in the communications business, RAD-INFO, Inc. is the place for help. Call 813-963-5884. </li></ul>

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