Attendee Goals What are your goals? Rich Bader of Easystreet used to attend ISPCONs with a list of questions he wanted answers to. Where better than a show like ITEXPO to get answers to industry questions, trends?
Food! When networking remember....its not about the food or the drinks. Eat something before you go so that you arent focused on the food, but on the people. Don’t get tipsy.
Carpe Diem Get the most out of the show - dont just look for numbers, look for good connections and complimentary knowledge. Give, not just Get.
It isnt about (just) YOU.How can you help others?
Conversation starters: What did you see on the show floor that you found interesting? What did you think of Peters sessions?
Are You Working a Booth? Whats your goal? How will you attain it? What do you want to take-away from this event?
Attention! Dont talk to other booth members! Don’t play with your gadgets. Play with the crowd. Pay attention to the attendees!
Interaction Have specific questions to clarify how your company can help an attendee. Try to have a different Q? than "What do you do, dude?"
Make it a Game How many rejections can you get? How much swag can you get from other booths? How much swag can you trade? How many business cards can you collect? What is the best business card you see?
Swag Booths with swag, babes and contests get more attention. If you dont have that, smiling faces work too!
Most important: Elevator Pitch! USP!Value Proposition! If you dont knowyours, stay home.
Preparation! What are you doing today to ensure that you have meetings in place at the show? Social media and your current network are great ways to let others know you will be there and have time to meet. Fill your calendar!
Peter Radizeski started as a telecom agent in 1999. Now he writes for TMC and consults to telecom companies on sales, marketing and the Channel.email@example.com://rad-info.netTwitter @radinfo http://blog.tmcnet.com/on-rads-radar/2013/01/networking- tips-for-the-next-trade-show.html