Presentation from FISPA Live Nashville 2017 on how to market your gigabit fiber (broadband). More on that here: http://www.onradsradar.com/2017/05/webinar-on-marketing-tactics-for-fiber.html
23. Think Useful
Coupon for Udemy courses
Home Tutor
Resume Builder or LinkedIn expert
Pinterest / eBay / etsy classes
Personal Librarian-Internet tutor (1 hr/mo free)
Bundle in Roku or Netflix or Hulu or Xbox or
Chromebook or iPad or Android tablets
Privacy Package …… No Cap!!
Photo storage
27. Use more Double Play ads (no quad)
no contract, coupon,
‘as low as’, A/B test prices?
28. Target different Buyers –
like Gamers, Boomers, Hispanic and
Women (and LUXE/Premium)
<message and bundle specific>
29. The Mission of the Postcard
3 seconds as it heads to the trash can!
4 Items: Headline, offer, logo, call to action
What is the mission?
To peak interest?
Awareness?
Takes repetition.
31. Street Marketing
• In July 2012, a team of 60 Google employees with clipboards
worked 80-hour weeks in a 6-week blitz, chatting with
neighborhood associations, going to town hall meetings and
church meet-ups to spread the promise of Internet speeds of up
to 1 gigabit per second.
In order for a
neighborhood to
have access to the
service, 5% to 25% of
its residents had to
sign up in advance to
qualify as a
fiberhood.
32. Influencers
Here’s a fact: people trust
recommendations from people
they know.
There’s a study putting the
actual numbers at 92%. An
additional 70% say they trust
consumer opinions that have
been posted online.
Brands need influencers –
3rd parties that give the brand
credibility and validation.
37. Why do they need Gigabit?
Why should they pay for fiber?
WHY
YOU?
38. Why Do I Need Broadband?
The majority of Americans said that not being online
was an impediment to finding jobs, using
government services, and learning new things.
Homework
LinkedIn
Tele-Work / Freelancing
Tele-Health / Tele-Medicine
eLearning, Distance Learning, Online Courses
Cell phone offload
>>> More than just Netflix or Sling TV or FB
39. Why Do They Need Broadband
“34 percent of the work force in the United
States, 53 million people, now consider
themselves independent contractors, short-
term hires or other kinds of freelancers”
(Mary Meeker)
– the “on demand” economy
– The connection economy
Etsy, eBay, Pinterest = jobs for artists