How to Have the Best Year Ever Plan, Execute, Focus
What is Worth Doing? <ul><li>From davidseah.com. </li></ul><ul><li>What is worth doing? </li></ul><ul><li>Billable work </...
The entrepreneur’s dilemma
Another Dilemma <ul><li>Is this how you spend your day? </li></ul>
Develop Better Habits <ul><li>&quot;Fully 95% of your success in life and work will be determined by the kinds of habits t...
Re-Imagine <ul><li>Whether it is Tom Peters or Seth Godin … </li></ul><ul><li>…  the theme is to  Re-Imagine ! </li></ul><...
Innovate or Die <ul><li>If you hate Change, you are going to hate  Irrelevance  even more. </li></ul><ul><li>Innovate or D...
Have Fun!
Maximize Profitability <ul><li>Figure out what is  most Profitable. </li></ul><ul><li>Concentrate on that! </li></ul>
Maximize Profitability 2 <ul><li>Determine what (and who) is least profitable. </li></ul><ul><li>Stop doing that! </li></ul>
RED  OCEAN <ul><li>Voice/BB/TV =  Red  Oceans: </li></ul><ul><li>Providers fighting in the same market – it is a bloody po...
Comfort Level <ul><li>Progress / Change happens when you are Uncomfortable . </li></ul><ul><li>What’s your current Comfort...
Niches <ul><li>It is easier to be world-class if you define ‘world’ as ‘your niche’. </li></ul><ul><li>Some over-looked ni...
Crowded Niches <ul><li>Mass Market </li></ul><ul><li>Cheapest </li></ul><ul><li>Low priced </li></ul><ul><li>No Value </li...
Pareto <ul><li>80% of your pain will come from 20% of your clients… </li></ul><ul><li>Those same 20% represent very little...
All the Money is in Service <ul><li>Big Blue was Main Frame. Now $55B comes to IBM Global Services via Systems Integration...
Managed Services <ul><li>What services are you offering? </li></ul><ul><li>THAT  will be where your growth comes from! </l...
The “Experience Ladder”/TP <ul><li>Experiences </li></ul><ul><li>Solutions </li></ul><ul><li>Services </li></ul><ul><li>Go...
Tom Peters Rules <ul><li>Tom Peters Rule: </li></ul><ul><li>Rule #1: You can’t beat Wal-Mart on price or China on cost. </...
Stories <ul><li>Selling is all about telling a story. </li></ul><ul><li>Buzz is about telling a memorable story. </li></ul...
the Story <ul><li>It is all about the  </li></ul><ul><li>Story you tell. </li></ul><ul><li>The story you tell to yourself,...
Execution <ul><li>All these Ideas are great.  </li></ul><ul><li>But they only help if you  IMPLEMENT  them! </li></ul><ul>...
Systematize everything <ul><li>Have a system for everything.  </li></ul><ul><li>If you do not have a system for your busin...
Mentor <ul><li>Give and Get </li></ul><ul><li>Find a Mentor </li></ul><ul><li>Mentor someone </li></ul>
Finance <ul><li>Wealth is a Team Sport. </li></ul><ul><li>- Loral Langemeier   </li></ul><ul><li>Lead a good team: </li></...
Help Them Grow Biz <ul><li>Give LEADS to clients and associates. </li></ul><ul><li>Gitomer says have breakfast & lunch wit...
Gratitude <ul><li>Send a written AND email thank-you note. </li></ul><ul><li>Have the Attitude of Gratitude! </li></ul>
Infopreneur / Expert <ul><li>Give away complimentary training or information sessions by phone / conference call. </li></u...
Study your audience   <ul><li>The clearest sign that your marketing needs a makeover is when it stops resonating with your...
To-Do Lists <ul><li>Experts recommend entrepreneurs employ  not one but two  to-do lists.  </li></ul><ul><li>The master li...
Sell Something <ul><li>Call on your satisfied customers.   </li></ul><ul><li>Look for additional ways to satisfy their nee...
Stay Tuned   <ul><li>Stay on top of business and world news, and how these events might affect customers.  </li></ul><ul><...
Give Back <ul><li>Law of Attraction: </li></ul><ul><li>“ The Secret” </li></ul><ul><li>Give to get. </li></ul><ul><li>The ...
Partner / Outsource <ul><li>Partner – because You can’t do it all yourself. </li></ul><ul><li>If you cannot build it Faste...
Start the day cold <ul><li>Start Every Day with Two (2) Cold Calls </li></ul>
Teach <ul><li>Teach a class or seminar at a local college or adult education center. </li></ul><ul><li>Give Lunch-n-Learns...
Bundle up <ul><li>Bundle services …  </li></ul><ul><li>Bundle, Bundle, Bundle  </li></ul>
RAD-INFO, Inc. <ul><li>When you need help on strategy, sales, marketing, execution or focus in the communications business...
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How to Have the Best Year Ever

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Ways to improve execution and focus so that you can have the best year possible.

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How to Have the Best Year Ever

  1. 1. How to Have the Best Year Ever Plan, Execute, Focus
  2. 2. What is Worth Doing? <ul><li>From davidseah.com. </li></ul><ul><li>What is worth doing? </li></ul><ul><li>Billable work </li></ul><ul><li>New biz </li></ul><ul><li>Design </li></ul><ul><li>Marketing </li></ul><ul><li>Networking </li></ul>
  3. 3. The entrepreneur’s dilemma
  4. 4. Another Dilemma <ul><li>Is this how you spend your day? </li></ul>
  5. 5. Develop Better Habits <ul><li>&quot;Fully 95% of your success in life and work will be determined by the kinds of habits that you develop over time.“ </li></ul><ul><li>“Habits are learned through repetition and practice.” </li></ul><ul><li>– Brian Tracy </li></ul>
  6. 6. Re-Imagine <ul><li>Whether it is Tom Peters or Seth Godin … </li></ul><ul><li>… the theme is to Re-Imagine ! </li></ul><ul><ul><li>Re-Invent </li></ul></ul><ul><ul><li>Be Remarkable </li></ul></ul><ul><ul><li>Create a Purple Cow </li></ul></ul><ul><ul><li>Stop being ordinary, with me-too type services. </li></ul></ul>
  7. 7. Innovate or Die <ul><li>If you hate Change, you are going to hate Irrelevance even more. </li></ul><ul><li>Innovate or Die! </li></ul><ul><li>- Tom Peters </li></ul>
  8. 8. Have Fun!
  9. 9. Maximize Profitability <ul><li>Figure out what is most Profitable. </li></ul><ul><li>Concentrate on that! </li></ul>
  10. 10. Maximize Profitability 2 <ul><li>Determine what (and who) is least profitable. </li></ul><ul><li>Stop doing that! </li></ul>
  11. 11. RED OCEAN <ul><li>Voice/BB/TV = Red Oceans: </li></ul><ul><li>Providers fighting in the same market – it is a bloody pool of sharks. </li></ul><ul><li>Move to the Blue Ocean: </li></ul><ul><li>Create a new market segment like Starbucks, Lexus or Whole Foods </li></ul><ul><li>No sharks in the Blue water… yet. </li></ul>
  12. 12. Comfort Level <ul><li>Progress / Change happens when you are Uncomfortable . </li></ul><ul><li>What’s your current Comfort level? </li></ul>
  13. 13. Niches <ul><li>It is easier to be world-class if you define ‘world’ as ‘your niche’. </li></ul><ul><li>Some over-looked niches: </li></ul><ul><ul><ul><li>High-end/Luxury/VIP </li></ul></ul></ul><ul><ul><ul><li>Women. </li></ul></ul></ul><ul><ul><ul><li>Female. </li></ul></ul></ul><ul><ul><ul><li>Retired. </li></ul></ul></ul><ul><ul><ul><li>Hispanic. </li></ul></ul></ul>
  14. 14. Crowded Niches <ul><li>Mass Market </li></ul><ul><li>Cheapest </li></ul><ul><li>Low priced </li></ul><ul><li>No Value </li></ul>
  15. 15. Pareto <ul><li>80% of your pain will come from 20% of your clients… </li></ul><ul><li>Those same 20% represent very little profit. </li></ul><ul><li>Life Is Too Short to Work with Jerks (Fire lousy clients). </li></ul>
  16. 16. All the Money is in Service <ul><li>Big Blue was Main Frame. Now $55B comes to IBM Global Services via Systems Integration. </li></ul><ul><li>Brown was shipping. Now UPS is about Logistics, not packages. </li></ul><ul><li>Alcatel, Ericcson, et al – moving into Managing telco systems to keep relevant. </li></ul>
  17. 17. Managed Services <ul><li>What services are you offering? </li></ul><ul><li>THAT will be where your growth comes from! </li></ul><ul><li>People buy, not to save $$, but to save Time ! </li></ul>
  18. 18. The “Experience Ladder”/TP <ul><li>Experiences </li></ul><ul><li>Solutions </li></ul><ul><li>Services </li></ul><ul><li>Goods </li></ul><ul><li>Raw Materials </li></ul>
  19. 19. Tom Peters Rules <ul><li>Tom Peters Rule: </li></ul><ul><li>Rule #1: You can’t beat Wal-Mart on price or China on cost. </li></ul><ul><li>In Telecom: </li></ul><ul><li>You can’t beat ILEC’s on price. </li></ul><ul><li>so stopping trying to!!! </li></ul>
  20. 20. Stories <ul><li>Selling is all about telling a story. </li></ul><ul><li>Buzz is about telling a memorable story. </li></ul><ul><li>Viral is when a remarkable story spreads. </li></ul><ul><li>Who is telling your story? </li></ul>
  21. 21. the Story <ul><li>It is all about the </li></ul><ul><li>Story you tell. </li></ul><ul><li>The story you tell to yourself, your employees, your market, your prospects, your vendors, your clients. </li></ul>
  22. 22. Execution <ul><li>All these Ideas are great. </li></ul><ul><li>But they only help if you IMPLEMENT them! </li></ul><ul><li>In the next 30 days, put just 1 idea to use. </li></ul><ul><li>Execute on 1 thing </li></ul><ul><li>“You must learn to translate wisdom and strong feelings into labor.&quot; Jim Rohn </li></ul>
  23. 23. Systematize everything <ul><li>Have a system for everything. </li></ul><ul><li>If you do not have a system for your business, you have chaos. </li></ul><ul><li>What we often do in our businesses is we go out and we do the same things over and over and over again, rather than writing it down and putting it in a book. Saying to your staff &quot;Here's how you do this, you can do this better than I can.“ </li></ul><ul><li>- John Hayes  </li></ul>
  24. 24. Mentor <ul><li>Give and Get </li></ul><ul><li>Find a Mentor </li></ul><ul><li>Mentor someone </li></ul>
  25. 25. Finance <ul><li>Wealth is a Team Sport. </li></ul><ul><li>- Loral Langemeier </li></ul><ul><li>Lead a good team: </li></ul><ul><li>Attorney, tax specialist, bookkeeper, CPA, financial planner. </li></ul><ul><li>You can’t do it alone. </li></ul><ul><li>Have a Customer Advisory Board, too </li></ul>
  26. 26. Help Them Grow Biz <ul><li>Give LEADS to clients and associates. </li></ul><ul><li>Gitomer says have breakfast & lunch with clients & prospects – bring them together. </li></ul>
  27. 27. Gratitude <ul><li>Send a written AND email thank-you note. </li></ul><ul><li>Have the Attitude of Gratitude! </li></ul>
  28. 28. Infopreneur / Expert <ul><li>Give away complimentary training or information sessions by phone / conference call. </li></ul><ul><li>> ebook, tele-seminar, class or seminar </li></ul>
  29. 29. Study your audience <ul><li>The clearest sign that your marketing needs a makeover is when it stops resonating with your target audience. </li></ul><ul><li>The first step is to understand your customers' hot buttons by reviewing published articles and research. </li></ul>
  30. 30. To-Do Lists <ul><li>Experts recommend entrepreneurs employ not one but two to-do lists. </li></ul><ul><li>The master list contains a maximum of three items of long-term importance, like &quot;grow sales&quot; or &quot;get new customers.&quot; </li></ul><ul><li>The second list contains day-to-day to-dos that represent tactical steps to completing those strategic to-dos. </li></ul><ul><li>GTD </li></ul><ul><li>Time Management </li></ul>
  31. 31. Sell Something <ul><li>Call on your satisfied customers. </li></ul><ul><li>Look for additional ways to satisfy their needs or new needs you can meet. Learn about their new problems and challenges, and come back to them with fresh solutions. </li></ul>
  32. 32. Stay Tuned <ul><li>Stay on top of business and world news, and how these events might affect customers. </li></ul><ul><li>News and tips are ways to follow-up, stay in front of prospects </li></ul>
  33. 33. Give Back <ul><li>Law of Attraction: </li></ul><ul><li>“ The Secret” </li></ul><ul><li>Give to get. </li></ul><ul><li>The more people you help, the more the Universe will help you. </li></ul>
  34. 34. Partner / Outsource <ul><li>Partner – because You can’t do it all yourself. </li></ul><ul><li>If you cannot build it Faster, Cheaper, or Better, </li></ul><ul><li>Outsource it… </li></ul>
  35. 35. Start the day cold <ul><li>Start Every Day with Two (2) Cold Calls </li></ul>
  36. 36. Teach <ul><li>Teach a class or seminar at a local college or adult education center. </li></ul><ul><li>Give Lunch-n-Learns. </li></ul>
  37. 37. Bundle up <ul><li>Bundle services … </li></ul><ul><li>Bundle, Bundle, Bundle </li></ul>
  38. 38. RAD-INFO, Inc. <ul><li>When you need help on strategy, sales, marketing, execution or focus in the communications business, RAD-INFO, Inc. is the place for help. Call 813-963-5884. </li></ul>

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