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How to Create a Value Proposition


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so many tech companies do not have a Value Proposition. What is it and how do you create one

Published in: Marketing
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How to Create a Value Proposition

  1. 1. Value Proposition Unique Sales Proposition
  2. 2. What is the VP? • Value proposition refers to a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. This statement convinces a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings will.
  3. 3. In one sentence, why you and not them
  4. 4. Value Prop • Why you and not them? • examples-how-to-create/ • Slack – Be More Productive at Work with Less Effort • /27/value-proposition-examples