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Customer Service is Marketing


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excerpt of training slides for customer service employees for service providers

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Customer Service is Marketing

  1. 1. Customer Service is Marketing Peter Radizeski @ RAD-INFO, Inc.
  2. 2. What is Marketing? <ul><li>Every Touch of the Customer </li></ul>
  3. 3. What is a Brand? <ul><li>The total experience that a person has with your company, employees, sub-contractors, ads, billing, etc. Every single impression goes into the concept of Brand. Even stuff like Colors. </li></ul>
  4. 4. Best Branding Device
  5. 5. What are Customers? <ul><li>An Asset! A VIP! </li></ul>
  6. 6. Retention Glue <ul><li>Customer Service is Retention Glue </li></ul>
  7. 7. Think Long Term <ul><li>Repeat Customers </li></ul><ul><li>Total Telecom Spend </li></ul>
  8. 8. Friendly
  9. 9. Service = Help = Care
  10. 10. Complaints <ul><li>A Complaint is Helpful. </li></ul>
  11. 11. Disgruntled
  12. 12. SELLECOM: 101 Ideas for Marketing in the Telecom Jungle By Peter Radizeski Available at, or Amazon Marketplace
  13. 13. Marketing for Service Providers <ul><li>Peter Radizeski </li></ul><ul><li>[email_address] </li></ul><ul><li>813-963-5884 </li></ul>