Branding

758 views

Published on

Branding, Differentiating, Marketing and Thought Leadership explained a little.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
758
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Branding

  1. 1. Branding by Peter Radizeski of RAD-INFO INC
  2. 2. Branding <ul><li>Branding is about being Remembered by your prospective marketplace. </li></ul>
  3. 3. What is a Brand? <ul><li>It’s the 1K of memory that holds a collection of ideas, thoughts, experiences and feelings about your product, service or company. </li></ul>
  4. 4. None <ul><li>For many people, that 1k of memory is BLANK! </li></ul>
  5. 5. Thought Leader <ul><li>Thought Leadership is one way to Brand your products and company in your marketplace. </li></ul>
  6. 6. Educate <ul><li>With Thought Leadership you are Educating your prospects about the Industry, your products and their uses. </li></ul>
  7. 7. Differentiation <ul><li>How you Position the value of your product and company from your competition. </li></ul>
  8. 8. Story Telling <ul><li>All of this – Branding, Marketing, Positioning, Thought Leadership - is about the Story you are Telling. </li></ul>
  9. 9. The Story <ul><li>The Story has to be clear, concise, specific and memorable . </li></ul>
  10. 10. Repetition <ul><li>It also has to be repeated. Often. </li></ul>
  11. 11. Oh, Yeah! <ul><li>It has to be about THEM, not YOU (or your tech). </li></ul>
  12. 12. Trust <ul><li>Above all, you have to Build TRUST ! </li></ul><ul><li>People buy from people they like and trust. </li></ul>
  13. 13. Old Adage <ul><li>No one every got fired for buying IBM (or AT&T). </li></ul><ul><li>Branding can build Trust. </li></ul>
  14. 14. Without Branding: <ul><li>No one knows what to think of your company or products. </li></ul>
  15. 15. Today <ul><li>It isn’t about transactional (short term). </li></ul><ul><li>It’s about long term. </li></ul>
  16. 16. Loyalty <ul><li>You want Loyal Customers. </li></ul><ul><li>Not one and done. </li></ul><ul><li>Build Relationships. </li></ul>
  17. 17. What They Hear <ul><li>Does your Story Resonate with your marketplace? </li></ul>
  18. 18. How Much? <ul><li>Branding doesn’t have to cost a fortune. </li></ul><ul><li>It needs to be done. </li></ul><ul><li>Consistently. </li></ul>
  19. 19. Peter Radizeski is a consultant for telecom service providers offering strategy, marketing, go-to-market and sales training. His books are available on www.sellecom.net

×