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10 Marketing Ideas for WISPs


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10 marketing ideas for wireless internet providers in 20 minutes

Published in: Business, News & Politics
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10 Marketing Ideas for WISPs

  1. 1. 10 Ideas for the WISP Owner in 20 Minutes A Call to Discuss More than 10 Ideas on Marketing Your ISP
  2. 2. Plan <ul><li>Set a goal for new adds </li></ul><ul><li>Tell everyone </li></ul><ul><li>Set a date for meeting it </li></ul>
  3. 3. Marketing Idea 1 <ul><li>Door Hangers </li></ul><ul><li>Road side signs </li></ul><ul><li>This is very targeted marketing. </li></ul>
  4. 4. Marketing Idea 2 <ul><li>Partner with a cellular carrier </li></ul><ul><li>Partner with a DBS carrier </li></ul><ul><li>Wild Blue? </li></ul><ul><li>These are similar services – helping the customer Cut the Wire! </li></ul>
  5. 5. Local Marketing <ul><li>TypePad </li></ul><ul><li>Flickr </li></ul><ul><li>Squidoo </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  6. 6. Affiliate <ul><li>Become an affiliate of iPass or Boingo, so your customers can take access on the road </li></ul><ul><li>This IS a value add, since cable and DSL are static, too. </li></ul>
  7. 7. Marketing Idea 4 <ul><li>Business That Close Down No Longer Need Their Telephone Numbers </li></ul>
  8. 8. Marketing Idea 5 & 6 <ul><li>Tabling </li></ul><ul><li>Stickers </li></ul><ul><li>Coffee cups </li></ul><ul><li>Pizza boxes </li></ul><ul><li>Sign walker </li></ul><ul><li>Costumed ambassador handing out coupons </li></ul>
  9. 9. Marketing Idea 7 <ul><li>Instead of a new store in a new area, try opening a kiosk in a mall (like Dell does). </li></ul><ul><li>Gadgets showing all the uses of your super fast Internet is great marketing. </li></ul><ul><li>No mall? Use the cellular idea and grab some space in any store that is busy and will have you </li></ul>
  10. 10. Marketing Idea 8: Logo <ul><li>Have your logo every where! </li></ul><ul><li>Use Café Press to sell logo merchandise </li></ul><ul><li>The more people walking around with your tee shirt, the better </li></ul><ul><li>Branding 101 </li></ul>
  11. 11. Idea 9: Communicate <ul><li>Talk with your best customers. </li></ul><ul><li>For Customer Retention. Ignored customers leave. </li></ul><ul><li>Find out why they buy </li></ul><ul><li>Find out what else they need </li></ul><ul><li>Thank them </li></ul><ul><li>To get 9.5 and # 10….. </li></ul>
  12. 12. Marketing Idea 9.5 <ul><li>Video Testimonial = a commercial for you and your client! </li></ul><ul><li>Testimonials mean someone else thinks you are great! </li></ul>
  13. 13. Marketing Idea 10 <ul><li>REFERRAL System </li></ul><ul><ul><li>VAR’s </li></ul></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Vendors </li></ul></ul><ul><li>Great place to find Employees & Clients </li></ul>
  14. 14. Value Adds <ul><li>Blogging software </li></ul><ul><li>Picture / video uploads </li></ul><ul><li>News, events </li></ul><ul><li>Classifieds </li></ul><ul><li>Angie’s List (biz review) </li></ul><ul><li>User created content </li></ul><ul><li>Involvement & Community </li></ul>
  15. 15. What does not work <ul><li>Nothing today will make the phone ring off the hook. </li></ul><ul><li>YP, radio, TV, billboards, newspapers – all have limited ROI – unless the ad itself is Incredibly Creative! </li></ul>
  16. 16. Guerrilla Marketing <ul><li>It still comes down to the same thing: </li></ul><ul><ul><li>- what's the plan? </li></ul></ul><ul><ul><li>- who are you targeting? </li></ul></ul><ul><ul><li>- what are you saying? </li></ul></ul><ul><ul><li>- what response do you want? </li></ul></ul><ul><ul><li>- how will you say it? </li></ul></ul>
  17. 17. the answers are not <ul><li>get customers </li></ul><ul><li>everyone </li></ul><ul><li>buy from me, not them </li></ul><ul><li>Increase sign-ups </li></ul><ul><li>not sure </li></ul>
  18. 18. The answers need to be: <ul><li>to tell my audience about my uniquely positioned service and ask them to sign up (USP & action) </li></ul><ul><li>Sprint business customer with 1 - 10 users (specific) </li></ul><ul><li>Our better network and superior personal service will benefit YOU because we ..... <fill in your USP> </li></ul><ul><li>Act now and save on sign up or get a network audit </li></ul><ul><li>or a security audit or free set-up for email archiving </li></ul>
  19. 19. Crazy Idea 1 <ul><li>on Monday at the Chamber lunch, a belly dancer will come in to the room with your name and number on her belly. Her music tape will break. &quot;What would you do if your tape breaks? TerraNovus data backup over your current broadband connection. Call us today so you aren't caught in the act (or with your clothes off).&quot; </li></ul>
  20. 20. Crazy Idea 2 <ul><li>on Tuesday at a networking event a guy in a Gorilla costume will come in and say: &quot;Stop buying your Internet from a 900 lb gorilla that just sees you as a number. By it from TNN for the best customer care in the area. Don't monkey around with your Internet connection. Come to the specialists at TNN.&quot; </li></ul>
  21. 21. RAD-INFO, Inc. <ul><li> </li></ul><ul><li> </li></ul><ul><li>(813) 963-5884 </li></ul>