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2019 Identity Protection and Data Breaches Survey

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4iQ recently surveyed over 2,300 U.S. adults on their perceptions of data breaches and how they are personally impacted, what kind of assistance they received in its wake, and how prepared they are at protecting their own personally identifiable information (PII).

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2019 Identity Protection and Data Breaches Survey

  1. 1. © 2019 4iQ.com All rights reserved.© 2019 4iQ.com. All rights reserved. 2019 Identity Protection and Data Breaches Survey 1
  2. 2. © 2019 4iQ.com All rights reserved.© 2019 4iQ.com. All rights reserved. 4iQ recently surveyed over 2,300 U.S. adults on their perceptions of data breaches and how they are personally impacted, what kind of assistance they received in its wake, and how prepared they are at protecting their own personally identifiable information (PII). 2
  3. 3. © 2019 4iQ.com All rights reserved. STOLEN PERSONALLY IDENTIFIABLE INFORMATION (PII)? Nearly half of respondents have been notified that their PII was stolen. 3
  4. 4. © 2019 4iQ.com All rights reserved. OFFER & ENROLLMENT IN IDENTITY PROTECTION SERVICES Among the victims, 84% were offered identity protection services. More than half did not enroll in credit monitoring services offered by companies. 4
  5. 5. © 2019 4iQ.com All rights reserved. IDENTITY PROTECTION SERVICES STICKINESS 38% respondents canceled identity theft protection services. Out of which, 42% did not see the value in continuing credit monitoring services after a breach. 5 11% 6% 42% 16% 13% 12%
  6. 6. © 2019 4iQ.com All rights reserved. IS ID PROTECTION SERVICES A SUFFICIENT RESPONSE? Audiences are split on whether offering data protection services is a sufficient response to loss of PII. 6
  7. 7. © 2019 4iQ.com All rights reserved. However, younger respondents consider the offer of Identity Protection Services a sufficient response to a data breach. POST-MILLENNIALS & MILLENNIALS GENERATION X BABY-BOOMERS 7 ID PROTECTION SERVICES, A SUFFICIENT RESPONSE BY AGE
  8. 8. © 2019 4iQ.com All rights reserved. ARE YOU EFFECTIVE IN PROTECTING YOUR PII 70% believe they are effective or very effective at protecting their PII. 8
  9. 9. © 2019 4iQ.com All rights reserved. VICTIM OF FRAUD? 37% of individuals believe they have been a victim of fraud as a result of a cybercrime incident 9
  10. 10. © 2019 4iQ.com All rights reserved. PII IN THE HANDS OF CYBER CRIMINALS? 55% of respondents thinks it’s likely that their PII is in the “Hands of Criminals” 10
  11. 11. © 2019 4iQ.com All rights reserved. CONCERNED ABOUT FUTURE FRAUD 63% of respondents are concerned that their identity could be used by someone to commit fraud. 4% 33 % 46 % 17 % Not at all concerned Not very concerned Concerned Very concerned How *concerned* are you that your identity could be used by someone else to commit fraud by leveraging your PII? 11
  12. 12. © 2019 4iQ.com All rights reserved. SECURITY ERRORS AND EMPLOYMENT STATUS More than half said they would expect their own online security error to negatively or very negatively affect their standing with their employer. Some - 28% High - 24% Very High - 23% What level of impact upon your employment would you expect from your employer if a mistake you make with online security (i.e. password reuse, clicking on suspicious links, downloading malware) creates a pathway to access your employer’s systems? No - 25% IMPACT 12
  13. 13. © 2019 4iQ.com All rights reserved. HOW EFFECTIVE IS YOUR EMPLOYER AT PROTECTING YOUR PII? 74% believe their employers are effective or very effective at protecting their PII. 13
  14. 14. © 2019 4iQ.com All rights reserved. LEVEL OF EMPLOYER’S RESPONSE Over half of the respondents believe their employers’ would have a significant response. 14 LEVELS DESCRIPTION Significant Security upgrades, proactive communications, identity protection services offered. Medium Security upgrades, proactive communications. Low Minimal communications, security upgrades Very Low Reactive-only communications, no significant security upgrades
  15. 15. © 2019 4iQ.com All rights reserved. STANDARD EMPLOYMENT BACKGROUND CHECKS? 58% believe standard employment background checks should also check for whether employees’ personally identifiable information has been stolen prior. 15 %
  16. 16. © 2019 4iQ.com All rights reserved. “BLAME THE VICTIM” IN CYBERCRIME 60% of respondents believe there’s a “blame-the-victim” problem with cybercrime. No - 25% 16
  17. 17. © 2019 4iQ.com All rights reserved. CURRENT LAWS INCLINATION WITH CYBERCRIME 71% of respondents think the current laws favor employers more than employees.No - 25% 17
  18. 18. © 2019 4iQ.com All rights reserved. GOVERNMENT PROTECTING YOUR PII Only 42% respondents believe government is effective or very effective at protecting their PII. 18 51%
  19. 19. © 2019 4iQ.com All rights reserved. LEVEL OF GOVERNMENT RESPONSE Over half of the respondents expect significant response from government. 19 LEVELS DESCRIPTION Significant Security upgrades, proactive communications, identity protection services offered. Medium Security upgrades, proactive communications. Low Minimal communications, security upgrades Very Low Reactive-only communications, no significant security upgrades
  20. 20. © 2019 4iQ.com All rights reserved. SURVEY AUDIENCE WORK INDUSTRIES No - 25% 20
  21. 21. © 2019 4iQ.com All rights reserved. SURVEY AUDIENCE AGE No - 25% 21
  22. 22. © 2019 4iQ.com All rights reserved. SURVEY AUDIENCE REGION No - 25% 22
  23. 23. © 2019 4iQ.com All rights reserved. SURVEY AUDIENCE GENDER 23
  24. 24. © 2019 4iQ.com All rights reserved. ABOUT SURVEY 24 Results are based on a survey conducted through the use of an online research platform. The survey was administered to 2,300 U.S. Adults 18+ in August 2019. Results were weighted for age within gender, region, race/ethnicity, education, and income, where necessary to align them with their actual proportions in the population. info@4iq.com
  25. 25. © 2019 4iQ.com All rights reserved.© 2019 4iQ.com. All rights reserved. IDTheft™ IDHunt Identity Theft Protection Identity Intelligence & Attribution Analysis. 25 4iQ IDLake™ is the world’s largest repository of curated, breached identity records. www.4iq.com

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