Virtual Space Syntax Analysis on Pervasive SocialComputing Platforms: Spatial Oriented Knowledge Sharing Behaviors ofSocia...
1. Introduction!•    What conditions do we have for Pervasive Computing services     in 2013?•    Service designers for mu...
1. Introduction!•    The conditions led us to address some questions related to service     design and science interests. ...
2. Theoretical Background!•    Turing[8] asked the question in a very simple manner in     1950. “Can machines think?” By ...
2. Theoretical Background!•    Hall[4] suggested the concept of proxemics to clarify the     social distance and personal ...
2. Theoretical Background!                             Public                              Social                         ...
App on proxemics !•  Circles from     Facebook Friends•  Psychological     Distance vs.     Physical DistanceHCI Korea 201...
2. Theoretical Background!                                                        Personal	                               ...
2. Theoretical Background!•    Symbolic communications between human and architectures and urban     environments have bee...
2. Theoretical Background!•  Space Syntax       –  a tool to help           architects simulate the           likely socia...
3. Research Method!•    In the research it investigates the embedded social computing residents’     “way-finding” behavio...
3. Research Method!                 Identity Diffusion                                            SN                      ...
3. Research Method!•    Samples :       –  35 first year undergraduate students who is taking a digital media           de...
Unobtrusive Observation !Through Double Framed Lenses !                            Digital Based Cultural Probes          ...
3. Research Method!                 Curiosity                                              Discovery                      ...
4. Findings!•    The flocking conditions of the services are deliberately followed     by third parties’ substances that g...
5. The Complexity of Cooperationand Competition!•    Proxemic behaviors among social computing users are varied by the    ...
5. The Complexity of Cooperationand Competition!•    Who to co-create with       –    The collective behaviors have sensed...
REFERENCES![1] Axelrod, R. (1997). The Complexity of Cooperation: Agent-Based Models ofCompetition and Collaboration, New ...
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2013 khci_virtual space syntax analysis on pervasive social computing

  1. 1. Virtual Space Syntax Analysis on Pervasive SocialComputing Platforms: Spatial Oriented Knowledge Sharing Behaviors ofSocial Network Service Users! HCI 2013 “Love Me Tender,” The Soul in Technology Session : SE4 Design Hours : 11:20-11:50am Fri. 1st Feb. 2012 Venue : Forrest G, Highone Convention Heejung Kwon, Ph.D. Candidate School of Business, Yonsei University
  2. 2. 1. Introduction!•  What conditions do we have for Pervasive Computing services in 2013?•  Service designers for multi-platform applications are noticing empirical behaviors of users such as; (1) People follow friends. (2) People keep moving physically, as well as virtually. (3) People use/reuse digital information on many different devices/ services/platforms, and all connected. (4) People prefer reading visuals to reading texts. (5) People find augmented information unconsciously everywhere.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 2
  3. 3. 1. Introduction!•  The conditions led us to address some questions related to service design and science interests. –  Why do people feel more intimate to human-like entities, or what properties of subjects let perceivers think they are human-like? –  How does the cognitive attribute affect the new market strategy for pervasive computing services? –  What will be the measure of abstract psychological distance such as intimacy in the context of pervasive computing?•  Such questions share the same root of interests of artificial intelligences, and human behavior complexities in social context. Human like computer, and collaborative behaviors in network systems have been long and steady research topics in the common area of computer science and cognitive science.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 3
  4. 4. 2. Theoretical Background!•  Turing[8] asked the question in a very simple manner in 1950. “Can machines think?” By the question, he grounded a basis of an artificial intelligence research, and developed an experiment, Turing test, that modified his research question into a logic game of AI design.•  The recent computation changes may revise his research question in more emotional aspects. “Can machines feel?” or “Can users feel machines feel like a mankind?” To elaborate the idea, the research adopts an anthropologist hypothesis on spatial intimacy.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 4
  5. 5. 2. Theoretical Background!•  Hall[4] suggested the concept of proxemics to clarify the social distance and personal intimacy relationships.•  Hall evaluated not only the way man interacts with others in his daily life, but also the organization of space in his houses and buildings, and ultimately the layout of his towns.•  His categorization on personal spaces is a useful instrument to analysis the intimacy of human relationships. He scaled it by intimate, personal, social, and public distances in observation of body spacing and postures.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 5
  6. 6. 2. Theoretical Background! Public Social Personal Intimate Figure 1. ProxemicsHCI Korea 2013 “Love Me Tender,” The Soul in Technology 6
  7. 7. App on proxemics !•  Circles from Facebook Friends•  Psychological Distance vs. Physical DistanceHCI Korea 2013 “Love Me Tender,” The Soul in Technology 7
  8. 8. 2. Theoretical Background! Personal   Un-­‐Friend Friend In#macy  (-­‐) In#macy  (+) Why & How ? Human-­‐like   Inhuman eg.  Avatar Non-­‐Personal   Figure 2. Identity and Intimacy dimensionsHCI Korea 2013 “Love Me Tender,” The Soul in Technology 8
  9. 9. 2. Theoretical Background!•  Symbolic communications between human and architectures and urban environments have been successfully accumulated by Hillier[6,7] since his first volume on space affordance and languages, “The social logic of space.”•  Comparing to proxemics, the space syntax hypothesis embraces more macro level of a social collision and position.•  The spatial language literacy may give us an ability to explain how non-verbal signifiers of spatial components influence the participants’ decision in groups and organizations of social systems.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 9
  10. 10. 2. Theoretical Background!•  Space Syntax –  a tool to help architects simulate the likely social effects of their designs.•  Analysis Methods –  Integration –  Choice –  Depth DistanceHCI Korea 2013 “Love Me Tender,” The Soul in Technology 10
  11. 11. 3. Research Method!•  In the research it investigates the embedded social computing residents’ “way-finding” behaviors on diversified social network service platforms.•  By the exploratory research methodology and process, it addresses several research agenda that are reasoning the application of traditional space syntax architecture theories to the contemporary information architecture problem solving. –  Do they have signals, symbols, and signs of architectures that help their mobilization, and settlement? –  Do they have spatial configurations mutually recognized, and have been formed? –  Do they have geographical grids that define their routes, and habitations?•  These research questions will be clarified by observing and analyzing some highly populated SNSs for embedded computing, such as Facebook, Google+, and Twitter in cross-media use context.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 11
  12. 12. 3. Research Method! Identity Diffusion SN LBS/Mashup Lifelog Services Services Blog / Facebook / Foursquare/ Photo Sharing / Twitter/ Path/ Video Sharing Google+ Instagram/ Flipboard/ Pinterest Figure 4. Identity Diffusion Through the SNS EvolutionHCI Korea 2013 “Love Me Tender,” The Soul in Technology 12
  13. 13. 3. Research Method!•  Samples : –  35 first year undergraduate students who is taking a digital media design foundation course.•  Study Procedures –  Manito game that simulates gift-giving culture for emotional design –  Life-logging on blog, facebook, and pinterest•  The double framed Cultural Probes technique –  First layer frame : Cultural probes for future oriented design tasks –  Second layer frame : Digital Cultural Probes on PinterestHCI Korea 2013 “Love Me Tender,” The Soul in Technology 13
  14. 14. Unobtrusive Observation !Through Double Framed Lenses ! Digital Based Cultural Probes Cultural Probes SecondFor the Frame First Layer Frame Layer Manito Game For Co-Creation The First Layer Frame The Second Layer FrameHCI Korea 2013 “Love Me Tender,” The Soul in Technology 14
  15. 15. 3. Research Method! Curiosity Discovery Mutual Friends What friends like Who follows who What events friends go . . . . Figure 5. Wayfinding to co-createHCI Korea 2013 “Love Me Tender,” The Soul in Technology 15
  16. 16. 4. Findings!•  The flocking conditions of the services are deliberately followed by third parties’ substances that generate the content of texts, photos, music, and movies in the manner of co-creation.•  Therefore SN services are becoming more and more dependent upon third parties, and consist of huge eco-systems of computing experiences of the next stages.•  The emergent phenomenon alerts the structural changes of computing environments, user experiences, and their natures in future. From the notion of the changes, the research embraces the leading SN services, and the neighbor services providing service substances as the objects of the research.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 16
  17. 17. 5. The Complexity of Cooperationand Competition!•  Proxemic behaviors among social computing users are varied by the characteristics of participants, service natures, and purposes of aggregations.•  In the center of the cognitive mechanism, the research found circles, friends list, and privacy negotiations with the services.•  They configured the territories and representations of the information spaces.•  They defined relationship distances or intimacy, visual representations of self/group identities, and finally knowledge sharing structures.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 17
  18. 18. 5. The Complexity of Cooperationand Competition!•  Who to co-create with –  The collective behaviors have sensed and have been sensed among the participants in the manner of IPD(The Iterated prisoner’s dilemma)[1]. R / (1− w ) ≥ T + wP / (1− w ) –  TIT FOR TAT is evolutionarily stable if and only if the interactions between the individuals have a sufficiently large probability of continuing•  As a result, user agents develop their own cognitive architecture that will utilize the spatial information, and achieve their usage goals.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 18
  19. 19. REFERENCES![1] Axelrod, R. (1997). The Complexity of Cooperation: Agent-Based Models ofCompetition and Collaboration, New Jersey: Princeton University Press.[2] Crysler, C.G. (2003). Writing Spaces : Discourses of Architecture, Urbanismand the Built Environment, 1960-2000, London:Routledge.[3] Gibson, J. J. (1986). The Ecological Approach to Visual perception.Hillsdale, New Jersey: Lawrence Erlbaum Associates.[4] Hall, E.T. (1969). The Hidden Dimension, New York: Anchor Books.[5] Hill, J. (2003). Actions of Architecture: Architects, and Creative Users,London:Routledge.[6] Hillier, B. & Hanson, J.(1984). The Social Logic of Space,Cambridge:Cambridge University Press.[7] Hillier B. (1999), Space is the Machine: A Configurational Theory ofArchitecture, Cambridge:Cambridge University Press.[8] Turing, A.M. (1950). “Computing Machinery and Intelligence,” Mind, NewSeries, Vol. 59, Mo. 236., pp. 433-460.HCI Korea 2013 “Love Me Tender,” The Soul in Technology 19

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