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Please Feed the Unicorns Abraham Williams
http://abrah.am @abraham  
http://answerly.com by day
http://inboxq.com building
 
Glitter, gum drops and lollipops Unicorn food
So you have an API If you don't you should
First  
 
Then  
 
Growth  
 
 
 
X can't scale!  
What are Unicorns?  
Unicorns are... Fanboys Evangelists Early adopters Devs with lots of free time
 
 
 
How?  
Empower  
 
 
 
Clear team organization  
Incentivize  
 
 
 
Recognize  
 
 
Metrics  
 
 
Movers and shakers  
Pay them  
 
Iterate your community  
 
 
Thanks! Feedback to @abraham Images from images.google.com
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Please Feed the Unicorns

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Presented at the Open API Economy Meetup on February 23, 2011 at the Apigee office.

http://www.meetup.com/APIEconomy/events/16520137/

Published in: Technology, Business

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