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How does Hummingbird affect your business

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Ruth Attwood, Advanced Search Consultant at 4Ps Marketing discussed the impact that the Google Hummingbird algorithm update will have on your business at 4Ps annual conference Digital EDGE #4PsEDGE

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How does Hummingbird affect your business

  1. 1. How does Hummingbird affect your business #4PsEdge
  2. 2. “Things, Not Strings” – An Intro To Semantic Search What Is Google Hummingbird? SEO For Hummingbird Websites And Cake – Content Proportionality What To Do Now What’s Next – After Hummingbird
  3. 3. An Introduction To Semantic Search
  4. 4. An Introduction To Semantic Search
  5. 5. What Is Google Hummingbird?
  6. 6. SEO For Hummingbird
  7. 7. Content Proportionality
  8. 8. What To Do Now?
  9. 9. What To Do Now?
  10. 10. What To Do Now?
  11. 11. What To Do Now?
  12. 12. What To Do Now?
  13. 13. What’s Next?
  14. 14. Wrapping Up Don’t throw out your keywords but start thinking about concepts/topics, not lists Hummingbird is new but old friends like Panda & Penguin still apply Think about conversations around your industry and your site’s content “flavour” Produce multimedia content - commentary, knowledge sharing and expert views For content topics look to conversations in your industry relevant to you Interlink to “money pages” onsite and distribute on social channels to grow Clean up your code and look at semantic markup for search crawlers Act now and build a sustainable content strategy to stay ahead of the curve
  15. 15. Questions Ruth.Attwood@4psmarketing.com @lady_rheena

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