Marketing strategy
Where we are now
Where we want to be
How we are going to get there
Did we get there
Market scan
Competitors
SWOT
Objectives
Set budget
Target market
Position
Media strategy
Media execution
Measurement
Creat...
Market scan
External
environment
Competitive
environment
Internal
environment
Market scan
External
environment
Competitive
environment
Internal
environment
I am going to cover this
Thank you ;)
harrydavies@google.com
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Google's take on Developing a Marketing Strategy
Upcoming SlideShare
Loading in …5
×

Google's take on Developing a Marketing Strategy

752 views

Published on

Product Marketing Manager at Google, Harry Davies, talked about how best to develop a marketing strategy through the use of some insight tools. Harry presented this at 4Ps digital edge annual conference in March 2014.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
752
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Google's take on Developing a Marketing Strategy

  1. 1. Marketing strategy
  2. 2. Where we are now Where we want to be How we are going to get there Did we get there
  3. 3. Market scan Competitors SWOT Objectives Set budget Target market Position Media strategy Media execution Measurement Creative strategy Creative execution ContingencyStrategy Audit Operations
  4. 4. Market scan External environment Competitive environment Internal environment
  5. 5. Market scan External environment Competitive environment Internal environment I am going to cover this
  6. 6. Thank you ;) harrydavies@google.com

×