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4Ps Marketing Jump 2013

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Presentation on the changing shape of integrated SEO.

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4Ps Marketing Jump 2013

  1. 1. #IntegratedSEO #IntegratedSEO @4PsMarketing @Hannah_4Ps
  2. 2. #IntegratedSEO Integrated SEO… • WHERE IS SEO NOW? • WHATS CHANGED? • WHAT’S BEEN THE RESPONSE? • HOW SHOULD YOU RESPOND?
  3. 3. #IntegratedSEO 1 WHERE IS SEO NOW?
  4. 4. #IntegratedSEO Rankings…
  5. 5. #IntegratedSEO Digital PR Social PPC SEO Display
  6. 6. #IntegratedSEO
  7. 7. #IntegratedSEO 2 WHAT’S CHANGED?
  8. 8. #IntegratedSEO Conversational & Semantic Search
  9. 9. #IntegratedSEO How? Where? Why? What? When?
  10. 10. #IntegratedSEO 3 WHAT’S BEEN THE RESPONSE?
  11. 11. #IntegratedSEO
  12. 12. #IntegratedSEO • Written Text • Stats • Graphs • Videos • Social Conversations • Interviews • Reports • Case studies • Webinars • Emails / Newsletters • Images • Infographics
  13. 13. #IntegratedSEO 3 HOW SHOULD YOU RESPOND?
  14. 14. #IntegratedSEO
  15. 15. #IntegratedSEO Integrated SEO = Integrated Marketing
  16. 16. #IntegratedSEO
  17. 17. #IntegratedSEO Agencies Internal Departments
  18. 18. #IntegratedSEO
  19. 19. #IntegratedSEO Trading Developers Email Marketing Social Digital Product Content PPC SEO Blog Content Same Goal “To generate more business” …Why wouldn’t they be Integrated?
  20. 20. #IntegratedSEO High Street Fashion Retailer 37%
  21. 21. #IntegratedSEO Call Centres Localised Content Email Marketing Social Digital Developers PPC SEO Blog Content
  22. 22. #IntegratedSEO 50% of content plan wasn’t relevant to the audiences questions through the call centre
  23. 23. #IntegratedSEO
  24. 24. #IntegratedSEO
  25. 25. #IntegratedSEO Integrated SEO = Integrated Marketing
  26. 26. #IntegratedSEO Any Questions #IntegratedSEO @4PsMarketing @Hannah_4Ps

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