Union Plus Liaison Conference Presentation

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Union Plus Liaison Conference presentation was created and presented by Scott Triana of Union Plus on December 9, 2009.

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  • SCOTT to pull in goals from his work plan
  • SUN MOUNTAIN TO FOCUS ON THIS SLIDE
  • Scott to add successful UP tweets
  • Scott to add successful UP tweets
  • Scott to add successful UP tweets
  • Scott to add successful UP tweets
  • Scott to add successful UP tweets
  • SUN MOUNTAIN TO FOCUS ON THIS SLIDE
  • SUN MOUNTAIN TO FOCUS ON THIS SLIDE
  • SUN MOUNTAIN TO FOCUS ON THIS SLIDE
  • SUN MOUNTAIN TO FOCUS ON THIS SLIDE
  • SUN MOUNTAIN TO FOCUS ON THIS SLIDE
  • Union Plus Liaison Conference Presentation

    1. 1. Social Media OverviewUnion Plus Liaison ConferenceDecember 9, 2009<br />
    2. 2. What is social media and why use it?<br />SOCIAL MEDIA - A category of sites based on user participation and user-generated content<br />Social media usage is growing at a faster rate than email usage<br />84.3% of US Internet users rely on Web more than TV to get current news and information (Via Razorfish FEED study)<br />Wall Street Journal, Oct. 12, 2009<br />
    3. 3. Results of Union Plus online survey<br />According to 850 participants, union members use:<br />Facebook – 43%<br />YouTube – 27%<br />MySpace – 23%<br />Twitter – 12%Other research:<br />50% of Union Plus email opt-ins are on a social network<br />MySpace<br />Facebook<br />Twitter<br />
    4. 4. Examples of social media sites<br />Networking & gaming - e.g. Come2Play, Facebook , LinkedIn. MySpace<br />Blogs & mini-blog sites - e.g. Twitter with 27 million, where the influentials are; Act.ly (Twitter petitions)<br />Media-sharing sites - e.g. YouTube, TubeMogul (Video), Flickr (photos)<br />Bookmarking & news - e.g. Digg, Delicious<br />Rating & reviews - e.g. Yelp<br />Social knowledge - e.g. Wikipedia <br />
    5. 5. What are you trying to accomplish?<br />Leads – new members<br />Awareness – union initiatives and campaigns<br />Conversions – take action<br />Engagement & community – surveys, contests, polling, etc.<br />
    6. 6. Why social media? <br />Existing audience<br />Build relationships with members/prospects<br />Tap into word-of-mouth<br />Reach a new audience<br />Create, collect and share union member stories<br />
    7. 7. Other important questions<br />Are you prepared to let go of brand control, at least a little?<br />How will you encourage participation?<br />And do you have the resources to do it?<br />Who will maintain your social media presence?<br />
    8. 8. Other important questions<br />How does social media integrate into your overall communications strategy?<br />Where are your members? What are they most interested in?<br />What are other local and national unions doing?<br />
    9. 9. Other important questions<br />How will you measure success?  What constitutes failure?<br />Views, followers, comments, subscribers, click-throughs, referrers, actions taken<br />What happens if you don’t achieve success?<br />How will you manage resource allocation?<br />
    10. 10. Twitter<br />
    11. 11. Twitter<br />What is Twitter?<br />A mini-blog – mini-messages called “tweets” of<br />140 charactersor less.<br />accessible on any cell-phone<br />In October 2009, users sent 26 million tweets daily, up from 2.4 million tweets in January 2009<br />
    12. 12.
    13. 13. Successful Union Plus tweets<br />Timely & relevant topics<br />Practical information<br />How to support the labor movement in everyday life<br />“Side-by-side comparison of major health care reform proposals http://ow.ly/tn08”<br />“Give union-made candy this Halloween. For a list of union-made treats go to http://ow.ly/vVEK”<br />
    14. 14. Successful Union Plus tweets<br />Timely & relevant topics<br />Practical information<br />How to support the labor movement in everyday life<br />“Side-by-side comparison of major health care reform proposals http://ow.ly/tn08”<br />“Give union-made candy this Halloween. For a list of union-made treats go to http://ow.ly/vVEK”<br />
    15. 15. Successful Union Plus tweets<br />Timely & relevant topics<br />Practical information<br />How to support the labor movement in everyday life<br />“Side-by-side comparison of major health care reform proposals http://ow.ly/tn08”<br />“Give union-made candy this Halloween. For a list of union-made treats go to http://ow.ly/vVEK”<br />
    16. 16. Successful Union Plus tweets<br />Timely & relevant topics<br />Practical information<br />How to support the labor movement in everyday life<br />“Side-by-side comparison of major health care reform proposals http://ow.ly/tn08”<br />“Give union-made candy this Halloween. For a list of union-made treats go to http://ow.ly/vVEK”<br />
    17. 17. Successful Union Plus tweets<br />Timely & relevant topics<br />Practical information<br />How to support the labor movement in everyday life<br />“Side-by-side comparison of major health care reform proposals http://ow.ly/tn08”<br />“Give union-made candy this Halloween. For a list of union-made treats go to http://ow.ly/vVEK”<br />
    18. 18. Facebook<br />
    19. 19. Facebook<br />Number one social networking site with more than 300 million active users <br />The fastest growing demographic: 35 and older<br />Many women users<br />Average user has 130 friends on the site <br />More than 45 million status updates daily <br />
    20. 20.
    21. 21.
    22. 22. Union Plus on Facebook<br />
    23. 23. Comments from our AMAZING fans!<br />
    24. 24. Facebook Fan Page email screenshot<br />
    25. 25. Before Fan Page creation:<br />Integrate a predetermined campaign with the launch of your Facebook Fan Page. <br />Union Plus Hardship Fund Campaign <br />
    26. 26. Successful Campaigns <br />
    27. 27. Union Plus hardship fundraising effort<br />$100 donated to the Union Plus Hardship Fund for every new fan<br />Goal: 1,000 new fans and raise $100,000 in three months<br />Reached goal in only three WEEKS!<br />
    28. 28. Why was this campaign successful?<br />Solidarity – helping fellow members<br />Regular progress updates<br />Union members reposted updates<br /> on Facebook and Twitter – went viral<br />After the goal was reached, members and fans continued to spread the word<br /> Additional 1,000 new fans over the next three weeks.<br />
    29. 29. Union Plus Pet Photo Contest <br />Union members submitted pet photos <br />Union members voted for the cutest pet photo <br />Winner received one year Pet Savings subscription & professional photo of their pet<br />Contest stats:<br />624 entries<br />327 comments<br />9,419 votes<br />
    30. 30. Why was this contest successful?<br />Promoted contest using both traditional and social media platforms<br />Participants promoted their photos on their Facebook and Twitter pages<br />Universal appeal - people love pets!<br />
    31. 31. Winning photos <br />
    32. 32. Join Union Plus on these social media sites<br />www.facebook.com/unionplus<br />www.twitter.com/unionplus<br />www.myspace.com/unionplus<br />striana@unionprivilege.org<br />

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