4A's Transformation 2014 - March 17 - John Hayes - American Express

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Keynote Address with American Express CMO: Igniting Growth
John Hayes, CMO, American Express

Visit http://www.4astransformation.com/ for more information.

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  • http://www.netlingo.com/word/gowi.php
  • http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final
  • http://www.nytimes.com/2013/11/26/health/families.html?_r=0
  • http://about.americanexpress.com/tc/lifetwiststudy.pdf
  • http://www.wikinvest.com/stock/American_Express_Company_(AXP)/Data/Market_Capitalization
  • 4A's Transformation 2014 - March 17 - John Hayes - American Express

    1. 1. JOHN HAYES, CHIEF MARKETING OFFICER IGNITING GROWTH
    2. 2. GOWI GET ON WITH IT
    3. 3. 4
    4. 4. THE CREATION OF DEMAND AND DESIRE TO IGNITE GROWTH
    5. 5. THE SHARING ECONOMY MILLENNIALS EMBRACE SHARING ECONOMY SOURCE: “MILLENNIALS AND DRIVING,” A SURVEY COMMISSIONED BY ZIPCAR, 2011. How likely are you to participate in each of the following sharing programs? (Licensed drivers only) % Likely67% Media sharing programs 57% 32% 18% Car sharing programs Home or vacation sharing programs 53% 45% 22% 10% 49% 43% 27% 11% 18-34 years 35-44 years 45-54 years 55 years or more
    6. 6. THE CHANGING AMERICAN FAMILY EVOLVING MARRIAGE AND DIVORCE PATTERNS SOURCE: NYTIMES.COM ©2013 NEW YORK TIMES GRAPHICS. SOURCE: NATIONAL BUREAU OF ECONOMIC RESEARCH; CENTERS FOR DISEASE CONTROL AND PREVE 1880 200019801960194019201900 ’10 15… 10… 5… World War I World War II Great Depression Vietnam WarBaby Boom NEW MARRIAGES NEW DIVORCES 1880 200019801960194019201900 ’10 20… 15… 10… 5… World War I World War II Great Depression Vietnam War Baby Boom Marriage rates have been falling for several decades and are now at historic lows. Divorce rates have also fallen, but remain relatively high after a sharp increase in the 1960s and ’70s. Divorce rate Per 1,000 married couples Marriage and divorce rates Per 1,000 people
    7. 7. SOURCE: LIFE TWIST STUDY, AMERICAN EXPRESS/THE FUTURES COMPANY 1) 85% GOOD HEALTH 2) 83% FINDING TIME FOR THE IMPORTANT THINGS IN LIFE 3) 81% HAVING A GOOD MARRIAGE/RELATIONSHIP 4) 81% KNOWING HOW TO SPEND MONEY WELL 5) 79% HAVING A GOOD WORK/PERSONAL LIFE BALANCE 6) 75% HAVING A JOB I LOVE 7) 69% MAKING THE TIME TO PURSUE YOUR PASSIONS AND INTERESTS 8) 66% BEING PHYSICALLY FIT 9) 65% EMBRACING NEW EXPERIENCES/CHANGES 10) 65% ALWAYS TRYING TO LEARN AND DO NEW THINGS 20) 33% HAVING A LOT OF MONEY TOP TEN CONTRIBUTORS TO SUCCESS
    8. 8. 9
    9. 9. *Average Market Cap in 1995 1995 AXP MARKET CAP $18.1B* $99.2B TODAY AXP: 1995 VS TODAY
    10. 10. 11

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