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#4AsTransformation 2013 - March 10 - MPF - kbs+ - Lori Senecal

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kbs+’s Invention Culture

In the face of rapid change, invention is quickly replacing innovation as the true benchmark of progress for agencies and clients. Being innovative is not enough. Agencies need to be inventors. For clients. And for ourselves. This is where we believe the world is going, so in the spirit of invention, we're practicing it today. The best agency partners will not just be "Doing things that matter", they will be "Making things that matter".

Lori and Ed will talk about building an inventor culture at kbs+ including:

How the agency began it's cultural evolution
How employees and clients are responding
How the strategic and creative work is changing
Lessons learned as kbs+ evolves from innovation to invention

Speakers:
Lori Senecal, Chairman & CEO, kbs+
Ed Brojerdi, President & CCO, kbs+

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#4AsTransformation 2013 - March 10 - MPF - kbs+ - Lori Senecal

  1. 1. Wednesday, March 27, 13
  2. 2. INVENTION IS THE NEW INNOVATIONWednesday, March 27, 13
  3. 3. MARKETERS ARE THE NEW MAKERSWednesday, March 27, 13
  4. 4. INTRODUCINGWednesday, March 27, 13 INVENTOR CULTURE
  5. 5. AN OPEN CALL TO INVENTWednesday, March 27, 13
  6. 6. Wednesday, March 27, 13
  7. 7. Wednesday, March 27, 13
  8. 8. Wednesday, March 27, 13
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  10. 10. Wednesday, March 27, 13
  11. 11. Wednesday, March 27, 13
  12. 12. Wednesday, March 27, 13
  13. 13. Wednesday, March 27, 13
  14. 14. INVENTING FOR OUR CLIENTSWednesday, March 27, 13
  15. 15. BRAND PLATFORM “ FOR THE AFTER-HOURS ATHLETE ”Wednesday, March 27, 13
  16. 16. WHAT INVENTION WILL BRING AFTER-HOURS FUN TO PUMA STORES?Wednesday, March 27, 13
  17. 17. Wednesday, March 27, 13
  18. 18. Wednesday, March 27, 13
  19. 19. BRAND PLATFORM “ THE ULTIMATE DRIVING MACHINE ”Wednesday, March 27, 13
  20. 20. WHAT INVENTION WILL PUT TOMORROW’S ULTIMATE DRIVING MACHINE ON THE ROADS TODAY?Wednesday, March 27, 13
  21. 21. Wednesday, March 27, 13
  22. 22. Wednesday, March 27, 13
  23. 23. WHAT INVENTION WILL BRING THE ULTIMATE DRIVING MACHINE TO THOSE WHO CAN’T YET DRIVE?Wednesday, March 27, 13
  24. 24. Wednesday, March 27, 13
  25. 25. 4219ELIWednesday, March 27, 13
  26. 26. WHAT INVENTION WILL DELIVER THE EXCITEMENT OF THE ULTIMATE DRIVING MACHINE RIGHT TO YOUR DOOR?Wednesday, March 27, 13
  27. 27. Wednesday, March 27, 13
  28. 28. Wednesday, March 27, 13
  29. 29. 22Wednesday, March 27, 13
  30. 30. 22Wednesday, March 27, 13
  31. 31. Wednesday, March 27, 13
  32. 32. Wednesday, March 27, 13
  33. 33. CALL FOR ENTRIES for a new award from Adweek ENTRY APRIL 8 DEADLINE 2013 WWW.ISAACAWARDS.COMWednesday, March 27, 13

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