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4A's Transformation 2013 - March 10 - MPF - Barkley - Jeff King

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Barkley’s Business Transformation

What do you do when half of your business goes away overnight? Two years ago, Jeff King, CEO of Barkley, received the phone call that agency executives have nightmares about – The new CMO of their largest client was putting the account into review. The client had been with the agency for 17 years and represented roughly 50% of the agency’s total revenue base.

Twenty-four months later, Jeff is here to share the untold story about what was happening behind the scenes during the months that followed. He will also share key lessons learned by a management team that has now replaced nearly 100% of the lost revenue, diversified its client base, doubled the agency’s bottom line and has taken employee morale to new heights.

Speaker:
Jeff King, CEO, Barkley

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4A's Transformation 2013 - March 10 - MPF - Barkley - Jeff King

  1. 1. TRANSFORMINGBARKLEYLEADING THROUGH + RECOVERY STRATEGIES
  2. 2. BARKLEYCIRCA 2010
  3. 3. +
  4. 4. US$50MUS$45MUS$40MUS$35M 70%US$30M GROWTHUS$25MUS$20MUS$15M 49%US$10MUS$5MUS$5M 24%US$0MUS$0M 2000 2010 REVENUE % GENERATED BY LARGEST CLIENT
  5. 5. LEADING THROUGH CRISIS
  6. 6. 4 KEY LESSONSLEARNED ABOUTCRISISMANAGEMENT
  7. 7. LESSON #1If you start preparing when it happens, it’s toolate.
  8. 8. LESSON #2Abolish democracy.
  9. 9. LESSON #3Don’t control information—share information.
  10. 10. LESSON #4Hire as you fire.
  11. 11. US$50MUS$45MUS$40MUS$35M ACTUALUS$30MUS$25MUS$20M PROJECTEDUS$15M 49%US$10MUS$5MUS$5M 10% 9% 8%US$0MUS$0M 2010 2011 2012 2013 REVENUE % GENERATED BY LARGEST CLIENT
  12. 12. RECOVERY STRATEGIES
  13. 13. #1 FOCUS ON PEOPLE
  14. 14. #2 THOUGHT LEADERSHIP
  15. 15. #3 RAPID PROTOTYPING
  16. 16. #4 INNOVATION
  17. 17. BARKLEYTRANSFORMED
  18. 18. THE ONLY WAYTO PREDICT THEFUTURE IS TOINVENT IT.
  19. 19. QUESTIONS?

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