4A's Transformation 2014 - March 17 - Icema Gibbs, JetBlue Airways

995 views

Published on

A Conversation with Socially Responsible Companies
Socially responsible companies know that corporate social responsibility
is always the right thing to do, but now it's the smart thing to do
Bea Perez, Chief Sustainability Officer, The Coca-Cola Company
Icema Gibbs, Director of Corporate Social Responsibility, Jet Blue Airways
Kyle Clifford, Corporate Partnerships, City Harvest
Nancy Hill, President-CEO, 4A's (Moderator)

Visit http://www.4astransformation.com/ for more information.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
995
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

4A's Transformation 2014 - March 17 - Icema Gibbs, JetBlue Airways

  1. 1. CORPORATE SOCIAL RESPONSIBILTY
  2. 2. 2 MISSION STATEMENT The Corporate Social Responsibility Team demonstrates JetBlue’s commitment to the cities we serve by supporting not-for-profit organizations that focus on the pillars of youth and education, environment, and community. We organize and support community service projects, charitable giving and non-profit partnerships. Ultimately, Corporate Social Responsibility ensures that JetBlue will make an impact on and inspire greatness in others while enriching the lives of the individuals and communities we serve.
  3. 3. 3 RATIONALE 74% of surveyed JetBlue Customers see youth & education as a top opportunity Kids and Families are a key target ($9B Convert Category) Future Customers & Crewmembers Priority on programs that reach kids and families YOUTH & EDUCATION 74% of surveyed JetBlue Customers see youth & education as a top opportunity to support
  4. 4. 4 RATIONALE 91% of consumers want companies to support their local communities 45% of surveyed JetBlue Customers are willing to participate with us Build community reputation and respond to unique community needs Crewmember opportunity for local engagement Proactive strategy for tiered and new markets COMMUNITY 91% of consumers want companies to support their local communities
  5. 5. 5 RATIONALE 81% of consumers believe its important for airlines to support environment 62% of surveyed JetBlue Customers see it as a top opportunity for JetBlue Need to mitigate our footprint Support community pillar ENVIRONMENT 81% of consumers believe its important for airlines to support the environment
  6. 6. 6
  7. 7. 7 The JetBlue Foundation is committed to supporting aviation education in general and STEM in particular, and to fostering influential programs that empower and provide opportunities to underserved groups and/or communities.
  8. 8. THANK YOU!

×