Hector Saracho - Inspire! Winner - 4A's Strategy Festival 2013

1,459 views

Published on

Hector Saracho's presentation "antiplanning" during the Inspire! winners session at 4A's Strategy Festival 2013. Hector works at the agency what if in Spain.

Published in: Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,459
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
25
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Hector Saracho - Inspire! Winner - 4A's Strategy Festival 2013

  1. 1. antiplanning @hsaracho #antiplanning 2013 Strategy Festival, Nashville
  2. 2. my aim @hsaracho #antiplanning
  3. 3. double value @hsaracho #antiplanning
  4. 4. creative ammo @hsaracho #antiplanning
  5. 5. value projected outwards @hsaracho #antiplanning
  6. 6. culture structure process @hsaracho #antiplanning
  7. 7. value channeled inwards @hsaracho #antiplanning
  8. 8. dark matter matters @hsaracho #antiplanning
  9. 9. antifragile mindset @hsaracho #antiplanning
  10. 10. antifragile: things that gain from disorder @hsaracho #antiplanning
  11. 11. fragile @hsaracho #antiplanning
  12. 12. robust @hsaracho #antiplanning
  13. 13. applied stress @hsaracho #antiplanning
  14. 14. this is antifragile @hsaracho #antiplanning
  15. 15. antiplanning @hsaracho #antiplanning
  16. 16. CAO @hsaracho #antiplanning
  17. 17. antiplanners to help make agencies stronger @hsaracho #antiplanning
  18. 18. @hsaracho #antiplanning
  19. 19. will happen @hsaracho #antiplanning
  20. 20. how? @hsaracho #antiplanning
  21. 21. 5 principles for antiplanning @hsaracho #antiplanning
  22. 22. 1. antiplanners change the plan @hsaracho #antiplanning
  23. 23. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all @hsaracho #antiplanning
  24. 24. “A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyse a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly” Robert A. Heinlein @hsaracho #antiplanning
  25. 25. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all 3. antiplanners are annoyed and annoying @hsaracho #antiplanning
  26. 26. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all 3. antiplanners are annoyed and annoying 4. antiplanners don´t like shortcuts @hsaracho #antiplanning
  27. 27. 1. antiplanners change the plan 2. antiplanners specialise in nothing at all 3. antiplanners are annoyed and annoying 4. antiplanners don´t like shortcuts 5. antiplanners act as agency insurance @hsaracho #antiplanning
  28. 28. “I think you are a great deal better at advising and promoting your clients than you are at directing yourselves. And I’m not at all sure you give nearly enough thought to the future” Martin Sorrell – Beans and Pearls 1996 @hsaracho #antiplanning
  29. 29. who? @hsaracho #antiplanning
  30. 30. fragile antifragile @hsaracho #antiplanning
  31. 31. S.H.S.F @hsaracho #antiplanning
  32. 32. @hsaracho #antiplanning
  33. 33. selective randomness and friendly chaos Vs. generalist randomness and enemy chaos @hsaracho #antiplanning
  34. 34. not easy @hsaracho #antiplanning
  35. 35. place ourselves constantly out of our comfort zone @hsaracho #antiplanning
  36. 36. destabilizing @hsaracho #antiplanning
  37. 37. thank you mr taleb @hsaracho #antiplanning
  38. 38. muchas gracias @hsaracho #antiplanning

×