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4A’s Transformation 2013 - March 11 - Digital Ad Assetts - Harold Geller

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Discussion about how the move toward production and distribution of advertising assets in digital form is transforming the industry.

Moderated by: Jack Myers, Media Economist, Media Advisory Group

Andrew McLean, EVP - General Manager, Marketing & Business Development, Deluxe
Chris Lyons, WW Director Communications & Marketing, Kodak
Harold S. Geller, Chief Growth Officer, Ad-ID
Steve Hernandez, Director, Commercial Operations, NBCUniversal

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4A’s Transformation 2013 - March 11 - Digital Ad Assetts - Harold Geller

  1. 1. MEDIA LANDSCAPE GROWTH
  2. 2. CLYDE SMITH - SVP NEW TECHNOLOGY - FOX“If you can’t identify it,you can’t operationalize or measure it; if you cant measure it you cant monetize it.”
  3. 3. TALENT PAYMENT Using uniform digital identifiers, in conjunction with Ad-ID will be a major breakthrough, and will insure more accurate tracking
  4. 4. CIMM / TAXIUsing Ad-ID enablesgreater trust, transparencyand accountability in theadvertising marketplaceand reduces friction withinthe M&E supply chain
  5. 5. Bob LiodiceUniversal adoption andimplementation of Ad-IDconservatively saves $2billion for everyone in theindustry to share.That’s not chump change.

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