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Présentation pour l'ARIM (L'Association de la recherche et de l'intelligence marketing)

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Présentation pour l'ARIM (L'Association de la recherche et de l'intelligence marketing)

  1. 1. LES MÉDIAS SOCIAUX SANS SE BRÛLER Bâtir votre stratégie 15 mars 2010
  2. 3. CONSTATS <ul><li>Les médias traditionnels sont en crise </li></ul><ul><li>La fréquentation des sites web est en baisse au profit des réseaux sociaux </li></ul><ul><li>Le journalisme citoyen est une réalité incontournable </li></ul><ul><li>Nous ne cherchons plus les nouvelles, les nouvelles nous trouvent </li></ul><ul><li>Les médias sociaux connaissent une croissance exponentielle </li></ul><ul><ul><ul><li>Les communications marketing emboîtent le pas </li></ul></ul></ul><ul><ul><ul><li>Les affaires publiques demeurent prudentes </li></ul></ul></ul>
  3. 4.
  4. 5. <ul><li>Par quel bout ? </li></ul>
  5. 6. IL N’Y A PAS DE RECETTE MIRACLE
  6. 7. DES INGRÉDIENTS ESSENTIELS <ul><li>Créativité </li></ul><ul><li>Empathie </li></ul><ul><li>Honnêteté/Transparence </li></ul>
  7. 8.
  8. 9. DES INGRÉDIENTS ESSENTIELS <ul><li>Créativité </li></ul><ul><li>Empathie </li></ul><ul><li>Honnêteté/Transparence </li></ul><ul><li>Instantanéité/Rapidité </li></ul>
  9. 11. DES INGRÉDIENTS ESSENTIELS <ul><li>Créativité </li></ul><ul><li>Empathie </li></ul><ul><li>Honnêteté/Transparence </li></ul><ul><li>Instantanéité/Rapidité </li></ul><ul><li>Simplicité </li></ul><ul><li>Continuité </li></ul>
  10. 14. 4 ÉTAPES À RESPECTER
  11. 15. <ul><li>L’écoute </li></ul><ul><li>La stratégie </li></ul><ul><li>La promotion et le dialogue </li></ul><ul><li>L’évaluation </li></ul>
  12. 16. 1.L’écoute ( Monitoring )
  13. 17.
  14. 18.
  15. 19. 2.0 La stratégie
  16. 20. Centrée sur le groupe cible Alignée sur vos objectifs généraux Autonomie, compétence, réseautage, estime de soi
  17. 21. <ul><li>2.1 Définir vos </li></ul><ul><li>objectifs </li></ul>
  18. 22. Créer un site pour recueillir les idées des clients
  19. 23. Créer un site pour recueillir les idées des clients
  20. 24. Source http://www.freshnetworks.com/blog/2010/01/case-study-vitamin-waters-newest-flavour-created-by-facebook-fans/ Créer une communauté de passionnés de votre marque
  21. 25. Créer un compte Twitter pour écouler de la marchandise
  22. 26. Créer un blogue pour informer, rassurer et rallier
  23. 27. Créer une page Facebook pour recruter du personnel
  24. 28. <ul><li>2.2 Cerner vos </li></ul><ul><li>groupes cibles </li></ul>
  25. 29. Les clients
  26. 30. Les adeptes des nouvelles technologies et la population
  27. 31.
  28. 32.
  29. 33.
  30. 34. Les ‘influenceurs web’
  31. 38. Les donateurs
  32. 39. Les acheteurs
  33. 40. Once created, users could hang their virtual stocking on their blog or show it off on their Facebook profile.
  34. 41.
  35. 42. <ul><li>2.3 Choisir les </li></ul><ul><li>outils </li></ul>
  36. 43. Source : http://www.fredcavazza.net/2009/04/06/une-nouvelle-version-du-panorama-des-medias-sociaux/
  37. 44. Source : http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  38. 45. En fonction <ul><li>Des objectifs </li></ul><ul><li>De la cible </li></ul><ul><li>Des politiques de l’organisation </li></ul><ul><li>Du contenu à partager </li></ul><ul><li>Des ressources disponibles </li></ul><ul><li>Des budgets disponibles </li></ul>
  39. 46. <ul><li>2.4 Déterminer </li></ul><ul><li>le contenu </li></ul>
  40. 47. Vous devez jouer à l’éditeur…
  41. 48. mais aussi à l’animateur!
  42. 49. <ul><li>2.4 Déterminer </li></ul><ul><li>les conditions </li></ul><ul><li>d’utilisation </li></ul><ul><ul><ul><li>Interdit </li></ul></ul></ul><ul><ul><ul><li>Acceptable </li></ul></ul></ul>
  43. 50. <ul><li>Probablement la meilleure politique de toutes les initiatives gouvernementales au sujet des commentaires écrits sur Facebook: </li></ul><ul><li>While this is an open forum, it's also a family friendly one, so please keep your comments and wall posts clean . In addition to keeping it family friendly, we ask that you follow our posting guidelines here. If you don't comply, your message will be removed: </li></ul><ul><li>We do not allow graphic, obscene, explicit or racial comments or submissions nor do we allow comments that are abusive, hateful or intended to defame anyone or any organization. </li></ul>
  44. 52. ATTENTION À L’EXCÈS DE ZÈLE
  45. 53. Comment une compagnie peut gâcher sa relation avec la communauté Source : http://blogs.bnet.com/businesstips/?p=6786
  46. 54. <ul><li>2.5 Déterminer </li></ul><ul><li>la fréquence </li></ul><ul><li>de vos interventions </li></ul>
  47. 55. <ul><li>2.5 Déterminer </li></ul><ul><li>votre horaire de veille </li></ul><ul><li>et le type de réponses </li></ul>
  48. 56.
  49. 57. « …que la superviseur du service clientèle et moi avons échangé(s) et qui nous ont mené à une conclusion heureuse de cette histoire . »
  50. 58.
  51. 59.
  52. 60. 3. La promotion 1 000 possibilités pour développer son réseau
  53. 61. Publicité
  54. 62. www.toutlemondeenblogue.com
  55. 67. Faites-le savoir! Web 2.0isez votre site
  56. 69. 7. Évaluez vos résultats et ajustez le tir au besoin
  57. 70. ‘ ROI’- ÉVALUATION DES RÉSULTATS <ul><li>Cela dépend des objectifs </li></ul>
  58. 71. GROUPES DE DISCUSSION
  59. 73. Guillaume Brunet Directeurs Principal Médias Sociaux MONTRÉAL 514.282.4863 [email_address] Merci!
  60. 74. <ul><li>Restons en contact : </li></ul><ul><ul><li>Mes blogues : </li></ul></ul><ul><ul><ul><li>www.guillaumebrunet.com </li></ul></ul></ul><ul><ul><ul><li>www.bloguemarketinginteractif.com </li></ul></ul></ul><ul><ul><li>www.twitter.com/guillaumebrunet </li></ul></ul><ul><ul><li>www.linkedin.com/in/guillaumebrunet </li></ul></ul><ul><ul><li>www.slideshare.net/49009061 </li></ul></ul><ul><ul><li>www.facebook.com/guigui.brunet </li></ul></ul><ul><li>Principales sources d’information pour cette présentation : </li></ul><ul><ul><li>www.fredcavazza.net </li></ul></ul><ul><ul><li>valoriprimilab.blogspot.com </li></ul></ul><ul><ul><li>www.michelleblanc.com </li></ul></ul><ul><ul><li>www.commoncraft.com </li></ul></ul><ul><ul><li>www.wikipedia.com </li></ul></ul><ul><ul><li>www.mashable.com </li></ul></ul><ul><ul><li>www.nickburcher.com </li></ul></ul><ul><ul><li>www.slideshare.net/luccormier </li></ul></ul><ul><ul><li>Mon collègue Pierre Tessier </li></ul></ul><ul><ul><li>Et bien entendu mes réseaux sociaux </li></ul></ul>
  61. 75. <ul><li>Recommandations de lecture: </li></ul>

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