Planning

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Planning

  1. 1. PLANNING WITH EMPATHY An approach to advertising planning designed to restore humanity to marketing
  2. 2. THERE ARE 7 BASIC HUMAN EMOTIONS Images from Lie to Me – Fox.com
  3. 3. Self Actualization Esteem Love/Belonging Safety DRIVEN BY Physiological OUR ABILITY TO FULFILL OUR INHERENT HUMAN NEEDS Abraham Maslow's Hierarchy of Needs
  4. 4. planning with empathy: Identify, Internalize, and Communicate, Recognize and empathize with the Basic Human Emotions attached to the Needs our clients brand are trying to solve
  5. 5. PROCESS
  6. 6. FILTERS New Clout of Connectivity Communication and Info Gathering Paradigms Public display of personal dialogues and activities New Geo-Location Technological Capabilities Always –On Connectivity Physical and Digital Convergence APIs – Easy integration with adopted networks and information streams
  7. 7. CASE STUDIES
  8. 8. CONTACT Luis Garrido www.440social.com @MaAdTwit (612)991-4429 LuisGarridoSantos@Gmail.com

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