SlideShare a Scribd company logo
1 of 19
Download to read offline
2015 SOCIAL
CEO REPORT
Old guard vs. new guard:
CEOs and companies new to
the Fortune 500 list leading
social media charge.
#socialceo
SPONSORED BY:
HOW WE DID IT
We searched for and identified the social profiles of every CEO on the Fortune
500 list across the six most popular networks: Twitter, Facebook, LinkedIn,
Google+, Instagram, and YouTube. We weighed the legitimacy of these social
profiles against a strict set of criteria to ensure consistency in reporting. You
can read more about our methodology at the end of the report.
EXECUTIVE SUMMARY / 01
MAJOR FINDINGS / 02
TWITTER / 04
FACEBOOK / 06
LINKEDIN / 07
GOOGLE+ & INSTAGRAM / 10
YOUTUBE / 11
CONCLUSION / 14
ABOUT THE RESEARCH / 16
2015 SOCIAL CEO REPORT CEO.COM 01
EXECUTIVE SUMMARY
The 2015 Social CEO Report from Domo and CEO.com is here. Our annual
look at engagement trends of Fortune 500 CEOs across major social
media networks takes an in-depth look at activities, trends, and top social
leaders. Here’s a sneak peek at our 2015 findings:
61% of Fortune 500 CEOs have
no social media presence at
all—that’s an improvement from
the 68% of CEOs with no social
presence in 2014.
70% of CEOs who are active on
just one social network joined
LinkedIn first.
50 F500 CEOs currently have
Twitter accounts. 60% of them
are active, meaning they’ve
posted within the last 100 days.
No single F500 CEO is active on
all six major social platforms.
Although not active on their
own accounts, 41% of all F500
CEOs were featured on their
companies’ YouTube channels.
2015 SOCIAL CEO REPORT CEO.COM 01
2015 SOCIAL CEO REPORT CEO.COM 02
MAJOR FINDINGS
While our four years of research shows
the social activity of F500 CEOs continues
to slowly grow, the majority still have zero
presence on social media.
Of our F500 CEOs on Twitter, 16 have tweeted less than 25 times in their total time on
Twitter, including a few high-follower rollers like IBM CEO, Virginia Rometty, and Berkshire
Hathaway CEO, Warren Buffet.
While only two F500 CEOs operate a personal YouTube account, 208 CEOs are featured in
at least one of their company’s YouTube videos, suggesting that company-wide social
presence is overstepping personal activity for our F500 CEOs.
Overall, younger CEOs are more active on more social networks than their older peers.
Read on to see our break down of findings by network.
“Some CEOs say they’re too busy for social media. I say, it’s part of the job.”
– @AmFamJack, American Family Insurance CEO Jack Salzwedel
Of the 39% of CEOs who are active on social networks, no one is active on all six networks
—and 70% engage on only one network.
Only two CEOs, salesforce.com’s Marc Benioff and
Expedia’s Dara Khosrowshahi, are on at least five
major networks —and both are new to the F500 CEO list.
LinkedIn continues to dominate as the “entry network”
of choice among CEOs, reinforcing its reputation as the
“professional network.”
61% OF FORTUNE 500 CEOS ARE NOT
ON ANY MAJOR NETWORK
2015 SOCIAL CEO REPORT CEO.COM 02
306
139
44
8 1 3 0
NETWORKS NETWORK NETWORKS NETWORKS NETWORKS NETWORKS NETWORKS
0 1 2 3 4 5 6
2015 SOCIAL CEO REPORT CEO.COM 03
MAJOR FINDINGS
Two CEOs pushed their way onto the social stage this year as our top social users:
Salesforce CEO Marc Benioff and Expedia CEO Dara Khosrowshahi. As their companies
joined the Fortune 500 list this year, they quickly ascended to the top of the list.
Simply put, improvement in the stats for CEOs and social media is being impacted by CEOs
who are new to the F500 list, and not by increases in social media usage by F500 veterans.
F500 companies with new CEOs as of 2015
•	 Matthew Levatich, Harley-Davidson (3 platforms)
•	 Steve Easterbrook, McDonalds (2 platforms)
•	 Benno Dorer, Clorox (2 platforms)
•	 Craig Menear, Home Depot (2 platforms)
•	 Stuart Parker, United Services Automobile Assn. (1 platform)
•	 Todd Vasos, Dollar General (1 platform)
•	 Robin Hayes, JetBlue Airways (1 platform)
•	 Omar Asali, HRG Group (no social presence)
•	 Safra A. Catz, Oracle (no social presence)
•	 John Cahill, Kraft Foods (no social presence)
•	 Stefano Pessina, Walgreens (no social presence)
2015’s Movers and Shakers:
2015 SOCIAL CEO REPORT CEO.COM 03
Companies new to the 2015 F500 list with CEOs using social media
Marc Benioff, Salesforce
(5 platforms)
Dara Khosrowshahi,
Expedia, Inc. (5 platforms)
Reed Hastings, Netflix
(3 platforms)
R. Adam Norwitt,
Amphenol (3 platforms)
Richard Noll, HanesBrands
(1 platform)
2015 SOCIAL CEO REPORT CEO.COM 04
Recent reports show overall Twitter activity is on the decline, and we
found that only a few CEOs have adopted new Twitter accounts.
TWITTER
50 F500 CEOs are on Twitter this year—that’s just 8
more users than last year’s 42.
Of CEOs with any social presence, a quarter of them are
on Twitter.
Of those 50 CEOs on Twitter, only 31 of them are active*
on the platform.
*We defined “active” as having tweeted within the last 100
days.
•	 Only 62% of CEOs with Twitter accounts are active,
down from last year’s 67% of active CEOs.
•	 About half of those active members are tweeting only
once a month or less.
•	 On average, active CEOs tweet about once every 5 days
(or an average of only 0.19 tweets/day).
•	 That’s way down from last year’s active Twitter CEOs
who tweeted every other day on average.
•	 Plus, 7 CEOs on Twitter have never tweeted, including a
few CEOs with high numbers of followers like IBM CEO
Virginia Rometty.
•	 In addition, 9 CEOs on Twitter have tweeted less than 25
times in their years on Twitter.
•	 The king of Twitter activity is Salesforce.com CEO Marc
Benioff with an average of 5.55 tweets/day.
•	 He tweets almost 30x more than the average F500 CEO
on Twitter.
Here’s what’s new:
ALL TIME HIGHEST
RETWEETED TWEET
Warren Buffet has
tweeted only 7
times and yet
holds the record for
all-time highest
retweeted tweet.
2015 SOCIAL CEO REPORT CEO.COM 05
What are our CEOs sharing when they are tweeting?
The average CEO includes links to content in 19% of tweets, while 11% of tweets are replies. On
average, a CEO’s top tweet has been shared 2,605 times.
Top Engagers:
2015’s F500 Twitter All-Stars:
Warren Buffet
CEO, Berkshire Hathaway
Jack Salzwedel
CEO, American Family Insurance
Darren Huston
CEO, The Priceline Group and
Booking.com
Reed Hastings
CEO, Netflix
Owns the all-time highest retweeted
tweet with “Warren is in the house”
posted May 2, 2013.
The most engaged CEO on the F500
list. He has tweeted about 347 replies
this year.
Shares the most content with his
followers, with 82% of his tweets
containing links.
Has been on Twitter since 2008—
the longest of any F500 CEO.
MOST FOLLOWERS
Berkshire Hathaway
CEO Warren Buffet
1, 340,000
FOLLOWERS
The average CEO
on Twitter only has
113,098
FASTEST GROWING
FOLLOWING:
Apple CEO Tim
Cook
GAINING 2,219
FOLLOWERS/DAY
Triple the average of 80
new followers/day
BIGGEST FOLLOWER LOSSES:
Hewlett-Packard
CEO Meg Whitman
LOST 878 FOLLOWERS
THIS YEAR
After losing 3110
followers in 2014
2015 SOCIAL CEO REPORT CEO.COM 06
The era of CEOs acting as the
face of their brand on Facebook
may be slowing to a halt.
FACEBOOK
57 (11%) CEOs have Facebook accounts, up only 2.7%
from last year.
Unsurprisingly, Mark Zuckerberg is crowned as our undisputed
Facebook king with 33,214,120 followers.
21% of F500 Facebookers have fewer than 100 friends and 46%
have fewer than 500.
Of the CEOs on Facebook, 8 maintain official fan
pages, 28 have semi-private accounts, and 21 use
private accounts.
CEOs with fan pages:
FACEBOOK
MICROSOFT
NETFLIX
HEWLETT-PACKARD
Mark Zuckerberg
Satya Nadella
Reed Hastings
Meg Whitman
33,214,120
FOLLOWERS
82,663
FOLLOWERS
349,736
FOLLOWERS
208,980
FOLLOWERS
2015 SOCIAL CEO REPORT CEO.COM 07
LinkedIn is still the most popular
platform for F500 CEOs.
LINKEDIN
LinkedIn continues to dominate as the “entry network” of choice among CEOs.
This year’s research shows that 70% of F500 CEOs who are on only one social
network are using LinkedIn.
We’ve seen significant growth in the past year, as 32% of CEOs have active LinkedIn accounts,
up almost 7% from last year’s 25.4%.
•	 Of the CEOs on LinkedIn, 33 are “Influencers” (LinkedIn’s official list of 500)
•	 14 of those Influencers joined the network in the past year.
F500 Influencers: 100,000+ Followers
GENERAL ELECTRIC
Jeffrey Immelt
208,980 FOLLOWERS
HEWLETT-PACKARD
Meg Whitman
932,412 FOLLOWERS
J.P. MORGAN CHASE & CO.
James Dimon
364,997 FOLLOWERS
HUMANA
Bruce Broussard
130,933 FOLLOWERS
COCA-COLA
Muhtar Kent
100,798 FOLLOWERS
LOCKHEED MARTIN
Marillyn Hewson
141,613 FOLLOWERS
MORGAN STANLEY
James Gorman
102,633 FOLLOWERS
BLACKROCK
Laurence Fink
472,771 FOLLOWERS
SOUTHWEST AIRLINES
Gary Kelly
131,661 FOLLOWERS
EBAY
John Donahoe
188,569 FOLLOWERS
MARRIOTT INTERNATIONAL
Arne Sorenson
261,103 FOLLOWERS
COGNIZANT TECH. SOLUTIONS
Francisco D’Souza
181,399 FOLLOWERS
MASTERCARD
Ajaypal Banga
173,446 FOLLOWERS
2015 SOCIAL CEO REPORT CEO.COM 08
10,000-100,000 Followers
5,000-10,000 Followers
Under 5,000 Followers
GENERAL MOTORS
Mary Barra
13,669 FOLLOWERS
VERIZON COMMUNICATIONS
Lowell McAdam
72,207 FOLLOWERS
FANNIE MAE
Timothy Mayopoulos
50,856 FOLLOWERS
MCKESSON
John Hammergren
5,681 FOLLOWERS
CARDINAL HEALTH
George Barrett
3,911 FOLLOWERS
EXPEDIA
Dara Khosrowshahi
83,475 FOLLOWERS
DOW CHEMICAL
Andrew Liveris
57,716 FOLLOWERS
PFIZER
Ian Read
74,786 FOLLOWERS
CISCO SYTEMS
John Chambers
83,544 FOLLOWERS
JOHNSON CONTROLS
Alex Molinaroli
37,900 FOLLOWERS
UNITED PARCEL SERVICE
David Abney
5,032 FOLLOWERS
MANPOWERGROUP
Jonas Prising
4,821 FOLLOWERS
HENRY SCHEIN
Stanley Bergman
41,185 FOLLOWERS
TIAA-CREF
Roger Ferguson, Jr.
73,055 FOLLOWERS
TRAVELERS COS.
Jay Fishman
51,888 FOLLOWERS
ALCOA
Klaus Kleinfeld
48,790 FOLLOWERS
ABBOTT LABORATORIES
Miles White
60,169 FOLLOWERS
CHARLES SCHWAB
Walter Bettinger II
6,803 FOLLOWERS
BANK OF NY MELLON CORP.
Gerald Hassell
4,159 FOLLOWERS
CAMPBELL SOUP
Denise Morrison
54,756 FOLLOWERS
2015 SOCIAL CEO REPORT CEO.COM 09
39% of CEOs with LinkedIn profiles who are not LinkedIn influencers have
500+ connections, presenting a huge opportunity for engagement.
CEOs on LinkedIn by # of connections:
100-249
FOLLOWERS
9%
LESS THAN 100
FOLLOWERS
17%
250-500
FOLLOWERS
15%
500+
FOLLOWERS
INFLUENCERS
39% 21%
2015 SOCIAL CEO REPORT CEO.COM 10
Google+ and Instagram
are the most underutilized
social platforms.
GOOGLE+ AND INSTAGRAM
Only 17 CEOs use Google+—more than double
last year’s 8, but still falling behind other social
network use.
Our top F500 Google +er, Google CEO Larry Page
has 9,353,608 followers.
Though Google+ usage by F500 CEOs has more
than quadrupled over the past four years, it is
still lagging far behind its other social platform
competitors.
Only 2.6% of F500 CEOs have
Instagram accounts.
Michael Rapino maintains his uncontested title of
king of Instagram as he continues to be the only
F500 CEO who uses the photo-driven platform as
a marketing tactic.
9,353,608 FOLLOWERS
KING OF INSTAGRAM
Larry Page
Michael Rapino
2015 SOCIAL CEO REPORT CEO.COM 11
Video is growing faster than any
other social medium.
YOUTUBE
When growth on social platforms is slim and
slow, we wanted to see where these CEOs are
focusing their social efforts. Our discovery?
They (and their companies) are focusing
on video.
41% of all F500 companies are featured in a
YouTube video for their company.
Larry Page of Google and Mark Zuckerberg of
Facebook are the two CEOs with active YouTube
channels of their own.
While only two F500 CEOs operate a personal
YouTube account, a massive 208 CEOs are
featured in at least one of their company’s
YouTube videos.
VS.
953 SUBSCRIBERS
125 SUBSCRIBERS
Larry Page
Mark Zuckerberg
2015 SOCIAL CEO REPORT CEO.COM 12
YEAR-OVER-YEAR ANALYSIS
This report is the fourth of its kind, and we’ve seen moderate
growth in social media adoption over the years.
How many CEOs on each platform:
Trends we’re seeing:
TWITTER FACEBOOK
GOOGLE+
•	 LinkedIn remains the dominant social media platform for F500 CEOs. Over 32% of
our CEOs are connecting to other users on this platform.
•	 Facebook and Twitter take second and third, respectively, followed far behind by
Google+ and Instagram.
50
57
17
42 42
8
28
35
5
19
38
4
2015 2015
2015
2014 2014
2014
2013 2013
2013
2012 2012
2012
LINKEDIN
161
128
139
129
2015 2014 2013 2012
2015 SOCIAL CEO REPORT CEO.COM 13
How many CEOs are on multiple platforms:
NETWORKS NETWORK NETWORKS NETWORKS NETWORKS NETWORKS NETWORKS
0 1 2 3 4 5 6
350
300
250
200
150
100
50
0
2013-2015
2013 2014 2015
2015 SOCIAL CEO REPORT CEO.COM 14
CONCLUSION
While CEOs are connecting with consumers like never before, it
generally hasn’t translated to them being all that more social compared
to years past.
We did find a small uptick in social media engagement among Fortune 500 CEOs, however,
largely attributed to the existing social media presences of CEOs of companies new to the
F500 and new CEOs at existing companies.
And while the benefits of being a social CEO have been regularly reported, found a way to
effectively and consistently do this, with a few exceptions.
So, what’s holding F500 CEOs back?
•	 CEOs are BUSY.
•	 It’s hard to always see the metrics and direct sales benefits behind social media
involvement and participation.
•	 CEOs haven’t received coaching or training on social media best practices.
“One of the things that has really surprised me about social media is how
many people are afraid of it, or don’t feel they have anything to say that
anyone would be interested in. Too many leaders haven’t thought through
their own voice or have become too concerned about it. Quite frankly, too
many leaders let these fears stop them from trying.”
- Jack Salzwedel, American Family Insurance CEO,
excerpt from “Finding Wisdom in the Crowd”
2015 SOCIAL CEO REPORT CEO.COM 15
Connect with current and
potential customers on a more
personal level.
Show the personal, human side of
the company and the CEO.
Better understand customers
through more direct engagement
and social listening. This allows for
more direct feedback and more
rapid product improvement.
Be transparent. Visibility lends to
credibility.
Meet the customer where they
live. Consumers increasingly live
on social media. CEOs are
missing an opportunity if they’re
not there, too.
Garner significant customer loyalty.
Attract and recruit top talent to
work for your company.
Simply put, social media has become a vital tool for CEOs to better communicate
and connect with their key stakeholders and enhance the reputations of
their companies.
Increased awareness of that reputation comes with certain rewards: Highly regarded
companies are more than three times as likely as those with weak reputations to have a
CEO who participates in social media.
So, while CEOs have come a long way in maintaining their social presence,
there is still a huge opportunity to:
“CEOs who aren’t afraid to embrace the power of social media will have a
significant competitive edge.”
- Josh James, Domo CEO
2015 SOCIAL CEO REPORT CEO.COM 16
ABOUT THE RESEARCH
To find out about CEOs’ activity on social media, and what kind of
influence their presence wielded, we turned to the FORTUNE 500 list.
On July 28, 2015, we searched for every CEO on each of these five major
social networks.
Generally, our verification process—though unavoidably subjective—required that:
•	 Profile descriptions were accurate.
•	 Content of posts was relevant and believable.
•	 Number and quality of followers were considered.
•	 Account was maintained by or on behalf of the actual CEO.
Breakdown for each platform:
Twitter-verified
Or followed by their company’s official
handle or mentinoed by a reputable
Twitter source.
TWITTER
Facebook-verified
Or company listed in their Facebook
profile and friends with family members
of the CEO or high-ranking employees
in the company.
FACEBOOK
Have LinkedIn Premium account
Or part of the influencer program
Or legitimate-looking connections,
given recommendations or engaged
in any other activity that made the
account appear legitimate.
LINKEDIN
YouTube-verified
Or has relevant, believable posts, or
were featured in a video on their
company’s official YouTube channel.
YOUTUBE
2015 SOCIAL CEO REPORT CEO.COM 17
Google+ verified
Or has relevant, believable posts or
family members in their circles.
Has relevant, believable posts or family
members as followers.
Editor’s Note:
This year’s Fortune 500 List included 501 CEOs, since Bed, Bath and Beyond is led by
co-CEOs. Therefore, all our calculations were based on 501 instead of 500. Percentages
and findings were rounded to the nearest tenth.
All the research was conducted based on the data available to us during the summer
of 2015. If profiles had high privacy settings, then we may have been unable to
reasonably verify the validity of those profiles.
SPONSORED BY:
INSTAGRAMGOOGLE+

More Related Content

What's hot

Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009ashleylomas
 
Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Meagan Hayes
 
Burson Marsteller 2010 Global Social Media Check Up White Paper
Burson Marsteller 2010 Global Social Media Check Up White PaperBurson Marsteller 2010 Global Social Media Check Up White Paper
Burson Marsteller 2010 Global Social Media Check Up White PaperSumit Roy
 
Social Media Analysis - Luxury Auto Manufacturers
Social Media Analysis - Luxury Auto ManufacturersSocial Media Analysis - Luxury Auto Manufacturers
Social Media Analysis - Luxury Auto ManufacturersDoug Schumacher
 
Aerolineas y la revolución de las redes sociales
Aerolineas y la revolución de las redes socialesAerolineas y la revolución de las redes sociales
Aerolineas y la revolución de las redes socialesrommblack
 
Social media a new rule of consumer engagement
Social media   a new rule of consumer engagementSocial media   a new rule of consumer engagement
Social media a new rule of consumer engagementVinod Nagar
 
Best social media management application
Best social media management applicationBest social media management application
Best social media management applicationCheldy S, Elumba-Pableo
 
Spring into Social Media for Local Retailers
Spring into Social Media for Local RetailersSpring into Social Media for Local Retailers
Spring into Social Media for Local RetailersGroove Commerce
 
Social Media Meets Economic Development
Social Media Meets Economic DevelopmentSocial Media Meets Economic Development
Social Media Meets Economic DevelopmentAliza Sherman
 
Klout - What it is, How Brands Can Use It & How to Improve Your Score
Klout - What it is, How Brands Can Use It & How to Improve Your ScoreKlout - What it is, How Brands Can Use It & How to Improve Your Score
Klout - What it is, How Brands Can Use It & How to Improve Your ScoreNick Roshon
 
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
 
Effective Social Media for Non-Profits
Effective Social Media for Non-ProfitsEffective Social Media for Non-Profits
Effective Social Media for Non-ProfitsTheresa Dreike
 
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Michael Pranikoff
 
How Social is Changing the global Communications Landscape for Brands
How Social is Changing the global Communications Landscape for BrandsHow Social is Changing the global Communications Landscape for Brands
How Social is Changing the global Communications Landscape for Brandsdaniel_joerg
 

What's hot (20)

Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009
 
Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009
 
Burson Marsteller 2010 Global Social Media Check Up White Paper
Burson Marsteller 2010 Global Social Media Check Up White PaperBurson Marsteller 2010 Global Social Media Check Up White Paper
Burson Marsteller 2010 Global Social Media Check Up White Paper
 
Social Media Analysis - Luxury Auto Manufacturers
Social Media Analysis - Luxury Auto ManufacturersSocial Media Analysis - Luxury Auto Manufacturers
Social Media Analysis - Luxury Auto Manufacturers
 
2013 fortune 500
2013 fortune 5002013 fortune 500
2013 fortune 500
 
NWTWC presentation
NWTWC presentationNWTWC presentation
NWTWC presentation
 
Social Media Juni 2009
Social Media Juni 2009Social Media Juni 2009
Social Media Juni 2009
 
Aerolineas y la revolución de las redes sociales
Aerolineas y la revolución de las redes socialesAerolineas y la revolución de las redes sociales
Aerolineas y la revolución de las redes sociales
 
Social media a new rule of consumer engagement
Social media   a new rule of consumer engagementSocial media   a new rule of consumer engagement
Social media a new rule of consumer engagement
 
Best social media management application
Best social media management applicationBest social media management application
Best social media management application
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Spring into Social Media for Local Retailers
Spring into Social Media for Local RetailersSpring into Social Media for Local Retailers
Spring into Social Media for Local Retailers
 
Social Media Meets Economic Development
Social Media Meets Economic DevelopmentSocial Media Meets Economic Development
Social Media Meets Economic Development
 
Klout - What it is, How Brands Can Use It & How to Improve Your Score
Klout - What it is, How Brands Can Use It & How to Improve Your ScoreKlout - What it is, How Brands Can Use It & How to Improve Your Score
Klout - What it is, How Brands Can Use It & How to Improve Your Score
 
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
 
Effective Social Media for Non-Profits
Effective Social Media for Non-ProfitsEffective Social Media for Non-Profits
Effective Social Media for Non-Profits
 
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
 
15 Millennial Mobile Statistics
15 Millennial Mobile Statistics 15 Millennial Mobile Statistics
15 Millennial Mobile Statistics
 
How Social is Changing the global Communications Landscape for Brands
How Social is Changing the global Communications Landscape for BrandsHow Social is Changing the global Communications Landscape for Brands
How Social is Changing the global Communications Landscape for Brands
 

Similar to Social CEO 2015

CFOs on Social Media: Social Insights Report
CFOs on Social Media: Social Insights ReportCFOs on Social Media: Social Insights Report
CFOs on Social Media: Social Insights ReportLeadtail
 
Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...
Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...
Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...yann le gigan
 
Socializing Your CEO : Présence numérique des grands partons
Socializing Your CEO : Présence numérique des grands partons Socializing Your CEO : Présence numérique des grands partons
Socializing Your CEO : Présence numérique des grands partons Laurent de Personnalité
 
STUDY: 2015 Venture Capital Influencer Insights
STUDY: 2015 Venture Capital Influencer InsightsSTUDY: 2015 Venture Capital Influencer Insights
STUDY: 2015 Venture Capital Influencer InsightsZeno Group
 
How Digital Marketers Engage on Twitter | Social Insights Report July 2013
How Digital Marketers Engage on Twitter | Social Insights Report July 2013How Digital Marketers Engage on Twitter | Social Insights Report July 2013
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
 
Which Fortune 500 CEOs are most social?
Which Fortune 500 CEOs are most social?Which Fortune 500 CEOs are most social?
Which Fortune 500 CEOs are most social?Domo
 
The World’s 50 Most Influential CMOs Study 2015
The World’s 50 Most Influential CMOs Study 2015The World’s 50 Most Influential CMOs Study 2015
The World’s 50 Most Influential CMOs Study 2015ScribbleLive
 
2015 state of social media
2015 state of social media2015 state of social media
2015 state of social mediarealtop466
 
What Role is Social Data Playing in Digital Transformation? FOM
What Role is Social Data Playing in Digital Transformation? FOMWhat Role is Social Data Playing in Digital Transformation? FOM
What Role is Social Data Playing in Digital Transformation? FOMBrandwatch
 
The (Anti) Social CIO?
The (Anti) Social CIO?The (Anti) Social CIO?
The (Anti) Social CIO?Zeno Group
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands ZipcastWikibrands
 
How Recruiters Engage on Twitter | Social Insights Report
How Recruiters Engage on Twitter | Social Insights ReportHow Recruiters Engage on Twitter | Social Insights Report
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
 
Social media state_2014
Social media state_2014Social media state_2014
Social media state_2014michael kook
 
A Social Divide In The City #1
A Social Divide In The City #1A Social Divide In The City #1
A Social Divide In The City #1FTI Consulting
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell AllDouglas Burdett
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell AllARTILLERY LLC
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell AllWeber Shandwick
 

Similar to Social CEO 2015 (20)

2014 Social CEO Report by CEO.com
2014 Social CEO Report by CEO.com2014 Social CEO Report by CEO.com
2014 Social CEO Report by CEO.com
 
CFOs on Social Media: Social Insights Report
CFOs on Social Media: Social Insights ReportCFOs on Social Media: Social Insights Report
CFOs on Social Media: Social Insights Report
 
Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...
Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...
Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...
 
Socializing Your CEO : Présence numérique des grands partons
Socializing Your CEO : Présence numérique des grands partons Socializing Your CEO : Présence numérique des grands partons
Socializing Your CEO : Présence numérique des grands partons
 
STUDY: 2015 Venture Capital Influencer Insights
STUDY: 2015 Venture Capital Influencer InsightsSTUDY: 2015 Venture Capital Influencer Insights
STUDY: 2015 Venture Capital Influencer Insights
 
How Digital Marketers Engage on Twitter | Social Insights Report July 2013
How Digital Marketers Engage on Twitter | Social Insights Report July 2013How Digital Marketers Engage on Twitter | Social Insights Report July 2013
How Digital Marketers Engage on Twitter | Social Insights Report July 2013
 
Which Fortune 500 CEOs are most social?
Which Fortune 500 CEOs are most social?Which Fortune 500 CEOs are most social?
Which Fortune 500 CEOs are most social?
 
The World’s 50 Most Influential CMOs Study 2015
The World’s 50 Most Influential CMOs Study 2015The World’s 50 Most Influential CMOs Study 2015
The World’s 50 Most Influential CMOs Study 2015
 
2015 state of social media
2015 state of social media2015 state of social media
2015 state of social media
 
What Role is Social Data Playing in Digital Transformation? FOM
What Role is Social Data Playing in Digital Transformation? FOMWhat Role is Social Data Playing in Digital Transformation? FOM
What Role is Social Data Playing in Digital Transformation? FOM
 
The (Anti) Social CIO?
The (Anti) Social CIO?The (Anti) Social CIO?
The (Anti) Social CIO?
 
8.19.15
8.19.158.19.15
8.19.15
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands Zipcast
 
How Recruiters Engage on Twitter | Social Insights Report
How Recruiters Engage on Twitter | Social Insights ReportHow Recruiters Engage on Twitter | Social Insights Report
How Recruiters Engage on Twitter | Social Insights Report
 
Social media state_2014
Social media state_2014Social media state_2014
Social media state_2014
 
A Social Divide In The City #1
A Social Divide In The City #1A Social Divide In The City #1
A Social Divide In The City #1
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell All
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell All
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell All
 
The Social CEO: Executives Tell All
The Social CEO: Executives Tell AllThe Social CEO: Executives Tell All
The Social CEO: Executives Tell All
 

More from 42medien

Die Innenstadt der Zukunft
Die Innenstadt der ZukunftDie Innenstadt der Zukunft
Die Innenstadt der Zukunft42medien
 
42medien - Agentur für digitale Angelegenheiten
42medien - Agentur für digitale Angelegenheiten42medien - Agentur für digitale Angelegenheiten
42medien - Agentur für digitale Angelegenheiten42medien
 
Abschlussbericht Handel 2030
Abschlussbericht Handel 2030Abschlussbericht Handel 2030
Abschlussbericht Handel 203042medien
 
German Entertainment and Media Outlook 2019-2023
German Entertainment and Media Outlook 2019-2023German Entertainment and Media Outlook 2019-2023
German Entertainment and Media Outlook 2019-202342medien
 
Soziale Netzwerke im Lernraum Schule
Soziale Netzwerke im Lernraum SchuleSoziale Netzwerke im Lernraum Schule
Soziale Netzwerke im Lernraum Schule42medien
 
Deloitte Human Capital Trendstudie 2019
Deloitte Human Capital Trendstudie 2019Deloitte Human Capital Trendstudie 2019
Deloitte Human Capital Trendstudie 201942medien
 
Workshop zum thema Online Sichtbarkeit
Workshop zum thema Online SichtbarkeitWorkshop zum thema Online Sichtbarkeit
Workshop zum thema Online Sichtbarkeit42medien
 
dpr „digital publishing report“
dpr „digital publishing report“dpr „digital publishing report“
dpr „digital publishing report“42medien
 
Agency of the future - beginning the transformation journey
Agency of the future - beginning the transformation journeyAgency of the future - beginning the transformation journey
Agency of the future - beginning the transformation journey42medien
 
2019 Edelman Trust-Barometer Global Report
2019 Edelman Trust-Barometer Global Report2019 Edelman Trust-Barometer Global Report
2019 Edelman Trust-Barometer Global Report42medien
 
Industry 4.0 paradox report
Industry 4.0 paradox reportIndustry 4.0 paradox report
Industry 4.0 paradox report42medien
 
Motivation Card
Motivation CardMotivation Card
Motivation Card42medien
 
Digitaler Handel
Digitaler HandelDigitaler Handel
Digitaler Handel42medien
 
EY - Digitalisierung im deutschen Mittelstand Maerz 2017
EY - Digitalisierung im deutschen Mittelstand Maerz 2017EY - Digitalisierung im deutschen Mittelstand Maerz 2017
EY - Digitalisierung im deutschen Mittelstand Maerz 201742medien
 
A guide to what teens think is cool
A guide to what teens think is coolA guide to what teens think is cool
A guide to what teens think is cool42medien
 
Agentur-Kunden-Beziehungen von morgen
Agentur-Kunden-Beziehungen von morgenAgentur-Kunden-Beziehungen von morgen
Agentur-Kunden-Beziehungen von morgen42medien
 
The 2016 state of digital content von Altimeter
The 2016 state of digital content von AltimeterThe 2016 state of digital content von Altimeter
The 2016 state of digital content von Altimeter42medien
 
The 2016 State of Digital Transformation - Altimeter
The 2016 State of Digital Transformation - AltimeterThe 2016 State of Digital Transformation - Altimeter
The 2016 State of Digital Transformation - Altimeter42medien
 
Medieninformatik (ECC) Tag 1
Medieninformatik (ECC) Tag 1Medieninformatik (ECC) Tag 1
Medieninformatik (ECC) Tag 142medien
 
Rhein-Neckar Netzwerk e.V.
Rhein-Neckar Netzwerk e.V.Rhein-Neckar Netzwerk e.V.
Rhein-Neckar Netzwerk e.V.42medien
 

More from 42medien (20)

Die Innenstadt der Zukunft
Die Innenstadt der ZukunftDie Innenstadt der Zukunft
Die Innenstadt der Zukunft
 
42medien - Agentur für digitale Angelegenheiten
42medien - Agentur für digitale Angelegenheiten42medien - Agentur für digitale Angelegenheiten
42medien - Agentur für digitale Angelegenheiten
 
Abschlussbericht Handel 2030
Abschlussbericht Handel 2030Abschlussbericht Handel 2030
Abschlussbericht Handel 2030
 
German Entertainment and Media Outlook 2019-2023
German Entertainment and Media Outlook 2019-2023German Entertainment and Media Outlook 2019-2023
German Entertainment and Media Outlook 2019-2023
 
Soziale Netzwerke im Lernraum Schule
Soziale Netzwerke im Lernraum SchuleSoziale Netzwerke im Lernraum Schule
Soziale Netzwerke im Lernraum Schule
 
Deloitte Human Capital Trendstudie 2019
Deloitte Human Capital Trendstudie 2019Deloitte Human Capital Trendstudie 2019
Deloitte Human Capital Trendstudie 2019
 
Workshop zum thema Online Sichtbarkeit
Workshop zum thema Online SichtbarkeitWorkshop zum thema Online Sichtbarkeit
Workshop zum thema Online Sichtbarkeit
 
dpr „digital publishing report“
dpr „digital publishing report“dpr „digital publishing report“
dpr „digital publishing report“
 
Agency of the future - beginning the transformation journey
Agency of the future - beginning the transformation journeyAgency of the future - beginning the transformation journey
Agency of the future - beginning the transformation journey
 
2019 Edelman Trust-Barometer Global Report
2019 Edelman Trust-Barometer Global Report2019 Edelman Trust-Barometer Global Report
2019 Edelman Trust-Barometer Global Report
 
Industry 4.0 paradox report
Industry 4.0 paradox reportIndustry 4.0 paradox report
Industry 4.0 paradox report
 
Motivation Card
Motivation CardMotivation Card
Motivation Card
 
Digitaler Handel
Digitaler HandelDigitaler Handel
Digitaler Handel
 
EY - Digitalisierung im deutschen Mittelstand Maerz 2017
EY - Digitalisierung im deutschen Mittelstand Maerz 2017EY - Digitalisierung im deutschen Mittelstand Maerz 2017
EY - Digitalisierung im deutschen Mittelstand Maerz 2017
 
A guide to what teens think is cool
A guide to what teens think is coolA guide to what teens think is cool
A guide to what teens think is cool
 
Agentur-Kunden-Beziehungen von morgen
Agentur-Kunden-Beziehungen von morgenAgentur-Kunden-Beziehungen von morgen
Agentur-Kunden-Beziehungen von morgen
 
The 2016 state of digital content von Altimeter
The 2016 state of digital content von AltimeterThe 2016 state of digital content von Altimeter
The 2016 state of digital content von Altimeter
 
The 2016 State of Digital Transformation - Altimeter
The 2016 State of Digital Transformation - AltimeterThe 2016 State of Digital Transformation - Altimeter
The 2016 State of Digital Transformation - Altimeter
 
Medieninformatik (ECC) Tag 1
Medieninformatik (ECC) Tag 1Medieninformatik (ECC) Tag 1
Medieninformatik (ECC) Tag 1
 
Rhein-Neckar Netzwerk e.V.
Rhein-Neckar Netzwerk e.V.Rhein-Neckar Netzwerk e.V.
Rhein-Neckar Netzwerk e.V.
 

Recently uploaded

The Rise of Subscription-Based Digital Services.pdf
The Rise of Subscription-Based Digital Services.pdfThe Rise of Subscription-Based Digital Services.pdf
The Rise of Subscription-Based Digital Services.pdfe-Market Hub
 
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样ayvbos
 
HUMANIZE YOUR BRAND - FREE E-WORKBOOK Download Now
HUMANIZE YOUR BRAND - FREE E-WORKBOOK Download NowHUMANIZE YOUR BRAND - FREE E-WORKBOOK Download Now
HUMANIZE YOUR BRAND - FREE E-WORKBOOK Download NowIdeoholics
 
一比一原版(毕业证书)新加坡南洋理工学院毕业证原件一模一样
一比一原版(毕业证书)新加坡南洋理工学院毕业证原件一模一样一比一原版(毕业证书)新加坡南洋理工学院毕业证原件一模一样
一比一原版(毕业证书)新加坡南洋理工学院毕业证原件一模一样AS
 
APNIC Policy Roundup presented by Sunny Chendi at TWNOG 5.0
APNIC Policy Roundup presented by Sunny Chendi at TWNOG 5.0APNIC Policy Roundup presented by Sunny Chendi at TWNOG 5.0
APNIC Policy Roundup presented by Sunny Chendi at TWNOG 5.0APNIC
 
一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理F
 
Lowongan Kerja LC Yogyakarta Terbaru 085746015303
Lowongan Kerja LC Yogyakarta Terbaru 085746015303Lowongan Kerja LC Yogyakarta Terbaru 085746015303
Lowongan Kerja LC Yogyakarta Terbaru 085746015303Dewi Agency
 
Washington Football Commanders Redskins Feathers Shirt
Washington Football Commanders Redskins Feathers ShirtWashington Football Commanders Redskins Feathers Shirt
Washington Football Commanders Redskins Feathers Shirtrahman018755
 
Loker Pemandu Lagu LC Semarang 085746015303
Loker Pemandu Lagu LC Semarang 085746015303Loker Pemandu Lagu LC Semarang 085746015303
Loker Pemandu Lagu LC Semarang 085746015303Dewi Agency
 
一比一原版澳大利亚迪肯大学毕业证如何办理
一比一原版澳大利亚迪肯大学毕业证如何办理一比一原版澳大利亚迪肯大学毕业证如何办理
一比一原版澳大利亚迪肯大学毕业证如何办理SS
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制pxcywzqs
 
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...ZurliaSoop
 
一比一原版犹他大学毕业证如何办理
一比一原版犹他大学毕业证如何办理一比一原版犹他大学毕业证如何办理
一比一原版犹他大学毕业证如何办理F
 
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样ayvbos
 
原版定制(LBS毕业证书)英国伦敦商学院毕业证原件一模一样
原版定制(LBS毕业证书)英国伦敦商学院毕业证原件一模一样原版定制(LBS毕业证书)英国伦敦商学院毕业证原件一模一样
原版定制(LBS毕业证书)英国伦敦商学院毕业证原件一模一样AS
 
Down bad crying at the gym t shirtsDown bad crying at the gym t shirts
Down bad crying at the gym t shirtsDown bad crying at the gym t shirtsDown bad crying at the gym t shirtsDown bad crying at the gym t shirts
Down bad crying at the gym t shirtsDown bad crying at the gym t shirtsrahman018755
 
如何办理(UCLA毕业证)加州大学洛杉矶分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UCLA毕业证)加州大学洛杉矶分校毕业证成绩单本科硕士学位证留信学历认证如何办理(UCLA毕业证)加州大学洛杉矶分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UCLA毕业证)加州大学洛杉矶分校毕业证成绩单本科硕士学位证留信学历认证hfkmxufye
 
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理apekaom
 
一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证学位证书
一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证学位证书一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证学位证书
一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证学位证书AS
 
Beyond Inbound: Unlocking the Secrets of API Egress Traffic Management
Beyond Inbound: Unlocking the Secrets of API Egress Traffic ManagementBeyond Inbound: Unlocking the Secrets of API Egress Traffic Management
Beyond Inbound: Unlocking the Secrets of API Egress Traffic Managementseank14
 

Recently uploaded (20)

The Rise of Subscription-Based Digital Services.pdf
The Rise of Subscription-Based Digital Services.pdfThe Rise of Subscription-Based Digital Services.pdf
The Rise of Subscription-Based Digital Services.pdf
 
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
 
HUMANIZE YOUR BRAND - FREE E-WORKBOOK Download Now
HUMANIZE YOUR BRAND - FREE E-WORKBOOK Download NowHUMANIZE YOUR BRAND - FREE E-WORKBOOK Download Now
HUMANIZE YOUR BRAND - FREE E-WORKBOOK Download Now
 
一比一原版(毕业证书)新加坡南洋理工学院毕业证原件一模一样
一比一原版(毕业证书)新加坡南洋理工学院毕业证原件一模一样一比一原版(毕业证书)新加坡南洋理工学院毕业证原件一模一样
一比一原版(毕业证书)新加坡南洋理工学院毕业证原件一模一样
 
APNIC Policy Roundup presented by Sunny Chendi at TWNOG 5.0
APNIC Policy Roundup presented by Sunny Chendi at TWNOG 5.0APNIC Policy Roundup presented by Sunny Chendi at TWNOG 5.0
APNIC Policy Roundup presented by Sunny Chendi at TWNOG 5.0
 
一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理
 
Lowongan Kerja LC Yogyakarta Terbaru 085746015303
Lowongan Kerja LC Yogyakarta Terbaru 085746015303Lowongan Kerja LC Yogyakarta Terbaru 085746015303
Lowongan Kerja LC Yogyakarta Terbaru 085746015303
 
Washington Football Commanders Redskins Feathers Shirt
Washington Football Commanders Redskins Feathers ShirtWashington Football Commanders Redskins Feathers Shirt
Washington Football Commanders Redskins Feathers Shirt
 
Loker Pemandu Lagu LC Semarang 085746015303
Loker Pemandu Lagu LC Semarang 085746015303Loker Pemandu Lagu LC Semarang 085746015303
Loker Pemandu Lagu LC Semarang 085746015303
 
一比一原版澳大利亚迪肯大学毕业证如何办理
一比一原版澳大利亚迪肯大学毕业证如何办理一比一原版澳大利亚迪肯大学毕业证如何办理
一比一原版澳大利亚迪肯大学毕业证如何办理
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
 
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
Jual obat aborsi Bekasi ( 085657271886 ) Cytote pil telat bulan penggugur kan...
 
一比一原版犹他大学毕业证如何办理
一比一原版犹他大学毕业证如何办理一比一原版犹他大学毕业证如何办理
一比一原版犹他大学毕业证如何办理
 
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
 
原版定制(LBS毕业证书)英国伦敦商学院毕业证原件一模一样
原版定制(LBS毕业证书)英国伦敦商学院毕业证原件一模一样原版定制(LBS毕业证书)英国伦敦商学院毕业证原件一模一样
原版定制(LBS毕业证书)英国伦敦商学院毕业证原件一模一样
 
Down bad crying at the gym t shirtsDown bad crying at the gym t shirts
Down bad crying at the gym t shirtsDown bad crying at the gym t shirtsDown bad crying at the gym t shirtsDown bad crying at the gym t shirts
Down bad crying at the gym t shirtsDown bad crying at the gym t shirts
 
如何办理(UCLA毕业证)加州大学洛杉矶分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UCLA毕业证)加州大学洛杉矶分校毕业证成绩单本科硕士学位证留信学历认证如何办理(UCLA毕业证)加州大学洛杉矶分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UCLA毕业证)加州大学洛杉矶分校毕业证成绩单本科硕士学位证留信学历认证
 
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
 
一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证学位证书
一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证学位证书一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证学位证书
一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证学位证书
 
Beyond Inbound: Unlocking the Secrets of API Egress Traffic Management
Beyond Inbound: Unlocking the Secrets of API Egress Traffic ManagementBeyond Inbound: Unlocking the Secrets of API Egress Traffic Management
Beyond Inbound: Unlocking the Secrets of API Egress Traffic Management
 

Social CEO 2015

  • 1. 2015 SOCIAL CEO REPORT Old guard vs. new guard: CEOs and companies new to the Fortune 500 list leading social media charge. #socialceo SPONSORED BY:
  • 2. HOW WE DID IT We searched for and identified the social profiles of every CEO on the Fortune 500 list across the six most popular networks: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube. We weighed the legitimacy of these social profiles against a strict set of criteria to ensure consistency in reporting. You can read more about our methodology at the end of the report. EXECUTIVE SUMMARY / 01 MAJOR FINDINGS / 02 TWITTER / 04 FACEBOOK / 06 LINKEDIN / 07 GOOGLE+ & INSTAGRAM / 10 YOUTUBE / 11 CONCLUSION / 14 ABOUT THE RESEARCH / 16
  • 3. 2015 SOCIAL CEO REPORT CEO.COM 01 EXECUTIVE SUMMARY The 2015 Social CEO Report from Domo and CEO.com is here. Our annual look at engagement trends of Fortune 500 CEOs across major social media networks takes an in-depth look at activities, trends, and top social leaders. Here’s a sneak peek at our 2015 findings: 61% of Fortune 500 CEOs have no social media presence at all—that’s an improvement from the 68% of CEOs with no social presence in 2014. 70% of CEOs who are active on just one social network joined LinkedIn first. 50 F500 CEOs currently have Twitter accounts. 60% of them are active, meaning they’ve posted within the last 100 days. No single F500 CEO is active on all six major social platforms. Although not active on their own accounts, 41% of all F500 CEOs were featured on their companies’ YouTube channels. 2015 SOCIAL CEO REPORT CEO.COM 01
  • 4. 2015 SOCIAL CEO REPORT CEO.COM 02 MAJOR FINDINGS While our four years of research shows the social activity of F500 CEOs continues to slowly grow, the majority still have zero presence on social media. Of our F500 CEOs on Twitter, 16 have tweeted less than 25 times in their total time on Twitter, including a few high-follower rollers like IBM CEO, Virginia Rometty, and Berkshire Hathaway CEO, Warren Buffet. While only two F500 CEOs operate a personal YouTube account, 208 CEOs are featured in at least one of their company’s YouTube videos, suggesting that company-wide social presence is overstepping personal activity for our F500 CEOs. Overall, younger CEOs are more active on more social networks than their older peers. Read on to see our break down of findings by network. “Some CEOs say they’re too busy for social media. I say, it’s part of the job.” – @AmFamJack, American Family Insurance CEO Jack Salzwedel Of the 39% of CEOs who are active on social networks, no one is active on all six networks —and 70% engage on only one network. Only two CEOs, salesforce.com’s Marc Benioff and Expedia’s Dara Khosrowshahi, are on at least five major networks —and both are new to the F500 CEO list. LinkedIn continues to dominate as the “entry network” of choice among CEOs, reinforcing its reputation as the “professional network.” 61% OF FORTUNE 500 CEOS ARE NOT ON ANY MAJOR NETWORK 2015 SOCIAL CEO REPORT CEO.COM 02 306 139 44 8 1 3 0 NETWORKS NETWORK NETWORKS NETWORKS NETWORKS NETWORKS NETWORKS 0 1 2 3 4 5 6
  • 5. 2015 SOCIAL CEO REPORT CEO.COM 03 MAJOR FINDINGS Two CEOs pushed their way onto the social stage this year as our top social users: Salesforce CEO Marc Benioff and Expedia CEO Dara Khosrowshahi. As their companies joined the Fortune 500 list this year, they quickly ascended to the top of the list. Simply put, improvement in the stats for CEOs and social media is being impacted by CEOs who are new to the F500 list, and not by increases in social media usage by F500 veterans. F500 companies with new CEOs as of 2015 • Matthew Levatich, Harley-Davidson (3 platforms) • Steve Easterbrook, McDonalds (2 platforms) • Benno Dorer, Clorox (2 platforms) • Craig Menear, Home Depot (2 platforms) • Stuart Parker, United Services Automobile Assn. (1 platform) • Todd Vasos, Dollar General (1 platform) • Robin Hayes, JetBlue Airways (1 platform) • Omar Asali, HRG Group (no social presence) • Safra A. Catz, Oracle (no social presence) • John Cahill, Kraft Foods (no social presence) • Stefano Pessina, Walgreens (no social presence) 2015’s Movers and Shakers: 2015 SOCIAL CEO REPORT CEO.COM 03 Companies new to the 2015 F500 list with CEOs using social media Marc Benioff, Salesforce (5 platforms) Dara Khosrowshahi, Expedia, Inc. (5 platforms) Reed Hastings, Netflix (3 platforms) R. Adam Norwitt, Amphenol (3 platforms) Richard Noll, HanesBrands (1 platform)
  • 6. 2015 SOCIAL CEO REPORT CEO.COM 04 Recent reports show overall Twitter activity is on the decline, and we found that only a few CEOs have adopted new Twitter accounts. TWITTER 50 F500 CEOs are on Twitter this year—that’s just 8 more users than last year’s 42. Of CEOs with any social presence, a quarter of them are on Twitter. Of those 50 CEOs on Twitter, only 31 of them are active* on the platform. *We defined “active” as having tweeted within the last 100 days. • Only 62% of CEOs with Twitter accounts are active, down from last year’s 67% of active CEOs. • About half of those active members are tweeting only once a month or less. • On average, active CEOs tweet about once every 5 days (or an average of only 0.19 tweets/day). • That’s way down from last year’s active Twitter CEOs who tweeted every other day on average. • Plus, 7 CEOs on Twitter have never tweeted, including a few CEOs with high numbers of followers like IBM CEO Virginia Rometty. • In addition, 9 CEOs on Twitter have tweeted less than 25 times in their years on Twitter. • The king of Twitter activity is Salesforce.com CEO Marc Benioff with an average of 5.55 tweets/day. • He tweets almost 30x more than the average F500 CEO on Twitter. Here’s what’s new: ALL TIME HIGHEST RETWEETED TWEET Warren Buffet has tweeted only 7 times and yet holds the record for all-time highest retweeted tweet.
  • 7. 2015 SOCIAL CEO REPORT CEO.COM 05 What are our CEOs sharing when they are tweeting? The average CEO includes links to content in 19% of tweets, while 11% of tweets are replies. On average, a CEO’s top tweet has been shared 2,605 times. Top Engagers: 2015’s F500 Twitter All-Stars: Warren Buffet CEO, Berkshire Hathaway Jack Salzwedel CEO, American Family Insurance Darren Huston CEO, The Priceline Group and Booking.com Reed Hastings CEO, Netflix Owns the all-time highest retweeted tweet with “Warren is in the house” posted May 2, 2013. The most engaged CEO on the F500 list. He has tweeted about 347 replies this year. Shares the most content with his followers, with 82% of his tweets containing links. Has been on Twitter since 2008— the longest of any F500 CEO. MOST FOLLOWERS Berkshire Hathaway CEO Warren Buffet 1, 340,000 FOLLOWERS The average CEO on Twitter only has 113,098 FASTEST GROWING FOLLOWING: Apple CEO Tim Cook GAINING 2,219 FOLLOWERS/DAY Triple the average of 80 new followers/day BIGGEST FOLLOWER LOSSES: Hewlett-Packard CEO Meg Whitman LOST 878 FOLLOWERS THIS YEAR After losing 3110 followers in 2014
  • 8. 2015 SOCIAL CEO REPORT CEO.COM 06 The era of CEOs acting as the face of their brand on Facebook may be slowing to a halt. FACEBOOK 57 (11%) CEOs have Facebook accounts, up only 2.7% from last year. Unsurprisingly, Mark Zuckerberg is crowned as our undisputed Facebook king with 33,214,120 followers. 21% of F500 Facebookers have fewer than 100 friends and 46% have fewer than 500. Of the CEOs on Facebook, 8 maintain official fan pages, 28 have semi-private accounts, and 21 use private accounts. CEOs with fan pages: FACEBOOK MICROSOFT NETFLIX HEWLETT-PACKARD Mark Zuckerberg Satya Nadella Reed Hastings Meg Whitman 33,214,120 FOLLOWERS 82,663 FOLLOWERS 349,736 FOLLOWERS 208,980 FOLLOWERS
  • 9. 2015 SOCIAL CEO REPORT CEO.COM 07 LinkedIn is still the most popular platform for F500 CEOs. LINKEDIN LinkedIn continues to dominate as the “entry network” of choice among CEOs. This year’s research shows that 70% of F500 CEOs who are on only one social network are using LinkedIn. We’ve seen significant growth in the past year, as 32% of CEOs have active LinkedIn accounts, up almost 7% from last year’s 25.4%. • Of the CEOs on LinkedIn, 33 are “Influencers” (LinkedIn’s official list of 500) • 14 of those Influencers joined the network in the past year. F500 Influencers: 100,000+ Followers GENERAL ELECTRIC Jeffrey Immelt 208,980 FOLLOWERS HEWLETT-PACKARD Meg Whitman 932,412 FOLLOWERS J.P. MORGAN CHASE & CO. James Dimon 364,997 FOLLOWERS HUMANA Bruce Broussard 130,933 FOLLOWERS COCA-COLA Muhtar Kent 100,798 FOLLOWERS LOCKHEED MARTIN Marillyn Hewson 141,613 FOLLOWERS MORGAN STANLEY James Gorman 102,633 FOLLOWERS BLACKROCK Laurence Fink 472,771 FOLLOWERS SOUTHWEST AIRLINES Gary Kelly 131,661 FOLLOWERS EBAY John Donahoe 188,569 FOLLOWERS MARRIOTT INTERNATIONAL Arne Sorenson 261,103 FOLLOWERS COGNIZANT TECH. SOLUTIONS Francisco D’Souza 181,399 FOLLOWERS MASTERCARD Ajaypal Banga 173,446 FOLLOWERS
  • 10. 2015 SOCIAL CEO REPORT CEO.COM 08 10,000-100,000 Followers 5,000-10,000 Followers Under 5,000 Followers GENERAL MOTORS Mary Barra 13,669 FOLLOWERS VERIZON COMMUNICATIONS Lowell McAdam 72,207 FOLLOWERS FANNIE MAE Timothy Mayopoulos 50,856 FOLLOWERS MCKESSON John Hammergren 5,681 FOLLOWERS CARDINAL HEALTH George Barrett 3,911 FOLLOWERS EXPEDIA Dara Khosrowshahi 83,475 FOLLOWERS DOW CHEMICAL Andrew Liveris 57,716 FOLLOWERS PFIZER Ian Read 74,786 FOLLOWERS CISCO SYTEMS John Chambers 83,544 FOLLOWERS JOHNSON CONTROLS Alex Molinaroli 37,900 FOLLOWERS UNITED PARCEL SERVICE David Abney 5,032 FOLLOWERS MANPOWERGROUP Jonas Prising 4,821 FOLLOWERS HENRY SCHEIN Stanley Bergman 41,185 FOLLOWERS TIAA-CREF Roger Ferguson, Jr. 73,055 FOLLOWERS TRAVELERS COS. Jay Fishman 51,888 FOLLOWERS ALCOA Klaus Kleinfeld 48,790 FOLLOWERS ABBOTT LABORATORIES Miles White 60,169 FOLLOWERS CHARLES SCHWAB Walter Bettinger II 6,803 FOLLOWERS BANK OF NY MELLON CORP. Gerald Hassell 4,159 FOLLOWERS CAMPBELL SOUP Denise Morrison 54,756 FOLLOWERS
  • 11. 2015 SOCIAL CEO REPORT CEO.COM 09 39% of CEOs with LinkedIn profiles who are not LinkedIn influencers have 500+ connections, presenting a huge opportunity for engagement. CEOs on LinkedIn by # of connections: 100-249 FOLLOWERS 9% LESS THAN 100 FOLLOWERS 17% 250-500 FOLLOWERS 15% 500+ FOLLOWERS INFLUENCERS 39% 21%
  • 12. 2015 SOCIAL CEO REPORT CEO.COM 10 Google+ and Instagram are the most underutilized social platforms. GOOGLE+ AND INSTAGRAM Only 17 CEOs use Google+—more than double last year’s 8, but still falling behind other social network use. Our top F500 Google +er, Google CEO Larry Page has 9,353,608 followers. Though Google+ usage by F500 CEOs has more than quadrupled over the past four years, it is still lagging far behind its other social platform competitors. Only 2.6% of F500 CEOs have Instagram accounts. Michael Rapino maintains his uncontested title of king of Instagram as he continues to be the only F500 CEO who uses the photo-driven platform as a marketing tactic. 9,353,608 FOLLOWERS KING OF INSTAGRAM Larry Page Michael Rapino
  • 13. 2015 SOCIAL CEO REPORT CEO.COM 11 Video is growing faster than any other social medium. YOUTUBE When growth on social platforms is slim and slow, we wanted to see where these CEOs are focusing their social efforts. Our discovery? They (and their companies) are focusing on video. 41% of all F500 companies are featured in a YouTube video for their company. Larry Page of Google and Mark Zuckerberg of Facebook are the two CEOs with active YouTube channels of their own. While only two F500 CEOs operate a personal YouTube account, a massive 208 CEOs are featured in at least one of their company’s YouTube videos. VS. 953 SUBSCRIBERS 125 SUBSCRIBERS Larry Page Mark Zuckerberg
  • 14. 2015 SOCIAL CEO REPORT CEO.COM 12 YEAR-OVER-YEAR ANALYSIS This report is the fourth of its kind, and we’ve seen moderate growth in social media adoption over the years. How many CEOs on each platform: Trends we’re seeing: TWITTER FACEBOOK GOOGLE+ • LinkedIn remains the dominant social media platform for F500 CEOs. Over 32% of our CEOs are connecting to other users on this platform. • Facebook and Twitter take second and third, respectively, followed far behind by Google+ and Instagram. 50 57 17 42 42 8 28 35 5 19 38 4 2015 2015 2015 2014 2014 2014 2013 2013 2013 2012 2012 2012 LINKEDIN 161 128 139 129 2015 2014 2013 2012
  • 15. 2015 SOCIAL CEO REPORT CEO.COM 13 How many CEOs are on multiple platforms: NETWORKS NETWORK NETWORKS NETWORKS NETWORKS NETWORKS NETWORKS 0 1 2 3 4 5 6 350 300 250 200 150 100 50 0 2013-2015 2013 2014 2015
  • 16. 2015 SOCIAL CEO REPORT CEO.COM 14 CONCLUSION While CEOs are connecting with consumers like never before, it generally hasn’t translated to them being all that more social compared to years past. We did find a small uptick in social media engagement among Fortune 500 CEOs, however, largely attributed to the existing social media presences of CEOs of companies new to the F500 and new CEOs at existing companies. And while the benefits of being a social CEO have been regularly reported, found a way to effectively and consistently do this, with a few exceptions. So, what’s holding F500 CEOs back? • CEOs are BUSY. • It’s hard to always see the metrics and direct sales benefits behind social media involvement and participation. • CEOs haven’t received coaching or training on social media best practices. “One of the things that has really surprised me about social media is how many people are afraid of it, or don’t feel they have anything to say that anyone would be interested in. Too many leaders haven’t thought through their own voice or have become too concerned about it. Quite frankly, too many leaders let these fears stop them from trying.” - Jack Salzwedel, American Family Insurance CEO, excerpt from “Finding Wisdom in the Crowd”
  • 17. 2015 SOCIAL CEO REPORT CEO.COM 15 Connect with current and potential customers on a more personal level. Show the personal, human side of the company and the CEO. Better understand customers through more direct engagement and social listening. This allows for more direct feedback and more rapid product improvement. Be transparent. Visibility lends to credibility. Meet the customer where they live. Consumers increasingly live on social media. CEOs are missing an opportunity if they’re not there, too. Garner significant customer loyalty. Attract and recruit top talent to work for your company. Simply put, social media has become a vital tool for CEOs to better communicate and connect with their key stakeholders and enhance the reputations of their companies. Increased awareness of that reputation comes with certain rewards: Highly regarded companies are more than three times as likely as those with weak reputations to have a CEO who participates in social media. So, while CEOs have come a long way in maintaining their social presence, there is still a huge opportunity to: “CEOs who aren’t afraid to embrace the power of social media will have a significant competitive edge.” - Josh James, Domo CEO
  • 18. 2015 SOCIAL CEO REPORT CEO.COM 16 ABOUT THE RESEARCH To find out about CEOs’ activity on social media, and what kind of influence their presence wielded, we turned to the FORTUNE 500 list. On July 28, 2015, we searched for every CEO on each of these five major social networks. Generally, our verification process—though unavoidably subjective—required that: • Profile descriptions were accurate. • Content of posts was relevant and believable. • Number and quality of followers were considered. • Account was maintained by or on behalf of the actual CEO. Breakdown for each platform: Twitter-verified Or followed by their company’s official handle or mentinoed by a reputable Twitter source. TWITTER Facebook-verified Or company listed in their Facebook profile and friends with family members of the CEO or high-ranking employees in the company. FACEBOOK Have LinkedIn Premium account Or part of the influencer program Or legitimate-looking connections, given recommendations or engaged in any other activity that made the account appear legitimate. LINKEDIN YouTube-verified Or has relevant, believable posts, or were featured in a video on their company’s official YouTube channel. YOUTUBE
  • 19. 2015 SOCIAL CEO REPORT CEO.COM 17 Google+ verified Or has relevant, believable posts or family members in their circles. Has relevant, believable posts or family members as followers. Editor’s Note: This year’s Fortune 500 List included 501 CEOs, since Bed, Bath and Beyond is led by co-CEOs. Therefore, all our calculations were based on 501 instead of 500. Percentages and findings were rounded to the nearest tenth. All the research was conducted based on the data available to us during the summer of 2015. If profiles had high privacy settings, then we may have been unable to reasonably verify the validity of those profiles. SPONSORED BY: INSTAGRAMGOOGLE+