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Negative Impact Created by Unsatisfied Customers using Social Media

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Hope you enjoy this deck on 'Negative Impact Created by Unsatisfied Customers using Social Media'. Care about Social Media Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

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Negative Impact Created by Unsatisfied Customers using Social Media

  1. 1. Examples: Impact created byunsatisfied customers www.42inception.com
  2. 2. United Breaks Guitars • Frustrated customer creates a song “United Breaks Guitars” • He chronicles how the airline mishandled guitar & showed apathy towards complaint. • The YouTube video has had 12 M+ views • The Times linked this video to 10% stock price*Source: http://en.wikipedia.org/wiki/United_Breaks_Guitars dip for United Airlines www.42inception.com
  3. 3. Nestle’s Social Media Meltdown • Nestle was buying palm oil fromacompany that was causing deforestation and extinction of Orangutan monkeys • Video as created by Green Peace supporters and uploaded on YouTube. • Led to lots negative comments including altered logo of KitKat and Nestle • Nestle lost its true followers and brand image*Source: http://www.youtube.com/watch?v=VaJjPRwExO8 www.42inception.com
  4. 4. Unsatisfied customer goes all over www.42inception.com
  5. 5. Summary• An unsatisfied customer can scare other customers away www.42inception.com
  6. 6. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com

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