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Content Creation Guidelines

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Hope you enjoy this deck on 'Content Creation Guidelines'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

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Content Creation Guidelines

  1. 1. Content Posting Guidelines www.42inception.com
  2. 2. Tag Key Influencers in the Image www.42inception.com
  3. 3. Target Posting Appropriately www.42inception.com
  4. 4. Experiment with TimingsSource: http://marketingcloud.buddymedia.com/ www.42inception.com
  5. 5. URL Shorteners are not really good Full Length URL 3 times high engagement rate URL Shortener URLSource:http://www.buddymedia.com/newsroom/ www.42inception.com
  6. 6. Keep it Short & Simple Post < 80 Chars 27% higher engagement rate Post > 80 CharsSource:http://www.buddymedia.com/newsroom/ www.42inception.com
  7. 7. Use Facebook.com For Publishing Posts External Facebook Publishing Tools www.42inception.com
  8. 8. Share SWF Interactive Files www.42inception.com
  9. 9. Posting Frequency www.42inception.com
  10. 10. Facebook Suggests 1-2 Posts A Day• Post get majority of its reach in < 24 hrs• More Posts => Less Engagement => Less Edge Rank => Less Reach www.42inception.com
  11. 11. Example: Page With 7 Posts/Day www.42inception.com
  12. 12. Posts Statistics Of The Same Page www.42inception.com
  13. 13. Factors To Consider For The Right Frequency• Ensure Quality for every post• Budget Engagement time for each post• How much is “too much” for your users – Engagement should not drop – Negative Feedback should not increase www.42inception.com
  14. 14. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com

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