Pork production fluctuates between being a Cashcow and a dog depending on commodity markets and pricing, and building it into a star is about managing those risks well and improving the market attractiveness.
Our orchard business – is high on market attractiveness but not as high on business strength so its in the wild cats. Wildcats are good but they’re wild so to turn that into a star we need to keep building the business strength. We entered it however because it was a product market, and we wanted to capitalise a water asset.
Grain business has good business strength (this is the core compentency of the Brennan Rural Group) but is highly variable on market attractiveness so it can be a bit of ride. It will always be a ride – but using the market tools is one way of evening it out a bit.
What did we do:
Sustainable Revenue flow (profit and cashflow are equally important)– equity partner, restructuring debt, capital raising process – built our skills in this area Resources and capabilities - Built HR capacity Business processes and systems - Built business systems- Balance – products and commodities - Experiemented with product brands.
Theory is sell dogs! That is not something we have traditionally done but we may have to think about it in the future
Srdc presentation 1 dec 201 sue middleton presentation
MAKING DREAMS A REALITY
DECEMBER 1 2010
Farming Businesses Leadership Positions
Family and community
Who am I?
Drivers Australian Agriculture
• Changing consumer demand
• 80/20 rule fast becoming 90/10
• Adding value
• Climate variability
• Peaks and troughs of the commodity market
• Technology pot-hole
• Policy risks
• New generation of farmers
Impact on Family Farms
• Family farms make up 93% of Australian agriculture
• ROA for middle and bottom of each market below bond rate
• Pressure from variable climate
• Increased rate of aggregation
• Increased debt
• Feeling isolated from policy decisions
• Urgent need for new sets of skills (marketing, risk
management, investment management, systems
development, HR management)
• Need for strong business background and education
Factoring in Uncertainty
• Predictive capacity – scanning and foresighting – how
porous is your business? What is coming over the
• Liquidity – is it sufficient?
• Capital raising capacity (equity, debt) under stress?
• What’s your spread of risks and opportunities?
• Complexity of the system you’re in – how are other
players acting? What is the value chain doing?
• Which lever can you use PRICE X YIELD - COST
Family farm – Decision making
• Challenge of getting everyone on the same page and
keeping them there!
• Building dynamic processes that allow entry, exit,
shareholding managed as assets
• Handling leadership transitions
• Continuous renewal of the business model
• Performance management within a family
• Making business decisions, not based on family
What’s happening to Women?
• Working more on farm
• Working more to managing the farm business
• Working more off farm
• More involved in community and volunteering
• Reduced time with family and reduced leisure
Ref: Curtin University Research
Factors in Women’s Participation
My RIRDC Project
• Develop a decision support tool to enable
commercialisation of the technology on farm.
• Business case development and promotion.
• Look at examples of regional community
anerobic digestors for potential application in
Wheatbelt communities of WA.
• Future – environmentally branded pork
product (market eco-credentials)
The future belongs to those that
believe in the beauty of their dreams
Thank you for your time!
P 08 96711915
M 0427 996 730
NAMADGI NATIONAL PARK, ACT
Is this the image you visualised?
Mark Whitten – Extension Officer Department of
Employment, Economic Development and
Small Group Challenges
Exploring communication, support,
encouragement and success
parameters......and for the majority
becoming familiarised with the
emotions attached to fear of heights.
A team building exercise in itself!
Intense physical activity to explore
performance under pressure and
group motivation strategies
“Personal Leadership is the process of keeping your
vision and values before you and aligning your life
to be congruent with them”
- Stephen R. Covey (Author The 7 Habits of Highly Effective People)
- Question Time in both
the Senate & House of
- Meeting with Senator
Gary Humphries (Member
for the ACT)
- Back of House Tour
- Networking with MP’s
Tools Acquired in the Classroom
Communication and Body Language
Persuasion & Effective Presentations
Management vs. Leadership
Facilitating effective meetings
Conflict Management and Crucial
Understanding Group Dynamics
Ideas shared, Networks expanded and Friendships formed