We have figured out that there is a significant decrease in Organic Reach Conversion to Total Likes on Facebook for a few weeks. So, we analyzed the state on our accounts by comparing September 2012 and September 2013.
We have discovered that in September 2012, we can easily reach 15% of any brand pages on Facebook. However today, the conversion has decreased to 4.5%.
Report prepared by: Candaş Demir