1.
3xScreen Media Limited
360 Degree & Virtual Reality
Live Streaming Q&A
© 2016 3xScreen Media – innovative live video

2.
VIRTUAL REALITY - HYPE?
…. Or Marketing’s Future?
© 2016 3xScreen Media – innovative live video
VIRTUAL SHOWROOM
IMMERSIVE ESCAPISM
BRAND VALUES + EXPERIENCE
VR EXCITES 69% OF ADULTS
EVENTUALLY BIGGER THAN TV?
SOCIAL VIEWING?

3.
3xScreen Media - innovative live video
© 2016 3xScreen Media – innovative live video
www.3xscreen.co.uk

4.
360 & VR WORKFLOW
© 2016 3xScreen Media – innovative live video
Multi-­Lens Camera Stitcher Panoramic Player

5.
SPHERICAL VIDEO
© 2016 3xScreen Media – innovative live video
Equirectangular stitch: x = longitude, y = latitude

6.
DUAL FISHEYE CAMERAS
© 2016 3xScreen Media – innovative live video
ALLie
£350
RICOH Theta S
£300
-­ Best entry level options
-­ ALLie streams direct to YouTube
-­ Easiest to stitch
-­ Less pixels
-­ Suffers from barrel distortion

7.
6-CAMERA RIGS
© 2016 3xScreen Media – innovative live video
GoPro
£3,500
for rig
-­ Most popular option today
-­ Narrower FOV for each camera
-­ More processor intensive
-­ More stitching means more potential parallax errors

8.
HIGH END RIGS
© 2016 3xScreen Media – innovative live video
Nokia OZO
£45k
GoPro
Odyysey
£11k

9.
STITCHING
© 2016 3xScreen Media – innovative live video
Kolor Autopano
(post stitching)
VideoStitch Vahana
(live stitching)

10.
DISTRIBUTION
© 2016 3xScreen Media – innovative live video
Google Daydream Littlstar

11.
EXPERIENCING 360 & VR
© 2016 3xScreen Media – innovative live video
Occulus Rift
HTC Vive
Google Cardboard

12.
360 & VR STORYTELLING
© 2016 3xScreen Media – innovative live video
-­ Traditional film frames for a rectangle – with 360/VR, the viewer chooses her FOV
-­ Most 360/VR content currently static
-­ Movement is difficult in VR without brain hacking – haptic sensors
-­ Easy for viewer to get lost
-­ Director’s cut
-­ Action within one camera
-­ Treat as stage play

13.
WHAT’S NEXT
© 2016 3xScreen Media – innovative live video
What has been done to-date
Unique Challenges
360 / VR Storytelling
-­ Haptic sensors – vibration, sense of movement
-­ Ambisonic audio (full-­sphere surround sound)
-­ VR Cord cutting
-­ 4K UHD and higher resolution VR headsets
-­ Laser retinal projection
-­ Augmented reality

14.
© 2016 3xScreen Media – innovative live video
3xScreen Media – innovative live video
www.3xscreen.co.uk