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WTF is Twitter and why should I care? Tweet! Tweet!  Twitter.com
“ OK, I’m either cynical or completely boring but why on earth would you want to know what you’re friends, family or colle...
“ I began using Twitter properly two weeks ago and haven’t looked back since. What a great way to communicate and stay con...
Background stuff <ul><li>Micro-blogging platform  </li></ul><ul><li>Began as a project in March 2006 </li></ul><ul><li>Six...
...some Twitter vocab
 
 
 
 
 
 
I am guilty
And so are others
Yes, Twitter is for... <ul><li>Updating people on what you’re doing </li></ul><ul><li>Asking and/or answering questions </...
140
 
 
The power of the... @
 
 
Business Benefits
Reputation Management
Reputation Management <ul><li>http://search.twitter.com  </li></ul>
Customer Relations
Customer Relations
Customer Relations
SEO
Press  Conference x Tweet
Raising Money
Sales
Sales “ Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who...
News Reporting
News Reporting
News Sourcing
Media Relations
Networking
Twitter Scandals
<ul><li>April Dunford – Marketing consultant </li></ul>
 
 
 
Source:  MediaStyle
 
 
 
 
 
 
PR People Beware
 
 
Managing the flow
 
 
 
How to be a good ‘twitizen’
For individuals <ul><li>Tell us who you are  - include image, bio and link </li></ul><ul><li>Don’t stalk  – tweet before f...
For brands <ul><li>Don’t be a stinker  – have a legitimate reason to tweet </li></ul><ul><li>Listen before talking  – use ...
www.twitter.com/stedavies
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WTF is Twitter and why should I care?

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Published in: Business, Technology
  • I still don't get it; what's the point of Twitter? Nothing of any importance can be done with it that can't be done better otherwise!
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  • Facebook, twitter and my space are nothing but something that brain dead people with little else in there lives to do. It is all a big steaming pile of crap. Grow up and get a job!!!!!
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  • why is the presentation down... i loved it so much i threw it up on my blog and made sure everyone came to this site to read more. i'm so sad now!
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WTF is Twitter and why should I care?

  1. 1. WTF is Twitter and why should I care? Tweet! Tweet! Twitter.com
  2. 2. “ OK, I’m either cynical or completely boring but why on earth would you want to know what you’re friends, family or colleagues are up to EVERY part of the day. Seriously, doesn’t anyone value a incy tincy bit of privacy now and again? “ I’ll give Twitter a miss until someone can convince me it has real communication benefits. And I don’t think that’ll ever happen, quite frankly.” Stephen Davies, March 2007
  3. 3. “ I began using Twitter properly two weeks ago and haven’t looked back since. What a great way to communicate and stay connected. It’s great!” Stephen Davies, November 2007
  4. 4. Background stuff <ul><li>Micro-blogging platform </li></ul><ul><li>Began as a project in March 2006 </li></ul><ul><li>Six million users </li></ul><ul><li>55 million monthly visitors </li></ul><ul><li>Ranks as the 3 rd largest social network </li></ul><ul><li>95 th most popular website in the UK </li></ul><ul><li>But before we start.... </li></ul>
  5. 5. ...some Twitter vocab
  6. 12. I am guilty
  7. 13. And so are others
  8. 14. Yes, Twitter is for... <ul><li>Updating people on what you’re doing </li></ul><ul><li>Asking and/or answering questions </li></ul><ul><li>Sharing information </li></ul><ul><li>Discussing news </li></ul><ul><li>Asking for feedback </li></ul><ul><li>Arranging meetings </li></ul><ul><li>Basically COMMUNICATING! </li></ul>
  9. 15. 140
  10. 18. The power of the... @
  11. 21. Business Benefits
  12. 22. Reputation Management
  13. 23. Reputation Management <ul><li>http://search.twitter.com </li></ul>
  14. 24. Customer Relations
  15. 25. Customer Relations
  16. 26. Customer Relations
  17. 27. SEO
  18. 28. Press Conference x Tweet
  19. 29. Raising Money
  20. 30. Sales
  21. 31. Sales “ Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.” Venture Beat, Dec 2008 Link
  22. 32. News Reporting
  23. 33. News Reporting
  24. 34. News Sourcing
  25. 35. Media Relations
  26. 36. Networking
  27. 37. Twitter Scandals
  28. 38. <ul><li>April Dunford – Marketing consultant </li></ul>
  29. 42. Source: MediaStyle
  30. 49. PR People Beware
  31. 52. Managing the flow
  32. 56. How to be a good ‘twitizen’
  33. 57. For individuals <ul><li>Tell us who you are - include image, bio and link </li></ul><ul><li>Don’t stalk – tweet before following 100s of people </li></ul><ul><li>Observe – see how good twitizens use the platform </li></ul><ul><li>Be helpful – share links, answer questions etc </li></ul><ul><li>Be personable - @reply and DM </li></ul>
  34. 58. For brands <ul><li>Don’t be a stinker – have a legitimate reason to tweet </li></ul><ul><li>Listen before talking – use Twitter Search first </li></ul><ul><li>Are you the brand or are you you? – decisions decisions </li></ul><ul><li>Be prepared to communicate – remember it’s two-way </li></ul><ul><li>Be of value – find relevant Twitter users and be altruistic </li></ul><ul><li>Build your community – think ‘marathon’ not ‘sprint’ </li></ul>
  35. 59. www.twitter.com/stedavies

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